By A Correspondent
Swedish retail furniture and home products chain Ikea has launched a new integrated campaign ‘Let’s Celebrate Sleep, Everyday’. Through this campaign the brand wants to urge consumers to sleep well in order to get ready for the festive times.
The ‘Let’s Celebrate Sleep, Everyday’ TVC is followed by a series of digital films which talk about the six key ingredients required for a peaceful sleep, which are comfort, light, temperature, sound, air quality, color and furnishing.
Commenting on the ongoing campaign, Amitabh Pande, Marketing Head, I Ikea India said: “Through this campaign, we want to focus on sleep as a key ingredient to enable us to do all the things we want to do in our lives. Especially during the festive season, when the day’s activities demand higher energy levels from us. In this scenario, a good night’s sleep can help us make the best of our times, spent with friends and family. We are taking small steps to help our people adopt a healthy lifestyle through our wide range of beds, mattresses and sleep accessories, catalyzing the importance of sleep.”