MxMIndia

Tag: Hyundai Motor India

  • For a social media poll-led adventure travel-series

    MTV India partners with Hyundai

    By Our Staff

     

    Viacom 18’s youth entertainment brand MTV along with Hyundai is set to launch a social media poll-led adventure travel-series. Called ‘Hyundai x MTV What’s Your Venue’, the series will decide the journey of each influencer duo as they set out to explore cities with their travel companion the new Hyundai Venue.

     

    Commenting on the collaboration, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said: “Through ‘Hyundai x MTV What’s Your Venue’, our audiences will decide the influencers’ adventures via social media polls. As a youth entertainment brand, we are redefining entertainment by putting our audience in the driver’s seat and making them a crucial part of the show.”

     

    Added Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India: “As a progressive and youth-oriented brand, we are glad to collaborate with MTV India for this new travel & lifestyle adventure series set in motion for the young Millennials and Gen Z to experience the new Hyundai Venue… We strongly believe that the young audience of MTV will enjoy the series and experience of travel.”

     

     

  • An alumnus of the Delhi College of Engineering and Indian Institute of Management – Lucknow

    Hyundai appoints Tarun Garg as Director – Sales, Mktg & Service

    By A Correspondent

     

    Hyundai Motor India has announced the appointment of Tarun Garg as Director – Sales, Marketing & Service, Hyundai Motor India Ltd.

     

    Notes a communique: “An alumnus of the Delhi College of Engineering and Indian Institute of Management, Lucknow, Garg has served as Executive Director – Marketing, Parts & Logistics at Maruti Suzuki India Limited.”

     

     

  • Unique Thematic Campaign "Comebackpedia" to promote Newly Launched #Wowsome 2017 Grand i10

    Hyundai launches innovative digital campaign “Comebackpedia”

    By A Correspondent

     

    Hyundai Motor India Ltd. launched the innovative digital campaign – ‘Comebackpedia’ for the new 2017 Grand i10.

     

    Speaking about the Digital campaign, Puneet Anand, General Manager & Group Head- Marketing, Hyundai Motor India, said “Hyundai Motor India is the country’s most loved car manufacturer and as a part of our Experience Hyundai initiative, we are constantly innovating and improving Hyundai brand experience for our customers. Hyundai has a strong focus towards digital marketing to engage the youth across all digital platforms and #Wowsome campaign “Comebackpedia” is a step ahead in the direction.”

     

    Innovation and customer centric approach have been pillars of growth and philosophy of Hyundai globally. India is moving fast towards digitalization and content marketing has gained importance. Hyundai is committed to innovate across all digital platforms and to break through the content clutter, the innovative concept of creating Comebackpedia came into being. Hyundai tied-up with India’s seven acclaimed humour artists to create first of its kind encyclopedia of interesting comebacks, in the form of memes, a format popular among the youth on digital platforms to voice their reactions on current topics.

     

    To participate, fans have to create a meme using the expressions of their favourite artists and add an interesting reaction to a comeback and further share it with their friends. The most unique memes will feature in the video created by the humour artists and will also get a chance to win #Wowsome merchandise from Hyundai.