MxMIndia

Tag: Hyper Connect

  • Hyper Connect launches festive campaign for Malabar Jewellers

    By Our Staff

     

    Malabar Gold & Diamond has launched a new brand campaign. Conceptualised and executed by Hyper Connect Communications, #TheDiamondHappiness attempts to change the discourse on ‘shopping for diamond jewellery for the upcoming festive season.

     

    Commenting on the new campaign, Kiran Khadke- Co-founder & Creative Head, of Hyper Connect said: “The creative idea is anchored in the simple and powerful insight that a diamond is a diamond and you can match the happiness of buying a diamond over any other precious jewellery, hence The Diamond Happiness, the happiness or that sweet emotion felt when you gift your loved ones with the precious diamond. The campaign aims to touch the hearts of consumers and strike endearing emotions of our consumers across wide age groups.”

     

    Added Ankur Pujari– Co-founder & Business Head, of Hyper Connect:  “An integrated campaign with a set of 5 films showcasing 5 different emotions when they are surprised by a Diamond Gift this festive season. The campaign will open on digital platforms and seamlessly move to tv, print, influencers and store communication.”

     

  • Scope would encompass managing digital, social and creative mandate

    1441 Pizzeria appoints Hyper Connect as its integrated AOR

    By Our Staff

     

    1441 Pizzeria appoints Hyper Connect Digital Marketing firm as its integrated Agency of Record (AoR). The agency’s scope would encompass managing digital, social as well as the creative mandate for the fast-growing QSR brand that has 23 outlets across Mumbai, Pune, Ahmedabad, Surat, Hyderabad and plans to go 50+ outlets in the next 2 year.

     

    Commenting on the mandate, Vandini Gupta – CEO, 1441 Pizzeria said: “We are geared up for our next phase of growth and in our pursuit, we needed a partner who understands strategy, digital, social and most importantly brand building with the same entrepreneurial zeal as us. The Hyper Connect team brought in all the right ingredients and we are excited to embark on this journey with them.”

     

    Added Kiran Khadke, Co-founder, Hyper Connect: “Our vision for 1441 Pizzeria is to create a unique and innovative communications strategy that helps 1441 Pizzeria stand out in this extremely competitive ecosystem. We envision the brand to increase its engagement with the end user as it begins this new phase of growth to tap newer markets. We are excited to be a part of this growth journey of 1441 Pizzeria as it gives us an opportunity to showcase our creative bandwidth as well.”

     

  • The campaign is titled #SapnoPeKoiLockdownNahiHota

    Kotak Mutual launches digital campaign

    By A Correspondent

     

    Kotak Mahindra Asset Management Company (Kotak Mutual Fund) has announced the launch of its digital campaign #SapnoPeKoiLockdownNahiHota – there can be no lockdown on dreams.

     

    Said Kinjal Shah, Head – Digital Business & Marketing, Kotak Mahindra Asset Management: “After our award-winning “Talk to Mr SIP” campaign, #SapnoPeKoiLockdownNahiHota is a unique investor education initiative to help consumers plan their future even more meticulously in the new normal. The core idea behind the campaign is that nothing – not even a deadly novel coronavirus pandemic – COVID-19 that has crushed lives and livelihood globally, should pause financial planning exercise. With ‘Lets Plan’, our endeavour is to empower the investor with the tools and information that they need to plan their future with the proven power of SIP.”

     

    The campaign has been conceptualised by Hyper Connect. Added Kiran Khadke, Co-founder & Creative Head, Hyper Connect: “Dreams are free, they make one believe in possibilities. We picked up this fundamental insight and married it to the core of an SIP, and the campaign was born. The video establishes this narrative and the content series helps new and existing investors plan their dreams meticulously with the help of intuitive calculators.”

     

  • Kotak Mutual Fund will roll out pan-India marketing campaign spanning digital, radio, print, OOH and television

    Kotak MF launches new ad on SIPs

    By A Correspondent

     

    Kotak Mutual Fund has launched a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs).

     

    Said Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company said: “There is a large population wary of investing in mutual funds as they don’t have easy access to clear their doubts. Our Mr. SIP uses technology to answer all investor queries so we can reach Kona Kona of India, as we believe SIP is one of the best ways to safeguard investments from market volatility over a long period of time”.

     

    Added Kinjal Shah, Head – Digital Business & Marketing at Kotak Mahindra Asset Management Company: “We have taken a new approach with the TVC, where we have personified the voice bot as Mr. SIP, who demystifies the myths related to Systematic Investment Plans. Even our social media route breaks the norms of traditional BFSI communication by using ‘cricket’ anecdotes to explain queries related to SIP in a simple manner.”

     

    Hyper Connect Asia, the agency of record, has conceived this integrated campaign. Said Kiran Khadke, CCO & Co-founder, Hyper Connect: “We were tasked to break the clutter in Investor Education communication and become synonymous with SIP. The idea stemmed from our research that showed consumers are still not clear on the many benefits of SIPs. Thus, we brought Mr. SIP to life – a go to ‘person’ for anything and everything on Mutual Fund. The integrated campaign is also supported by a web portal that empowers fence-sitters with interactive calculator, blogs and all the information they are looking on SIPs.”