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Tag: Hyper Connect Asia

  • Titled #ItneSeKyaHoga to celebrate the spirit of Diwali

    Hyper Connect Asia creates film for Kotak MF

    By Our Staff

     

    Hyper Connect Asia, the digital marketing agency, has created a new digital ad film for Kotak Mutual Fund titled #ItneSeKyaHoga to celebrate the spirit of Diwali.

     

    Commenting on the film Kiran Khadke, Co-Founder & Creative Head, Hyper Connect Communications, said: “SIP is such powerful & interesting way of investing, we can learn so many things from it, taking small steps to a bigger dream, power of compounding, discipline and so on. We just picked one such insight to explain the power of SIP with the analogy of food wastage, which heightens during the festive season. Thus, celebrating Diwali in a sensible and sustainable way.”

     

  • Ropes in Neh Rathi as ECD

    Hyper Connect strengthens leadership team

    By Our Staff

     

    Neh Rathi
    Neh Rathi

    Hyper Connect Asia, the digital marketing agency, announced the appointment of Neh Rathi as Executive Creative Director.

     

    Said Kiran Khadke, Co-Founder & Creative Lead, Hyper Connect Asia: “I am thoroughly excited to work alongside with Neh once again. He is the right mix of creative firepower, leadership, and fresh digital thinking that we have been in the market for. His multi-agency experience brings in that unique edge that Hyper Connect needs to drive growth for our global & national clients through exceptional creativity.”

     

  • Themed around aspects that influence decisions regarding online-based learning

    Jain Online launches inaugural brand campaign

    By Our Staff

     

    Jain Online, a Bengaluru-based online education platform, has announced the launch of its new brand campaign, celebrating the “circle of influencers’. The brand films have been conceptualized by Hyper Connect Asia.

     

    Said Dr. Raj Singh, Vice Chancellor- Jain University: “Generally, a college student or working professional, when choosing an education platform meets with a wide array of choices. There is a huge checklist and a lot of uncertainty with so many new players emerging into the space. Our brand campaign outlines our belief that in a world full of options, the right advice often comes from one’s circle of influence or opinion makers.”

     

    Added Kiran Khadke, Co-Founder & Creative Lead, Hyper Connect Asia: “The pandemic has opened the doors to a pool of options for students, who are looking for credible degree programs online. This has the EdTech sector soaring. We chose the idea of how a passionate professional is always on their toes to stay ahead in the workplace for the first campaign, and the second one explores the scenario where a neighbour’s inquisitiveness is leading to something beneficial. The film tries to give a resolution to their concerns via relative life situations which the audience can relate to.”

     

  • To take charge of digital marketing mandate of CEAT Specialty tyres for Europe and India

    Hyper Connect Asia partners with Ceat

    By Our Staff

     

    Ceat Specialty, the off-highway tyre brand of RPG group, has chosen Hyper Connect Asia as their digital agency of record. Hyper Connect Asia will be responsible for the end-to-end digital marketing mandate of CEAT Specialty in Europe and India. The brand partnership will primarily focus on digital communication of the OTR and agriculture tyre categories of CEAT Specialty.

     

    Said Vijay Gambhire, Chief Executive – CEAT Specialty: “Europe is a key market for OHT business, and initial acceptance of our products and services has been very good. In order to further build on the initial momentum, we realise our digital communication will play a key role in our efforts to connect with our end customers. We want a capable and creative digital marketing agency, and Hyper connect fits the bill.”

     

    Added Ankur Pujari, Co-Founder & Business Lead, Hyper Connect Asia: “Our team is upbeat to be associated with a legacy brand name like CEAT (RPG group) and partner with them in their India and Europe growth story. As a young and growing digital marketing player, we are always enthusiastic about exploring brand innovations and the challenges that tag along with it. Associating with such great brands enables us to scale up our expertise and understand the dynamics of the local and international consumer behaviour.  It also strengthens our foothold in one more sector.”

     

     

  • Focus on performance marketing, influencer engagement and driving growth for D2C brands

    Hyper Connect Asia to collaborate with BSConsult

    By A Correspondent

     

    Hyper Connect Asia has announced a collaboration with Beerajaah Swain Consulting, a growth marketing agency ledddd byyyyy Beerajaah Sswain. Hyper Connect Asia has been working with start-ups and scale-ups in the Direct-to-consumer (D2C) space.

     

    Commenting on this partnership, Ankur Pujari, Co-founder and Business Lead at Hyper Connect Asia said: “We believe that Beeraajah would help us expand our portfolio in the D2C space which has been our business focus for the last 6 months. He brings in an ideal mix of experience and strategy along with a deep understanding of data analytics. This category is set to explode and we have already added five brands in the D2C space where two are from the House of Marico and three national and international .”

     

    Added Sswain: “D2C is on the rise in Asia and we will have more brands jumping on the D2C bandwagon post COVID world. I have been working with a lot of start-ups as well as scale-ups and branding & strategic thinking is a huge opportunity area where D2C brands will have to invest if they have to fight for the mind-space of the consumer and Hyper Connect Asia is doing some great work in this space. So it’s a match of head and hearts.”

  • Kotak Mutual Fund will roll out pan-India marketing campaign spanning digital, radio, print, OOH and television

    Kotak MF launches new ad on SIPs

    By A Correspondent

     

    Kotak Mutual Fund has launched a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs).

     

    Said Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company said: “There is a large population wary of investing in mutual funds as they don’t have easy access to clear their doubts. Our Mr. SIP uses technology to answer all investor queries so we can reach Kona Kona of India, as we believe SIP is one of the best ways to safeguard investments from market volatility over a long period of time”.

     

    Added Kinjal Shah, Head – Digital Business & Marketing at Kotak Mahindra Asset Management Company: “We have taken a new approach with the TVC, where we have personified the voice bot as Mr. SIP, who demystifies the myths related to Systematic Investment Plans. Even our social media route breaks the norms of traditional BFSI communication by using ‘cricket’ anecdotes to explain queries related to SIP in a simple manner.”

     

    Hyper Connect Asia, the agency of record, has conceived this integrated campaign. Said Kiran Khadke, CCO & Co-founder, Hyper Connect: “We were tasked to break the clutter in Investor Education communication and become synonymous with SIP. The idea stemmed from our research that showed consumers are still not clear on the many benefits of SIPs. Thus, we brought Mr. SIP to life – a go to ‘person’ for anything and everything on Mutual Fund. The integrated campaign is also supported by a web portal that empowers fence-sitters with interactive calculator, blogs and all the information they are looking on SIPs.”