By A Correspondent
Vasmol has announced its latest offering – Vasmol Advanced Crème hair colour – and to launch the, 82.5 Communications has come up with a TV spot that highlights the point that a chemical developer is ‘baalon ka villain’, and consumers should be wary of it.
Said Anuraag Khandelwal, ECD and Creative Head (Mumbai), 82.5 Communications (Mumbai): “We wanted to do something different in the hair category given that the brief was very sharp. It was great to collaborate with the most iconic villains of the industry and create this simple and engaging TVC. You only need to see it once to get the message loud and clear.”
Added Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications said: “While ads with movie heroes are a dime a dozen, featuring villains is something quite fresh. It’s a great example of the ‘82.5 approach’ to advertising.”
Said Ashish Chhabra, Joint Managing Director and Director Marketing of Hygienic Research Institute (HRI): “This was one of the most important launches for us, and we wanted to talk about Vasmol Advanced Crème in a clear and effective manner. I am proud that we have made a memorable ad that delivers the message with a punch.”