By A Correspondent
Radio Mirchi was launched in Chandigarh at the Hyatt Regency, Chandigarh, by Bollywood star Tiger Shroff. Diljit Dosanjh, Punjab’s own rockstar, too played an instrumental role at the launch event.
Keeping in mind the requirements of listeners in Chandigarh, Mirchi 98.3 will play the latest Punjabi music. The product strategy has been decided after extensive research, opinions of experts like Diljit and talking to the people of the city, elaborated Bhanu Pratap Singh, Vice President & Cluster Head Punjab, Himachal and J&K, Radio Mirchi.
Along with popular Punjabi and Bollywood music – Mirchi will keep its listeners entertained by bringing in cutting edge radio content, comedy, updates and infotainment that will keep listeners hooked on to 98.3 FM.
Mahesh Shetty, COO, Radio Mirchi commented that, “Chandigarh is a very important city in our expansion plans and we are extremely excited to be here. Working with Diljit on our Chandigarh station was a no-brainer. We didn’t think there was anyone better who would know exactly what the people of this city want. And for the formal launch our new station, we are absolutely thrilled to be associated with one of the hottest new stars of Bollywood cinema today – Tiger Shroff – and one of the most popular directors on the scene – Remo D’Souza.â€