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Tag: Huzefa Roowala

  • Rich Feast and WYP team up for launching Yum Pie

    Yum Pie inculcates the value of sharing in latest campaign

    By A Correspondent

     

    Rich Feast has launched Yum Pie, which is a mixture of cake, flavoured fruit and chocolate. This product offering is available for Rs 5. As parents are constantly juggling between work and spending time with kids, they prefer buying them toys. Hence, What’s Your Problem arrived at the insight that children have become demanding and selfish. This film is an attempt by WYP to inculcate the habit of sharing.

     

    Said Amit Akali, Managing Partner and Creative Head and Tejas Mehta, Director, Account Management and Strategy – What’s Your Problem: “We knew perfectly well that this is not about making a regular ad film. The insight is a great (positive) challenge for us. The unattended kids start demanding toys. We wanted to tackle that fact so that they begin sharing and not just stubbornly asking parents for toys.”

     

    Added Huzefa Roowala, Director, Content and Creative – What’s Your Problem: “We wanted to create a film that would seamlessly introduce a new product to children as well as their parents and instil the goodness of sharing.”

     

    Said Amit Kumat, MD and CEO- Yum Pie: “Our new brand ‘Rich Feast’ marks our entry into sweet snacks category where we see a lot of untapped growth opportunity. With this, we will now get into a bigger macro-snack category from only being a salty snacks player. We intend to grow the Rich Feast brand further with new launches in the coming time.

     

     

  • Amit Akali and brother Praful Akali, along with founder-members Huzefa Roowala and Hammad Khan have announced their full-service digital agency, or rather their 'agency for the digital world'

    Amit Akali launches full-service digital agency. So, What’s Your Problem!

    By A Correspondent

     

    There’s hope for public relations practitioners. ‘Cause the creative and assorted ad agency folk can’t write a copy-pasteable press release. They are after all creative, think with both ends of their brains, and think out-of-the-box.

     

    So we meet Amit Akali at the Kyoorius after-party last Saturday and he said he’s gonna make the big announcement on Wednesday. Which he did, and wetransferred us the entire docket. Pictures, logo, a note… all that you need.

     

    Except that the press release wasn’t a typical release. It had everything in it, but we had to put all it in the right place.

     

    But, then, that’s our problem. The boss pays us for figuring the method in the madness.

     

    Okay, so here goes. Amit Akali, we know him. He doesn’t belong to the ruling party in Punjab. He doesn’t even belong to the cricket team that the pre(i)tty dimpled star co-owns.

     

    Akali, Managing Partner and Creative Head of WYP, has over 18 years of experience in advertising, including as National Creative Head of Grey India (with Malvika Mehra) and member of the Grey Global Creative Council. Other than which he’s worked in various agencies: Enterprise Nexus, O&M (Creative Head, Ogilvy Bangalore). Praful Akali, Managing Partner and Strategy Head, is an IIM Lucknow, marketing graduate, and has worked with leading consumer healthcare multinationals (Pfizer, Ranbaxy, Boots Piramal) for seven years before setting up his own healthcare communications agency, Medulla Communications, almost seven years ago.

     

    The other co-founders are Huzefa Roowala (Hozi) who will be Director – Content & Creative and Hammad Khan, Director – Servicing and Technology. Then there’s Ajay Takalkar, Director – Art & Design, and Hensila Kava, Social Media Lead – founder member of social media agency FYA.

     

    ‘What’s Your Problem’ is part of an agency network, which includes partner agency, Medulla. It starts off in over 3000 square feet of office space at Santacruz, in Suburban Mumbai, and a 60-member team with industry leading in-house capabilities in strategy, social media, SEO, SEM, digital media planning, analytics, YouTube marketing, web-development, art and design, UI/ UX, copy and content, video production, animation, etc.

     

    There are some clients on board already. Some work for Flipkart along with Chapter Five and other clients, being Nilgai Foods, Brinc and Indigo Music,

     

    Now was this a creatively written news report? Akalijis, do we get a job?