By Our Staff
Qyou Media India, in an endeavour to further strengthen its presence in the Connected TV space, has partnered with Bollywood Hungama to launch a new Connected TV channel in Q4 of 2023 called BH Live TV Powered by Qyou Media.
Speaking on the launch of BH Live TV Powered by Qyou Media, Krishna Menon, COO, Qyou Media India said: “In an era where Connected TV is becoming an integral part of entertainment, we at Qyou Media India, continue to recognize the importance of innovation in the FAST category. We aim to curate channels that cater to the varied interests of our audiences, and the collaboration with Bollywood Hungama is a fantastic addition to our portfolio. With this new channel, we aim to further solidify our position in the CTV space and continue providing unparalleled entertainment experiences.”
Added Siddhartha Roy, CEO, Hungama Digital Entertainment: “This partnership of Bollywood Hungama and QYOU Media is poised to introduce an exciting new dimension of entertainment for viewers. In today’s landscape, where Connected TV is a vital part of the experience, we recognize the need for innovation in the FAST category. Our goal is to curate channels that cater to our viewers’ diverse interests, and this collaboration is a significant addition to our content offerings. We look forward to strengthening our presence in this arena and providing our audience with exceptional content tailored to their preferences.”