MxMIndia

Tag: Httpool

  • To serve biggest brands

    Uber launches advertising solutions

    By Our Staff

     

    Uber’s advertising division and Uber India have launched Journey Ads, and partnering with Httpool by Aleph to help connect India’s brands with ad solutions.

     

    Journey Ads, an initiative from Uber’s advertising division, offers an engaging way for brands to connect with consumers throughout the entire ride process – from the moment they book their trip through to the end of their ride. Journey Ads deliver brands unparalleled share-of-voice and consumer attention from millions of riders across the region.

     

    Uber’s partnership with Httpool by Aleph will help connect India’s brands with these effective and high impact advertising surfaces. With an innovative set of proprietary technology, performance solutions, and extensive market knowledge, Httpool by Aleph enables advertisers to connect with their audiences in the most effective ways, consistently maximizing their ROI.

     

    Dr Mark Grether, VP, General Manager of Uber advertising said: “Since Journey Ads launched last year, we’ve seen advertisers embrace the surface with click through rates above 3% and an average global view time of over 100 seconds – both well above industry standards, Given that impact, it’s exciting to see this impactful advertising surface scale in India.”

     

    Prabhjeet Singh, President, Uber India and South Asia added: “The Uber advertising team’s surfaces, such as Journey Ads and in-car tablets, offer brands a unique opportunity to grow relationships with consumers by connecting them at a moment when a customer is uniquely attentive. I’m excited to see this offering expand to give more Indian brands a space to create meaningful audience engagement.”

     

    Rabin Yaghoubi, Chief Corporate Development Officer at Aleph, added: “We are proud to partner with Uber to bring its unique advertising solutions to India. This is a milestone moment for on-the-move digital advertising globally. Connecting brands with consumers is in Aleph’s DNA and partnering with Uber in the region allows us to leave our mark together from the start of the journey.”

     

    Amit Gupta, Managing Director with Httpool by Aleph in India, reiterated the significance of the partnership. “We are proud to partner with Uber to help bring its unique advertising solutions to India. The collaboration between Uber and Httpool by Aleph has unlocked an extraordinary opportunity to tap into the vast potential of reaching consumers during their journeys by leveraging the power of Journey Ads and in-car Tablets. This enables Indian brands to establish meaningful connections with potential buyers throughout their entire travel experience.”

     

  • To further accelerate growth in India and Indonesia

    Criteo and Httpool announce partnership

    By Our Staff

     

    Httpool and Criteo have announced the appointment of Httpool as Criteo’s official adsales partner for India and Indonesia. Criteo is evolving to be a world’s leading Commerce Media Platform and driving its growth through machine-learning and AI technology, data and performance at scale, and measurable ROI for brands, retailers, and agencies. Through Criteo’s Ad Sales Partner Program with Httpool, Criteo is further accelerating its growth in India and Indonesia, providing full-funnel marketing solutions aimed at driving profits and sales for retailers and brands.

     

    Said Taranjeet Singh, Managing Director of SEA & India, Criteo: “We are pleased to announce the official adsales partnership with Httpool in India and Indonesia. We look forward to extending our support further and equipping marketers in these growing markets with Criteo’s trusted and impactful advertising solutions through this partnership.”

     

    Added Pankaj Jain, Partner Director, Native India & SEA, Httpool: “We are extremely excited to be the ad sales partner for Criteo. It’s one of the very few technology platforms that can successfully build a vast network of publishers with the ability to target online shoppers based on their interests and behaviour. Together, we aim to extend the platform to every advertiser by providing our best-dedicated team and ensuring we support advertisers at every stage.”

     

  • Bhalekar will be Marketing Manager for the APAC region

    Rucha Bhalekar to helm marketing for Httpool

    By  A Correspondent

     

    Httpool has announced the appointment of Rucha Bhalekar as Marketing Manager to lead marketing and communications activities across the APAC region. She will be based out of Httpool’s Mumbai office and in addition to India will also responsible also for Indonesia, Malaysia, Hong Kong, Laos, Cambodia, Myanmar, and Bangladesh. She will report to Sunny Nagpal, Co-Founder and Regional Managing Director of Httpool APAC, and lead the brand marketing, and communication function to support and accelerate the growth of Httpool and its partners, including Twitter, Facebook, GrabAds, Lifesight, Opera, and others. Before joining Httpool, she led marketing, public relations, and corporate communications for Isobar India.

     

    Commenting on the appointment, Nagpal said: “At Httpool, we continue to invest in the right talent and build a leadership base in India to support regional expansion in Asia. Rucha’s experience in building local and global brands will be an important asset as we take Httpool to a more geographically widespread audience in the Asian countries.”

     

    Added Bhalekar on her appointment: “I am excited to join Httpool at this key time when they are gearing up for the next phase of growth. I see challenges and opportunities in branding, marketing, and communications as the company expands its reach and relevance. I am looking forward to an enriching and learning experience.”