MxMIndia

Tag: Httpool India

  • They will offer branding and performance mobile marketing solutions to brands, e-commerce platforms, app developers, and other advertisers

    UC Ads appoints Httpool as their exclusive ad sales partner in India

    By A Correspondent

     

    UC Ads has announced the appointment of Httpool as the exclusive ad sales partner in India.

     

    Said Ankit Paul, Country Lead – Monetization Strategy and Programmatic at UC: “UC Ads has done integrated campaigns for well-known brands, generating exposure to create awareness, launch event live streaming, influencer review programs for generating reputation, customers engaging events and more. It has successfully helped brands go to market, and gained a lot of market buzz. With Httpool we wish to take this offering to the market and effectively reach out to the right audience.”

     

    Added Amit Gupta, Managing Partner Httpool India: “UC Web with a high number of daily active users that is growing multifold, experiences a lot of traction from varied target groups belonging to diverse fields, making it an ultimate destination for advertisers. As UC Ads exclusive ad sales partner, we will handpick dedicated teams to provide them with access to the local media agencies and brands, develop specialised solutions and support them from marketing, ad sales to billing.”

     

     

  • He would be based out of Httpool India’s Mumbai office

    Pankaj Jain appointed as Head of Httpool Native (India + SEA)

    By A Correspondent

     

    Pankaj Jain

    Httpool has announced the appointment of Pankaj Jain as its Head of Native offerings for India, Indonesia, Malaysia and Thailand. He would be based out of Httpool India’s Mumbai office.

     

    Announcing the appointment, Amit Gupta, Managing Partner, Httpool India, said: “We are excited to have Pankaj join the Httpool family. His digital acumen and valuable contribution in the area of digital marketing will add to our existing expertise and ability to provide best advertising support to clients and agencies alike”

     

     

  • This alliance includes acquisition of Httpool India that was founded in 2010 and has offices in Mumbai & Delhi

    IMS Internet Media Services acquires majority stake in Httpool

    By A Correspondent

     

    IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks and a leading digital ad sales and media buying companies in Latin America, announced it has reached an agreement to acquire a majority stake in Httpool, an international cross channel ad network, with a presence in Central and Eastern Europe and Asia.

     

    Subject to regulatory approval, the deal will create one of the largest digital marketing and ad sales companies in the industry, with a combined operation supporting more than 6000 agencies and brands worldwide, and exclusively representing Twitter, LinkedIn, Spotify and more than 5000 global and local publishers across 30 countries in Latin America, Central and Eastern Europe, and the Asia Pacific regions.

     

    This alliance includes acquisition of Httpool India that was founded in 2010 and has offices in Mumbai and Delhi, working with over 300 brands and executing over 2500 campaigns annually, across all channels of digital advertising.

     

    Said Gastón Taratuta, CEO and founder of IMS: “This acquisition will enable IMS to develop some of the highest-potential geographies across Europe and Asia, and create a truly global company. IMS and Httpool together can offer an end-to-end solution in digital marketing campaign delivery, helping partners with our deep knowledge of local markets, and empowering local publishers, advertisers and 1000s of digital professionals and entrepreneurs.”

     

    NP Singh

    Added NP Singh, CEO of Sony Pictures Network India: “With the coming together of IMS and Httpool, we enhance our digital offerings to include superior services for ad targeting and delivery. Moreover, this allows SPN to augment its service offerings to an already robust list of advertisers. This initiative will go a long way in helping us grow our digital business.”

     

    “We have always been committed to providing cutting edge technology and media products along with exceptional services with access to best practices, and joining the Sony-IMS family enables us in taking this ambition forward. Integration of Sony’s eminent presence in the country and Httpool’s expertise will further elevate the digital advertising experience for all our partners and provide us with a platform to create a greater impact in an exhaustive market like India. This association will not only help Httpool India to showcase our expertise but also fuel our growth to help expand our proprietary solutions across the market.” said Sunny Nagpal, Co-Founder and Managing Director of Httpool India.

     

  • Mobile advertising in current scenario remains a part of overall digital mix, rather than a standalone platform and therefore advertising spend is limited by overall media budget mix, says Sunny Nagpal

    The Anchor: 5 reasons why mobile advtg has a gr8 future

    By Sunny Nagpal, Co-Founder & MD, Httpool India

     

    We’ve come a long way since Martin Cooper invented mobile phone in 1973 as a portable handset, to early 1990s when they were actually available in the markets, or in 1994 when the first SMS was sent in Finland to 2000 when mobile advertising made its debut and still grows strong in the marketing scenario of the world.

     

    We have seen an exponential growth in mobile web and app usership, through the release and distribution of smart phones and open platforms like Android.Mobileis shaping up as an exciting medium for advertising and we have seen that the smart brands have already taken these first green shoots of growth as a sign to start investing in the medium.

     

    Mobile advertising, undoubtedly, has a great future as it begins to prove itself as the most effective digital advertising channel.

     

    Here is why the advertising on cellph”one” will be the most preferred one:

     

    1. One on One: (Personalized, location sensitive)

    One of the major reasons why mobile ads are so effective is largely due to mobile phones allowing advertisers to target their audience with messages that are intended just for the user. Users generally pay more careful attention to mobile ads (example: banner on a notification page). You see people adding utility and productivity tools to their phones in a very personalized manner. Advertisers have already started focusing here, creating such tools, applications which work as enhanced sponsorship and works well with mobile because it is such an intimate environment – people are looking to add more content to their phones and personalize them.

     

    Moreover, a mobile phone can provide information about the user’s movement and changing location that can be used for timely offers, such as a discount at a store or at a cafe in the food court as a user enters a mall.

     

    So, the next big thing is location-based marketing. This means the example that is often cited of someone walking past a coffee shop and getting a text telling him to come in and have a cup of coffee is not far off. Advertising for small local businesses can have a much stronger business case.

     

    2. Many to One: (Manifold Messaging)

    There are multiple points to deliver your brand messages, unlike other media, mobile advertising has a much richer menu of options to offer advertisers: voice (visual voicemail, ringback tones, missed call notifications), text (SMS), multimedia messaging (MMS), mobile Internet, billing touchpoints, handset clients and more.

     

    This allows an advertiser to create a trail with multiple messages delivered to same user through above means. However, here the attempt should be to deliver them as seamlessly and non-intrusively as possible.

     

    There are ads that can come across as real-time situations such as billing and location triggers, and can be highly effective in meeting immediate real-life needs and maximizing response rates.

     

    3. Two sided one: (Interactive)

    The interactive nature of the mobile phone removes barriers to responding and purchasing through direct user response capabilities.

     

    As mentioned, mobile’s targeting technologies make ads more relevant to users, while also delivering successful campaigns for advertisers. With mobile, the ads can become more effective and relevant to the user when they can engage in a conversation with the person with regards to the advertised product or service. Mobile advertising allows for users to click/touch the banner ad and then is prompted to their dial screens with the number already configured into their dialers. This functionality is called Click to call.

     

    There are also possibilities to do campaigns with a click to SMS/Purchase/Download/View Video/Email functions as well, all depending upon the campaign objective. Instant interaction will make the lead more valuable and in result lead to an increase in sales.

     

    4. “That” one: (Targeted)

    A mobile phone provides extremely granular details about the user. This allows advertisers to know exactly who the users are in order to target ads effectively. They can thus target by Geography (Country, City), Carrier (Airtel, Vodafone and so on), Channel (category of content – Entertainment, Business Finance, Travel and so on), Device (Nokia, Samsung, Micromax, iPhone and so on) and Operating System (IOS, Android, RIM, Symbian).

     

    Because targeted ads are inherently more relevant, they are more interesting. Users pay more attention to them, and advertisers get a higher response rate. This makes the medium really cost effective and ROI driven.

     

    5. Everyone has one

    Well, we all know that by now! Very often, we see people having more than one mobile phone. While volumes are great and will give you that reach, it is the way people use their phones that is of more interest to the advertisers. Mobile phones today are central to many aspects of people’s lives, and are a key access point for most media consumption – information, entertainment, communication, transaction, self expression and socializing.Mobileis a huge part of people’s live already and it continues to evolve its purposes.

     

    Think most developing countries. Think India, where most cities are still fighting to meet their power needs. In such times, mobile phones come up as a vital source of information, utility and entertainment. Broadband is still to cover whole of India, but mobile providers with 3G have changed the scenario of Internet browsing. This will only get better with time.

     

    Historically, it is clear that people don’t like to pay for content. So then, we shall see advertising fund the mobile content as it funds TV, Print and Online.

     

    Mobile advertising in current scenario remains a part of overall digital mix, rather than a standalone platform and therefore advertising spend is largely contingent on, and limited by, overall media budget mix. However, this is slated to change soon, with most advertisers and agencies realizing the effectiveness of the medium both as a standalone and an integrated channel. We see major agencies appointing media planners dedicated to mobile, and it would be an understatement to say mobile advertising has a very bright future globally and in India.

     

    And for the advocates against the perception, here is what Thomas Watson, chairman of IBM in 1943 said: “There is a world market for maybe five computers”.

     

    Sunny Nagpal is co-Founder & MD, Httpool India