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Tag: HT Media Limited

  • The change of format of course means a slight increased in editorial content as also a friendlier size for advertisers

    Mint moves from Berliner to broadsheet, launches new campaign

    By A Correspondent

     

    Leading business daily Mint has undertaken a significant makeover. As has been rumoured for a while, the paper has moved on from the innovative Berliner to the standard broadsheet. The fonts have been changed. The masthead is the same – lowercased, but heavier. The political coverage increases at the back of the paper, with the last page being positioned as the second front-page.

     

    The change of format of course means a slight increased in editorial content as also a friendlier size for advertisers.

     

    Commenting on the launch, Rajan Bhalla, Group CMO HT Media Limited said the “new Mint is going to be the most awesome read with high quality, superior and credible journalism on one side and great packaging and design on the other”. “In the new avatar it’s going to be wider, broader and deeper with an innovative backless design comprising two front pages. Our refreshed positioning on the back of the promise of ‘Mint being the most awesome daily’, will be ‘Mint or Nothing’,” he said.

     

    Mint, a part of HT Media or the Hindustan Times group, was launched with much fanfare on February 1, 2007. It is published Monday through Saturday, with the Saturday edition being essentially an easy-reading ‘Lounge’ section. The cover price of the paper is Rs 6 (as against Rs 4 charged on a weekday last week).

     

  • Having completed a year, Brunch Quarterly has been renamed Brunch Q. The magazine will take on a new and improved format with each issue created around a special theme

    New name, look for HT’s Brunch Quarterly

    By A Correspondent

     

    HT Media Limited (HTML) has unveiled the new avatar of its magazine Brunch Quarterly.  Having completed a year, Brunch Quarterly has been renamed Brunch Q. The magazine will take on a new and improved format with each issue created around a special theme. Brunch Q seeks to help readers in their ‘Quest for the Good Life!’

     

    Poonam Saxena, Editor, Brunch Q, commented on the revamp, “With the Brunch Quarterly completing one successful year of publication the time was right to give our growing reader base something more punchy and exciting.  The revamped magazine hits the stands with an eclectic collection of stories and features – the equivalent of an unputdownable book.  There’s Aamir (Khan) and Sunny Leone like never before, plus a special Wellness section and a guide to portable gadgets. We are planning to continue this new format in the following issues with a wide variety of interesting and engaging content making each issue of Brunch Q a collector’s special.”

     

    The 140-pager Brunch Q will retail at newsstands for Rs 100. The first issue under this new format, August-October 2012, has a special segment on wellness covering spas, tips from celebrity dietitians and trainers, a story on organic and healthier alternatives to everyday food items plus a feature on Yoga.

     

    The revamped magazine comes in a larger format (22.5wX29.5h) and the paper and production quality has also been kept on par with the best international magazines.

     

    Rajan Bhalla, Head – Corporate Marketing and Magazines, HT Media said, “We decided to give Brunch Quartely a makeover for the benefit of our readers. With over 31.53* Lakh readers who enjoy HT Brunch every Sunday, the demand for Brunch Q is high among the targeted SEC A & A+ segments and it is most popular among the 25 -45-year age bracket. We wanted to give our readers, who are progressive, smart and well read, a sharper, wittier and more exciting experience. We have improved the design and added new content complemented with international print quality. We are certain that Brunch Q will be embraced by our readers.”

     

    Approximately 1.25 lakh copies of Brunch Q will be circulated on newsstands each quarter, across the country. The magazine will be heavily promoted in HT Media Group properties such as Hindustan Times, Fever 104 FM and Mint. The Brunch Weekly, circulated with Hindustan Times on the weekend, however, will remain same.

     

  • As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year

    HT launches ‘You Read, They Learn’ initiative

    By A Correspondent

     

    Hindustan Times has announced the launch of ‘You Read, They Learn’ or YRTL, a year-long initiative to help educate underprivileged children, on Wednesday.

     

    As a part of this initiative, launched initially in Delhi-NCR, HT will contribute 5 paise every day from every Metro copy of the paper sold  towards creating a corpus which will fund the education of over 10,000 children over the year. Besides this contribution, HT will raise the issue of children’s education rights and focus on the problems that need immediate attention and will strive to find solutions.

     

    Commenting on the occasion, Mr Rajiv Verma, CEO of HT Media Limited, said: “We, at Hindustan Times, strongly believe that a newspaper has the ability to drive positive change in society. As a newspaper, we are intrinsically linked to the cause of education. With this initiative, we wish to contribute strongly in the space of pre-primary and primary education as we believe that education is every child’s right.”

     

    “To begin with, HT is partnering with Pratham Delhi Education Initiative and Child Rights And You (CRY) to utilise the funds for bringing underprivileged children to the classroom. Going forward, we will also engage with other NGO partners working in this space,” he added.

     

    Mr Sanjoy Narayan, Editor-in-Chief, Hindustan Times said: “Our reporters and writers will dig out stories of change, of people making a difference and of readers’ contribution to the lives of children whom nobody has time for. ” Said Mr Shantanu Bhanja, VP-Marketing, HT Media: “As socially conscious citizens, our readers want to do their bit for society, but are usually constrained by time. The YRTL initiative allows them to contribute to a meaningful cause in the course of their daily life.”