MxMIndia

Tag: HSIL Limited

  • HSIL concludes digital campaign for Ondeo Water Heaters

    By A Correspondent

    HSIL Limited, the maker of Hindware, has concluded its digital campaign #WinterWithOndeo.

    Said Rakesh Kaul, President, Consumer Business and CEO, Evok Retail at HSIL Ltd: “The intent behind the contest was to create incremental awareness around brand proposition of ‘corrosion free hot water for years’ amongst our target audience. An engagement of 49,000 with a reach of over three lakh is an overwhelming response. As promised, the main character from our TVC ‘Zungraaj’ visited the winner’s homes and it has garnered such an enthusiastic response that we are planning to continue this activity for the next season as well.”

  • It has been conceptualised by Dentsu One

    Queo launches brand campaign targeted towards HNI consumers

    By A Correspondent

     

    Luxury brand Queo has launched its latest campaign that has been conceptualised by Dentsu One. The campaign narrates Jacqueline Fernandez’s journey and her quest for the best-in-class bathroom experience.

     

    The campaign, launched across digital, cinema and print medium targets HNI consumers for whom opulence is a way of life. It is not just a showcase of the Queo world but a testament to the uncompromising standards of living and a mood of indulgence that the brand stands for.

     

    On the launch of the film, Manish Bhatia, President Building Products Division, HSIL Limited, said: “We got the luxury brand Queo to India in 2011, with an aim to create the luxury segment in bath spaces as it did not exist back then. Designed and conceptualised by leading European design masters, Queo, is a testimony to the intricacy and finesse in craftsmanship. This new campaign with Jacqueline resonates with this uncompromising standard of the brand. She fits in perfectly as she exuberates the class, the elegance and the attitude that matches with the brand. I feel this attitude towards luxury reflects a new Indian customer who won’t accept compromises.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One, on the campaign: “Luxury marketing is largely about imagery and lifestyle. We wanted to add a layer of attitude. The campaign not just celebrates the uniqueness of Queo products but also the unique demands of a star like Jacqueline

     

     

  • The TVC is released in over 350 cinema halls across 203 cities ahead of the movie's release

    Hindware partners with ‘Jab Harry Met Sejal’ in latest ad spot

    By A Correspondent

     

    Leading bathware brand Hindware launched its co-branded TVC in association with actor Shah Rukh Khan’s film Jab Harry Met Sejal. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khans.

     

    Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, said:“We are extremely proud to have Shah Rukh Khan as the Brand Ambassador for Hindware over the last two years.. This movie specifically had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”

     

  • Redefines Water Purifier Space through Ad Campaign 'Ab India PeeyegaAchcha'

    Moonbow urges India to drink clean water in latest ad campaign

    By A Correspondent

     

    Moonbow, the umbrella brand from leading sanitary ware company HSIL Limited launched a new TVC campaign ‘Ab India PeeyegaAchcha’ for its water purifiers.

     

    The TVC narrates the story about the innocence of childhood as children from different socio-economic background play together and share water since ‘Accha Paani Share Karna Acchi Aadat Hai’. The new TVC visibly captures Moonbow’s initiative to highlight that everybody irrespective of their race, caste or creed is entitled to pure drinking water.

     

    Speaking on the new brand campaign, Rakesh Kaul, President, Consumer Products Division, HSIL Limited, said, “One of the biggest challenges in India today is access to clean drinking water. With this TVC, we perfectly capture the brands commitment towards providing consumers across India with clean drinking water. The TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news and movie channels from 14th February 2017 onwards.”

     

    Speaking on the TVC, a Contract spokesperson said: “In a fairly cluttered market, where every brand spoke of technology and gave rationale to why their water purifier works seemed very similar to each other. The idea really qualitatively talks about the collective spirit with ‘Ab India Peeyega Achha’. While the broader theme was about Sharing is good, and with Moonbow Water Purifier, you share good water no matter who you are sharing it with.”

     

  • TVC released in cinema halls across 50 cities in India

    Hindware releases a co-branded TVC in association with ‘Raees’

    By A Correspondent

     

    Sanitaryware brand Hindware has rolled out a co-branded TVC in association with film ‘Raees’, starring superstar Shahrukh Khan. Conceptualized by Red Chillies Entertainment, the promotional TVC aims at bringing out the common attributes between brands – Hindware and SRK as both inspire admiration.

     

    The TVC is an amalgamation of memorable scenes from Raees with premium product shots of Hindware Italian Collection highlighting SRK’s style and Hindware designs.

     

    Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, saidL “We are very proud to have ShahRukh Khan as the Brand Ambassador for Hindware for the last two years. We have collaborated on various occasions including his previous movie Fan. Hindware, as a brand, closely identifies with ShahRukh’s sense of style, innovation and passion. Over the years, SRK has continuously reinvented the way Indian cinema is looked at. Similarly, Hindware has evolved and innovated the sanitaryware industry in India.”

     

    The TVC will be aired at theatres across 50 cities in India for a duration of four weeks.