By A Correspondent
Tata Sky Music+ has brought out a musical online activation where a diverse set of bands and musical talent from The Yellow Diary (@tydtheband) to Kanchan Daniel and The Beards, Hriday Gattani to Sharma and The Besharams. Held live from October 18 to 22, across Twitter and Facebook, all the viewers had to do is answer the questions asked on the Tata Sky handle (@TataSky) with the hashtag #MyKindOfMusic.
Based on responses, the selected bands and artists created the song from scratch in real time along with videos and uploaded onlinewithin 8-9 hours. Only the best responses were selected for the tailor-made songs.
It was a four day social marathon, four bands, 10 music compositions, real-time music and video production, live behind the scene videos, eight genres and four 360-degree videos.