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Tag: H&R Johnson

  • The agency will be responsible for the strategic and creative execution of organic and paid digital communication

    Big Trunk bags digital mandate for H&R Johnson

    By A Correspondent

     

    Big Trunk Communications has bagged the digital mandate for H&R Johnson (India). The association will work towards combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the growing digital marketing arena. The account was won after a multi-agency pitch process.

     

    Dinesh Vyas

    Speaking on the association, Dinesh Vyas, Senior Vice President Marketing – H & R Johnson (India) said: “We are delighted to partner with Big Trunk Communications for digital media services. We were on a lookout for a dynamic and performance-driven digital partner to support our evolving marketing needs and were impressed with Big Trunk’s user first and data-centric approach along with their abilities of thinking out-of-the-box. Their long-term association with other reputed brands also gives us the confidence to entrust the digital duties to this future-facing agency. Our association with Big Trunk Communication is aimed to strengthen our digital abilities extensively, build social engagement and generate leads.”

     

    Bharat Subramaniam

    Added Bharat Subramaniam, Managing Director – Big Trunk Communications: “We are happy to be associated with a brand that carries a legacy of more than 60 years. As a full-service digital agency, we are equipped with a deeper understanding of the digital landscape and can offer enhanced and measurable experiences across platforms. The integration with H&R Johnson (India) will add scale to the depth of our services and help us to grow even further. This acquisition is an incredible opportunity for our team, and we look forward to adding value to this association.”

     

  • Johnson International is the brand’s new and innovative range of Sanitaryware and Faucets in the Luxury Segment

    H&R Johnson launches ‘Johnson International’ with new ambassador, Katrina Kaif

    By A Correspondent

     

    H&R Johnson has launched a new range of premium sanitaryware and faucets – Johnson International.

     

    Said Vijay Aggarwal of H&R Johnson: “Prism Johnson Limited is committed to provide high quality building material products under one roof. Our H & R Johnson division is already among the top tile companies of the World and the thrust is now to gain a sizeable market share in the fast growing premium sanitary ware and bath fittings segment in India.”

     

    Added Sarat Chandak, ED & CEO of H & R Johnson (India) Division of Prism Johnson: “H & R Johnson has always been known in India for its quality consciousness and innovations. We are keen to increase our presence and market share in the bathroom products segment. Launch of the Johnson International collection is one of few steps that we are taking in that direction.”

     

     

  • Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space

    Katrina endorses campaign for new HR Johnson vertical

    By A Correspondent

     

    HR Johnson has released a new campaign for its bathroom vertical that features brand ambassador Katrina Kaif. The television commercial went on air last week.

     

    Mr. Sushil Matey, Chief Operating Officer, H&R Johnson said, “H&R Johnson has been largely known as a tiles company, given our rich heritage and leadership in the same. However, over the years, we have diversified into bathroom fittings, kitchens and engineered marble & quartz. The communication objective was to tell the consumer of the stunning options we have beyond tiles – and we have made a start with bathrooms. To enhance salience, we had signed on Katrina Kaif to endorse the Johnson brand; the first set of communication on tiles was executed last year. This is the second TVC that we have done with her.”

     

    Anuraag Khandelwal
    Satish Desa

    Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space. “The agency endeavoured to go beyond mere ‘looks’ and we wanted to come from a relevant consumer space. The entire insight that ‘bath time’ provides that much needed personal space to clear the mind and let it freewheel, gave us this thought of ‘Find Clarity”, explained Anuraag Khandelwal and Satish Desa, Executive Creative Directors and Creative Heads. “Clarity that refreshes and inspires one to think ahead. We also shot the film in black & white to enhance its visual appeal.”

     

  • This rebranding is part of the company’s efforts to ramp-up the Johnson Bathrooms Business by investing in capacities as well as market reach

    H&R Johnson rebrands bath-fittings & sanitaryware biz as Johnson Bathrooms

    By A Correspondent

     

    H&R Johnson (India), the tile, bath and kitchen company, has rebranded its bath-fittings & sanitaryware business as Johnson Bathrooms. This rebranding is part of the company’s efforts to ramp-up the Johnson Bathrooms Business by investing in capacities as well as market reach.

     

    The rebranding to Johnson Bathroom reflects a definitive shift of H&R Johnson (India) from product marketing to solutions marketing with emphasis on product innovation and after-sales service, a key deliverable towards achieving customer delight. The “solutions marketing” emphasis will form a key thrust area to further boost revenue growth for Johnson Bathrooms division.

     

    Commenting on the refreshed brand identity of its bathroom products business vertical, Chief Marketing Officer, H&R Johnson (India) Mr R Kurup said: “The rebranding of the bath product business to Johnson Bathrooms is an effort to create a strategic refresh of the business vertical as we seek to scale-up Johnson Bathrooms business through investments in capacity building, enhancing market reach, focus on introducing new innovative products and provide greater impetus to solutions marketing over mere product marketing. As part of this process, we have set-up a pan-India solutions marketing service team.”

     

    The company has put in place a pan-India service infrastructure team to service the customers’ post purchase requirements. The company has invested nearly Rs40 crores in ramping up manufacturing capacities.

     

    Further elaborating on the new brand identity for Johnson Bathroom, Mr Kurup averred: “The new brand identity Johnson Bathrooms rides on the strong market equity & service commitment of Johnson brand. The identity mark is designed using Black & Red visuals to signify vibrancy while being coherent to the flagship brand’s identity.”

     

    During the last fiscal, this business vertical contributed Rs103 crores to H&R Johnson revenues of Rs1,729 crores. The company will support this rebranding exercise with a 360 degree marketing campaign.