MxMIndia

Tag: HP

  • Showcases the transformative impact of digital education on small businesses

    HP launches campaign to adopt ‘digital education’ this Diwali

    By Our Staff

     

    HP India has released its Diwali film campaign ‘Walk to The Light’, emphasising the power of digital education in today’s fast-changing world. The film, created by Simple Creative Inc agency, has been released in seven languages.

     

    Commenting on the launch of the film, Prashant Jain, CMO, HP India, said: “Technology adoption by a small business can transform its operations. The ‘Walk to The Light’ campaign is inspired by the remarkable journey small businesses in India are taking to grow their businesses. This initiative underscores HP’s unwavering commitment to supporting these businesses & individuals. For us, this campaign is not just a story; it’s a celebration of digital capabilities revolutionising the local business ecosystem in India.”

     

  • Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

    HP & PHD explore future of work with Vice & Economist

    By A Correspondent

     

    HP and its media agency PHD have partnered with Vice and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future.

     

    Live on Vice in Singapore, Australia, Korea and India, the series will bring together professionals from various industries and HP, as well as leading digital evangelists to discuss how technology can transform experiences for the future workforce and enable them to succeed in the digital economy.

     

    Commenting on the launch, Emma Richards, HP’s Communications Lead, Asia, said: “The Future X content series is a fantastic way to elevate transformational thought leadership and evolve the ongoing dialogue HP has been leading around the Future of Work.  The partnership with VICE and The Economist will allow us to further reach our audiences and increase brand and product awareness in a highly engaged yet non-invasive manner. Ultimately, this partnership will strengthen our position and demonstrate how technology can empower the workforce.”

     

    Added Rachelle Hansen, Business Director on the HP business at PHD Singapore: “We enjoy a very collaborative relationship with HP. This campaign was the result of great thinking and partnerships coming to life to create a unique, curated experience for their audience. We wanted to engage the best audiences, in the right context, showcasing the product’s features and HP’s commitment to helping shape the future practices of workforces.’’

     

     

  • He was named among the Top 15 international marketers of the year by Internationalist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group

    Lloyd Mathias joins HP as CMO

    By A Correspondent

     

    Lloyd Mathias

    He has headed the marketing and strategy functions at organisations as diverse like Tata Teleservices, Pepsico and Motorola, and now after a two-year entrepreneurial stint with Green Bean Ventures, Lloyd Mathias gets back to the corporate world at Hewlett-Packard India as Chief Marketing Officer.

     

    As HP’s CMO, Mr Mathias will lead the offensive for the highly promoted HP printers and personal computers. Mr Mathias, who was named among the Top 15 international marketers of the year by Internationallist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group.

     

  • Will reach approximately 10,000 students and 800 coaches across five cities

    HP, others to parner junior NBA/WNBA school-based programme in India

    By A Correspondent

     

    The National Basketball Association (NBA), in collaboration with HP and Basketball Federation of India (BFI), announced that it will launch the 2012 Jr NBA/Jr WNBA basketball development program in India on May 26.  The program will reach out to approximately 10,000 students and 800 coaches in five cities and marks an important step in incorporating basketball into the regular sports routine of India n youth at the school level.

     

    BFI and HP will support the Jr NBA/Jr WNBA program and enhance the experience for India n youth throughout the event. Adidas is the official outfitter for the program and will provide apparel and footwear for participants and coaches.

     

    “The Jr. NBA/Jr. WNBA program demonstrates the NBA’s commitment to growing basketball at a grassroots level and will reach more children in its second year as one of the league’s most inclusive programs in India ,” said Akash Jain, Sr. Director, Development, NBA India .

     

    The program will visit Delhi , Chennai, Mumbai, Pune and Chandigarh, and will culminate with the Jr NBA/Jr WNBA Skills Challenge National Finals in Delhi on July14-15.  The NBA has now implemented sustainable grassroots programs in seven cities in India .

     

    A dedicated Jr. NBA/Jr. WNBA microsite on NBA.com India  will provide all coaches and physical education instructors access to videos, photos and other materials to reinforce proper training technique. HP will provide laptops and Dream Screens to enhance the training experience.  An HP Technology Zone will be created at each City Championship and the National Finals where fans can create their own basketball player with the NBA Avatar game.

     

    “With a very strong focus on the youth of the country, Jr. NBA/Jr. WNBA will help create yet another platform with the NBA to reach our young and active audiences while promoting the game of basketball,” said HP India Chief Marketing Officer, PSG, Ranjivjit Singh.

     

    At the center of this program is the Jr. NBA/Jr. WNBA Skills Challenge, which begins with a City Championship tournament in all five cities with approximately 2,000 participants between the ages of 10-12 in each city. The top five boys and top five girls will qualify to represent their city at the Jr. NBA/Jr. WNBA National Finals.

     

    Since 2008, the NBA has staged grassroots programs in seven cities in India including the Mahindra NBA Challenge which has become the largest, multi-city, community-based basketball league in India .  Six live NBA games air each week during the regular season on Ten Sports, Sony PIX, Sony SIX and NBA.com/India , and the NBA currently has its widest assortment of NBA merchandise available in 200 adidas stores across the country.

     

    The NBA has marketing partnerships in India with Adidas, Coca-Cola, HP, Mahindra, Nike, Reebok and Spalding.