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Tag: HP India

  • Showcases the transformative impact of digital education on small businesses

    HP launches campaign to adopt ‘digital education’ this Diwali

    By Our Staff

     

    HP India has released its Diwali film campaign ‘Walk to The Light’, emphasising the power of digital education in today’s fast-changing world. The film, created by Simple Creative Inc agency, has been released in seven languages.

     

    Commenting on the launch of the film, Prashant Jain, CMO, HP India, said: “Technology adoption by a small business can transform its operations. The ‘Walk to The Light’ campaign is inspired by the remarkable journey small businesses in India are taking to grow their businesses. This initiative underscores HP’s unwavering commitment to supporting these businesses & individuals. For us, this campaign is not just a story; it’s a celebration of digital capabilities revolutionising the local business ecosystem in India.”

     

  • The blitz is conceptualised by Lowe Lintas Delhi

    Lowe Lintas campaign for HP Chromebook

    By Our Staff

     

    Leading laptop brand HP India has launched its latest range of HP Chromebook laptops with a multi-film campaign conceptualised by Lowe Lintas Delhi.

     

    Said Prashant Jain, Chief Marketing Officer, HP India: “We are delighted to introduce this new campaign for HP Chromebook. This product is designed to empower learners by offering them the flexibility to collaborate, learn, and unleash their creativity on their own terms.”

     

    Speaking on the campaign, Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi said: “How to communicate the product benefits strongly and evocatively has been the core of this campaign. Mohit Pasricha and his team have clearly left no experience unturned in coming up with this delightful series.”

     

     

  • Ad show Rahul Bose and Ishaan Khatter in a witty banter

    Lowe Lintas’ crafts for HP Spectre range

    By Our Staff

     

    HP India, has launched its latest range of HP Spectre laptops with a multi-film campaign conceptualised by Lowe Lintas Delhi.

     

    Talking about the campaign, Prashant Jain, Chief Marketing Officer, HP India said: “The AI-based features of the new HP Spectre line-up are designed to help you thrive in today’s hybrid world. The campaign brings alive 3 such truly unique features. We hope to inspire everyone to ‘Be your Best You’ as you navigate seamlessly across the hybrid environment.”

     

    Added Vasudha Misra, Regional Creative Officer, Lowe Lintas : “Sometimes all it takes is going back to basics. Make the product feature the front and centre of the communication. And that is just what we did. To this mix, Sidhant Mago added characters that are steeped in modern folklore – start up founders. And finally, the casting took these films to the next level.”

     

  • … to launch its new range of HP Pavilion laptops

    Lowe Lintas ads for HP targets students

    By Our Staff

     

    HP India has launched its latest range of HP Pavilion laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to the younger segment who are returning to their schools and colleges post the pandemic.

     

    Talking about the campaign, Prashant Jain, CMO, HP India said: “GenZ today, are digital natives and technology is a part of everything that they do. To enable their use cases of creation, academics and long hours of entertainment, HP has always been at the forefront of bringing superior and cutting-edge technology to these young PC users. This campaign presents the same through the lens of two quirky and fun GenZ, Alisha and Garima, whom we hope our audience will love, just as much as we have grown to.”

     

    Commenting on the campaign, Vasudha Misra, Regional Creative Officer, Lowe Lintas added: “Some films, through their scripting, casting and direction almost feel like small trailers of a feature film that we can imagine in our heads. This campaign falls into that category. Where we don’t just see the features of HP Pavilion come alive, but also this quirky, funny relationship between these two girls. Kudos to Siddhant (Mago) and his team. I for one, really love this campaign.”

     

  • A short film based on a real school experiment is also a commentary on the traditional teaching approach

    Autumn Grey executes ad film for HP India

    By A Correspondent

     

    Autumn Grey has conceptualised a new campaign for HP Smart Systems. A short film based on a real school experiment is also a commentary on the traditional teaching approach.

     

    Said Rahul Dutta, Head of Marketing at HP-Personal Systems: “Need of the hour is to make learning a joyful experience in the classrooms, where students spend majority of study time. It should stimulate the curiosity of young minds to know and learn more. This initiative is our attempt to demonstrate how HP with its simple and effective technological solutions can make everyday classroom learning more exciting for school children. It is also the celebration of the hardworking teachers who are contributing to shaping the future of our country”

     

    Added Anusha Shetty, Chairperson and CEO, Grey group: “It’s important for classrooms to be motivating enough for children to attend. So, innovation in education approach is the need of the hour. Here’s one such fabulous approach from HP that makes learning fun and immersive. I do wish for every child to have this color in their school life.”

     

     

  • Targets home segment buyers with affordable printing solutions

    HP introduces ‘Print Befikar’ campaign

    By A Correspondent

     

    HP India has launched its ‘Print Befikar’ TVC-led campaign, introducing the home segment to its new range of ink tank printers. Primarily targeted at parents of school-going children between the ages of 4 to 14, it is positioned as a solution to affordably meet printing needs of parents of school going kids for projects and home paperwork. It has been created and shot by BBDO.

     

    Said Neelima Burra, Country Marketing Director, HP India on the campaign: “With our campaign “Print Befikar”, we want to debunk the perception surrounding home printing and highlight how HP brings ease and affordability to printing.”

     

     

  • The campaign celebrates how millennials in India 'Bend the Rules' by taking the unconventional road to success

    Bend the rules, exhorts HP in new campaign

    By A Correspondent

     

    HP India has unveiled its new ‘Bend the Rules’ campaign featuring brand ambassador, Deepika Padukone. The campaign celebrates how millennials in India ‘Bend the Rules’ by taking the unconventional road to success.

     

    Millennials strive for success at an early age using the power of technology. HP is inviting them to share their stories by uploading a video on Facebook, Twitter or YouTube using the hash-tag #BendTheRules, of how they have bent the rules to achieve success. A winning entry from India will get a chance to share their inspiring story with a larger audience through a short film which will be aired on Bindass, a popular youth entertainment TV channel in India.

     

    “India has one of the youngest populations in the world, and through the #BendTheRules campaign, we are highlighting the ideas and philosophies of this generation,” said Lloyd Mathias, Head of Marketing, Printing and Personal Systems, HP India. “Keeping millennials’ needs in mind, HP has a range of stylish, yet productive notebooks, tablets and hybrid devices that will enable them to go that extra mile.”

     

    Deepika Padukone, brand ambassador for HP India is associated with this campaign. As someone who decided to pursue acting and leave behind a promising badminton career, she is familiar with treading the unconventional path to success.

     

    The campaign is spread across multiple platforms including television, print, digital, social media, out of home, webisodes and Vine videos.