MxMIndia

Tag: HP Inc India

  • The first TVC, with the central theme #ReinventMyStory, is a tribute to millennials who dare to chase their dreams

    HP reaches out to the youth via #ReinventMyStory

     

     

    HP has unveiled two new marketing campaigns featuring innovations in its personal systems and printing categories. Conceptualised by BBDO, the two commercials are aimed at empowering and enabling the Gen-next at every stage of their lives by reinventing technology to fulfill their goals and needs.

     

    Said Ayesha Durante, Country Marketing Head, HP Inc. India: “Young students and millenials are among the biggest drivers of technology consumption. At HP, it is our constant endeavor to stay connected with this generation and tailor our products to their needs. Our latest marketing campaign is targeted at this consumer category. Through it, we want to underscore how HP’s technology is empowering them at this important stage of their lives, by providing them the tools that enable them to stay ahead of the curve.”

     

  • PVR plans to roll out 10Virtual Reality lounges across cinemas in India

    PVR Cinemas launches VR lounge

    By A Correspondent

     

    Unleashing the magic of virtual reality, multiplex chain PVR Cinemas in association with HP India has launched what’s being billed as Asia’s first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida. PVR Patrons will now be experiencing a new dimension of entertainment while they wait for their film to begin.

     

    Speaking at the launch, Ajay Bijli, Chairman and Managing Director, PVR Ltd said:  “At PVR, we remain committed to providing an exceptional customer experience to our patrons. Virtual reality is the dawn of the new era that opens up limitless possibilities of pure entertainment.It transcends all boundaries of what is real and what is not and the high end technology by HP provides a complete immersion into the digital world. Being the innovators in the realm of cinema, it is our continuous endeavour to be in sync with world’s latest technologies and VR is the next big thing that we have brought for the Indian audience. We are delighted to partner with HP given their unmatched expertise in the technology domain. We believe that the VR readiness of all their upcoming products is exceptional.VR is the reigning trend in the entertainment industry and we are sure our patrons will have a great time exploring it.”

     

    Ketan Patel, Sr. Director, Personal Systems, HP Inc India said: “Our Omen range is truly VR-ready and it will allow customers at the HP VR Lounge to experience new content through this new medium. Our technology and devices are sure to transport them into a different world. There was no better partner than PVR to explore this one-of-its-kind offering.”