MxMIndia

Tag: Hotstuff

  • Hotstuff pulls off a strategic TVC for ICICI Prudential Mutual Fund amidst Covid-19 lockdown

    Hotstuff executes latest TVC for ICICI Prudential MF

    By A Correspondent

     

    In light of the current situation, ICICI Prudential Mutual Fund wanted to uplift the sentiment through an offbeat positive message on the lockdown which would encourage the investors to invest. Hotstuff, its creative and advertising partners, created a film that complimented the spirit of Indian investors, who have adapted to the lockdown in different ways.

     

    Said Arun Fernandes, CEO of HotStuff: “A majority of the work was done in-house; since external resources were not possible in a lockdown scenario. We had already organized our operations at least a month prior to the lockdown being announced by ensuring business continuity via remote working terminals. Processes were redefined to ensure quality at the same level of output and on time. That is what enabled us to pull off this film in a record time from script to release, amidst a lockdown.”

     

  • Recreating the 1970s theme

    Hotstuff creates insurance awareness campaign for Star Union Dai-ichi Life

    By A Correspondent

     

    The latest campaign by Star Union Dai-ichi Life Insurance spells out insurance awareness with one key message, ‘roti, kapda aur makaan ke saath #BimaHaiZaroori’.

     

    Said Girish Kulkarni, MD & CEO, Star Union Dai-ichi Life Insurance: “Roti, Kapda, Makaan aur Bima is an honest attempt to take Life Insurance or Insurance as a matter as a category to semi urban, or rural India where insurance is very poorly understood. This will prove to be a great category booster in terms of awareness of life insurance.”

     

    Translating this thought into communication was tasked to Hotstuff. Added Arun Fernandes, CEO, Hotstuff: “We have been working with India’s leading BFSI brands for over two decades and personally I believe infotainment is a much-needed solution when it comes to financial awareness. The manner in which such information is presented and the way in which media is used to present such stories to investors is crucial. Like all our campaigns, we focus on strategy that aids brand recall and brings in numbers and off late, interesting content backed by all round media integration has helped us stand out and create a niche as an off-beat communications agency.”