By A Correspondent
After the launch of Disney+ Hotstar in India, the platform is now bringing the award-winning series ‘The Simpsons’ to India. Notes a communique: “Created by cartoonist Matt Groening, a collection of over 675 episodes spanning 31 seasons will be available on Disney+ Hotstar Premium.”
By A Correspondent
In the last GOT campaign, Hotstar Premium took the fight directly to torrents and this year the brand takes on the Spoilers. But instead of loathing spoilers, the campaign celebrates them through a film campaign by handing the power of spoilers in the hands of Hotstar Premium subscribers. The campaign is further amplified through out-of-home.
Quoting on the campaign, Rahul Mathew, National Creative Director, DDB Mudra Group said: “For a manically followed show like Game of Thrones, spoilers as an idea is both insightful and creatively fertile. Then it was just a matter of bringing the idea to life in the most entertaining manner.”
Quoting on the campaign, Sunder Balasubramanian, Head – Marketing, Hotstar Pay said: “The single-minded proposition to communicate was that this year the GOT fans in India could watch it live with the U.S. on Hotstar Premium. The creative idea of ‘the first to the throne owns the spoilers’ captured this thought simply, and stayed true to the language and milieu of the show.”
By A Correspondent
OTT players Hotstar and HOOQ have forged a partnership with HOOQ’s 6,000-hour catalogue of Hollywood TV shows and movies made available to Hotstar Premium users, and in turn, enables HOOQ to leverage Hotstar’s massive scale of over 150 million monthly active users.
Said Ajit Mohan, CEO, Hotstar: “Hotstar Premium’s English catalogue is unlike anything you’ll find on any other platform in the world – an aggregation of content from across studios and content producers, at a single destination.  This partnership with HOOQ, with its portfolio of curated blockbuster Hollywood content, seals the argument – for an English content fan, there is nowhere else to go.â€
Commenting on the partnership, Peter Bithos, CEO, HOOQ added: “We are so pleased to announce this collaboration with Hotstar that combines their reach with our offering as the ‘Home for Hollywood’ in India.  With the appetite for Hollywood content in India growing at a furious pace, we are poised to offer the Indian customer easily accessible and a very affordable way to watch the best of Hollywood.  This partnership with Hotstar underscores our commitment to satisfying the Indian market’s appetite for on-demand content.â€
Said Prabh Singh, Business Head – Hotstar Premium: “When it comes to English content, Hotstar Premium is uniquely placed in that it boasts titles from global studios like HBO, Disney, Showtime and Fox and now with HOOQ, iconic shows like The Big Bang Theory, The Flash, S.W.A.T and even cult classics like Friends in the fold.  Regardless of mood, genre preference or which side of the superhero debate you sit on, Hotstar Premium is the single destination where English content consumers find everything. The partnership with HOOQ firmly strengthens that position.â€
Meanwhile, this is what Zulfiqar Khan, Managing Director of India for HOOQ, said: “This is the start of a great relationship between HOOQ and Hotstar in India, we are excited to bring to life a wealth of content for a new audience.  The OTT market is an exciting space and our belief is that it is imperative for consumers to have easy access to content.  With this Hotstar partnership, HOOQ takes another step forward in becoming the service known as the “Home of Hollywood†on major platformsâ€.