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Tag: Hormazd Sorabjee

  • The agency will conceptualise and design digital creative strategies and communication

    Chimp&z Inc bags Autocar India creative mandate

    By Our Staff

     

    Haymarket SAC Publishing (India) Pvt. Ltd., a joint venture between Haymarket and Sorabjee Automotive Communications, has appointed Chimp&z Inc from Merge Infinity Global as the creative and ideation partner for Autocar India, Autocar Professional, and What Car? magazines. The accounts were won in a comprehensive pitch. The agency will be conceptualizing and designing the brands’ digital creative strategies and communication. The scope also entails positioning, creating guidelines and assets, conceiving digital marketing and advertising campaigns for the brand. The account will be serviced from the agency’s Mumbai office.

     

    Said Hormazd Sorabjee, Editor of Autocar India and Director, Haymarket SAC: “The team at Chimp&z are a passionate bunch, high on energy and bubbling with creativity. It’s a pleasure working with a company that shares our values for producing the best possible content, and has a ‘can do’ spirit.”

     

    Commenting on the win, Angad Manchanda, CEO & Co-founder, Chimp&z Inc added: “We are thrilled to create unconventional digital content for a publication like Autocar India, acclaimed for its exceptional editorial content and production standards. Lavinn (co-founder) and I are both motorheads and have been ardent fans of the work Hormazd Sorabjee and his team pull off at Autocar India. We have aligned a dedicated team of motor enthusiasts who will be leading the brand here at Chimp&z Inc and we look forward to creating powerful pieces of work for the brands.”

     

  • It addresses the smartphone user's content needs – be it unmet or unarticulated

    Glance inks content tie-up with Autocar India

    By A Correspondent

     

    Glance, the mobile default lock-screen content company, has inked a content partnership with Autocar India. Glance replaces the default mobile lock-screen with an AI-powered recommendation engine to provide personalized content, product and services.

     

    Said Hormazd Sorabjee, Editor, Autocar India: “At Autocar India, we’ve always prided ourselves for being the first and last word on all things automotive. So, whether you’re a buyer or just want your daily fix of the latest on cars and bikes, Autocar India is your one-stop shop. We are very excited about our partnership with Glance and are happy to be able to reach out to our fans through what is a new and visually exciting medium. We are sure enthusiasts will enjoy the quality content from Autocar India as well as the intuitive and pioneering Glance platform.”

     

    Added Rohan Choudhary, Vice President Product & Founding Team, Glance: “Every product and service can always do with more distribution. If content is king and distribution is the queen, this partnership then becomes the ace of trumps. It’s a perfect intersection of Autocar India’s content, hinged on quality and Glance’s distribution that’s second to none available on the mobile lock screen. Glance with 28 million DAUs and 65 per cent mobile penetration on new smartphones has unparalleled distribution making this content accessible and available on the only screen that matters – the mobile lock screen aka screen zero.”

     

     

  • The Autocar Show will air on ET NOW on Fridays starting December 11, 2015 at 10:30 pm with repeats on Saturday (11:30 am and 3:30 pm) and Sunday (10:00 am and 2:00 pm)

    Autocar joins hands with Times Network for new auto show

    By A Correspondent

     

    Times Network has tied up with Autocar India to offer viewers car reviews by the most authentic and highly insightful car experts on two news channels in India, ET NOW and Times NOW.

     

    Autocar India is widely quoted by the media across the globe for its detailed views. In addition to providing car reviews in the most insightful manner, the magazine gives its readers unmatched access to the automobile industry news. With the likes of Hormazd Sorabjee, Editor – Autocar India, who has three decades of experience, and Narain Karthikeyan, India’s first F1 racer set to grace the television screens, viewers can be assured of the most engrossing and informative ride of their lives with every episode of Autocar India.

     

    Arnab Goswami

    Speaking on the partnership, Arnab Goswami, President – News and Editor in Chief, TIMES NOW and ET NOW, said, “We are delighted to have tied up with India’s most respected experts in the automobile circuit to launch The Autocar Show. I am sure that Hormazd and his team will make the show a one-stop destination that caters to the needs of everyone interested in the magical and enticing world of automobiles. The Autocar Show, which will air on ET NOW and Times NOW, will add to the world class quality, variety and relevance of our programming bouquet.”

     

    Hormazd Sorabjee, Editor – Autocar India said. “We are thrilled to have tied up with Times Network which will give a huge boost to the popularity of The Autocar Show. It’s not just the fact that both ET Now and Times Now are undisputed leaders in their genres but the high energy and passion of the Times Network that motivates us to go that extra mile to deliver cutting edge content.”

     

    The Autocar Show is bound to keep viewers hooked with the variety of its content. The show will review the latest Skoda Superb before any other Indian media! It will look to heighten the enthusiasm through feature activities that have never been carried out before such as driving the Lamborghini Hurracan to Khardung la Pass, the highest motorable road in the world! In addition to such feats, the show will keep viewers informed through its segment that will shed light on the automobile market scenario.

     

    The Autocar Show will air on ET NOW on Fridays starting December 11, 2015 at 10:30 pm with repeats on Saturday (11:30 am and 3:30 pm) and Sunday (10:00 am and 2:00 pm).

     

  • Awards to be given across multiple categories in the two and four wheeler segments

    Bloomberg TV India Autocar India Awards to be held on 9th January

    By A Correspondent

     

    Bloomberg TV India and Autocar India will host the Bloomberg TV India Autocar India Awards 2015 nest week. The seventh edition of the awards will be presented by Reliance General Insurance and will be held in Mumbai on 9th January, 2015. The event will host distinguished corporate leaders and personalities, who will come together, to salute achievers from the automotive sector.

     

    The Bloomberg TV India Autocar India Awards 2015 recognizes evolving needs of the industry and how the automotive companies are keeping pace with them, by innovating better, using technology more intelligently and creating designs that are customized for Indian roads.

     

    Lavneesh Gupta, COO – Bloomberg TV India said, “Bloomberg TV India Autocar India Awards are regarded as the Oscars of the Automobile industry. The Awards have become the benchmark of performance for the industry and with each passing year the bar has been raised by the players. We proudly salute the achievements of the sector as well as individual players who have strived hard to keep pace with the evolving needs of the fast paced Indian.”

     

    Hormazd Sorabjee, Editor – Autocar India Magazine commented, “These awards have unmatched credibility thanks to an exhaustive evaluation process and a jury that is the best in the business. Consumers can rely on these awards to make an informed car buying decision. We expect the 2015 awards to be a keenly fought battle across all categories and wish all nominees the very best.”

     

    Speaking on the occasion, Rakesh Jain, CEO, Reliance General Insurance, said, “Indians today are moving towards a smarter world, well-equipped with the latest technology and innovation. This year’s Award’s theme ‘Recognizing the evolving needs of the fast-paced Indian’ is a contextual theme. The needs and desires of the fast-paced Indian has evolved keeping in pace with any of the global citizens. We are mindful of these trends and have always endeavoured to provide customized products and solutions. We are proud of our association with Bloomberg TV India Autocar India Awards 2015 and through this Award platform we wish to promote the cause of on-road customer safety & protection with our valued motor customers.”

     

    The Bloomberg TV India Autocar India Awards 2015 will be given across following categories to the best and the most deserving contributors to the auto industry. The categories are: Car Of The Year, Bike of The Year, Viewer’s Choice Car of The Year, Viewer’s Choice Bike of The Year, Best Design & Styling, Premium Bike of The Year, Import Bike of The Year, Car Dealer of The Year, Best Value For Money Car, Best Variant of The Year, Car Manufacturer of The Year, Best Driver’s Car, Performance Car of The Year, Compact Sedan of The Year, Sedan of the Year, Luxury Sedan of The Year, Compact Luxury Car of the Year, Hatchback of the Year, SUV of The Year, Engine of The Year.

     

    The jury panel comprised of experts like Hormazd Sorabjee (Editor – Autocar India); Renuka Kirpalani (Editor – Autocar India show); Shapur Kotwal (Deputy Editor – Autocar India); Narain Karthikeyan (India’s first Formula 1 Driver); Kartikeya Singhee (Consultant Editor – Autocar India Show); Manvendra Singh (India’s leading Automotive Historian & Restorer); Rishad Cooper (Two Wheeler Editor – Autocar India); C S Santosh (Motocross Rider).

     

    The entire methodology and process is validated by knowledge support partners PricewaterhouseCooper.