MxMIndia

Tag: HOOQ

  • Partnership provides Hotstar Premium users access to additional 6,000 hours of Hollywood TV shows, movies and original content

    Hotstar announces content partnership with HOOQ

    By A Correspondent

     

    OTT players Hotstar and HOOQ have forged a partnership with HOOQ’s 6,000-hour catalogue of Hollywood TV shows and movies made available to Hotstar Premium users, and in turn, enables HOOQ to leverage Hotstar’s massive scale of over 150 million monthly active users.

     

    Said Ajit Mohan, CEO, Hotstar: “Hotstar Premium’s English catalogue is unlike anything you’ll find on any other platform in the world – an aggregation of content from across studios and content producers, at a single destination.  This partnership with HOOQ, with its portfolio of curated blockbuster Hollywood content, seals the argument – for an English content fan, there is nowhere else to go.”

     

    Commenting on the partnership, Peter Bithos, CEO, HOOQ added: “We are so pleased to announce this collaboration with Hotstar that combines their reach with our offering as the ‘Home for Hollywood’ in India.  With the appetite for Hollywood content in India growing at a furious pace, we are poised to offer the Indian customer easily accessible and a very affordable way to watch the best of Hollywood.  This partnership with Hotstar underscores our commitment to satisfying the Indian market’s appetite for on-demand content.”

     

    Said Prabh Singh, Business Head – Hotstar Premium: “When it comes to English content, Hotstar Premium is uniquely placed in that it boasts titles from global studios like HBO, Disney, Showtime and Fox and now with HOOQ, iconic shows like The Big Bang Theory, The Flash, S.W.A.T and even cult classics like Friends in the fold.  Regardless of mood, genre preference or which side of the superhero debate you sit on, Hotstar Premium is the single destination where English content consumers find everything. The partnership with HOOQ firmly strengthens that position.”

     

    Meanwhile, this is what Zulfiqar Khan, Managing Director of India for HOOQ, said: “This is the start of a great relationship between HOOQ and Hotstar in India, we are excited to bring to life a wealth of content for a new audience.  The OTT market is an exciting space and our belief is that it is imperative for consumers to have easy access to content.  With this Hotstar partnership, HOOQ takes another step forward in becoming the service known as the “Home of Hollywood” on major platforms”.

     

     

  • The mandate entails building and strengthening the brand’s digital presence through strategic insights and unique solutions that engage consumers

    FoxyMoron & Motivator win creative & digital mandate for Hooq

    By A Correspondent

     

    Following a multi-agency pitch, video-on-demand service Hooq, appointed FoxyMoron and Motivator as its creative and digital agencies respectively.

     

    Said Salil Kapoor, Managing Director, Hooq India:”We are thrilled to have FoxyMoron and Motivator onboard as our creative and digital agencies. Being a digital brand ourselves, we believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for Hooq”.

     

    Added Rabe Iyer, Managing Director of Motivator: “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel Hooq’s growth journey in India.”

     

    Speaking about the association with Hooq, CVL Srinivas, South Asia CEO of GroupM said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions. We hope that we can extend this association further.”

     

    Said Pratik Gupta, Co-founder, FoxyMoron: ”The win is significant for us for three reasons. Firstly, we have been openly talking about the blurred lines between mainline and digital. This win sets us in high-gear to bridge the ever so dwindling gap between the two. Secondly, the VOD segment is creating tsunamis. We have always liked to be at the center of such creative explosions. The content offered by the brand motivates our teams to do some path-breaking creative work. Lastly, it consolidates the new business wins that we at FoxyMoron North have had and validates the hard-work put in by Prachi Bali and team.”

  • HOOQ is a joint venture by Singtel, Sony Pictures Television and Warner Bros

    Former Dish TV COO Salil Kapoor joins HOOQ as MD

    By A Correspondent

     

    HOOQ, Asia’s first premium video-on-demand service, has announced the appointment of Salil Kapoor, former COO at Dish TV India Ltd, as Managing Director of its India operations. As country manager, Kapoor will push the company’s goals of getting India HOOQd via the video-on-demand service landscape in India.

     

    HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, claims delivery of over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programmes.

     

    Commenting on his new role, Kapoor said: “It is an exciting opportunity for me to be associated with HOOQ and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist. With growing interest in enjoying an uninterrupted viewing experience and internet penetration on the upswing, more and more time stressed viewers prefer enjoying their daily dose of entertainment at their convenience.The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for HOOQ. I look forward to taking the HOOQ brand philosophy to the next level.”

     

    Prior to HOOQ, Kapoor was Chief Operating Officer at Dish TV for over seven years and has also been associated with LG (as CMO),  Microsoft and Samsung.