MxMIndia

Tag: HOOQ India

  • With this deal, HOOQ subscribers in India will have access to award-winning and top rated British dramas

    Hooqinks content partnership with BBC Studios

    By A Correspondent

     

    BBC Studios and Hooq India have announced a content deal that will give Indian viewers access to nearly 200 hours of top BBC drama including Luther, Maigret and Wolf Hall.

     

    With this deal, Hooq subscribers in India will have access to British dramas on itsvideo-on-demand service.  Said Myleeta Aga, SVP and GM of South and South East Asia, BBC Studios: “We have seen increasing interest in premium British dramas in India, and are very pleased to be working with Hooq to deliver quality British drama to meet this demand.”

     

    Added Jennifer Batty, Chief Content Officer of Hooq: “We are always looking out for new content to entertain our subscribers and we are very excited to share with our Indian subscribers these award-winning and highly rated dramas from BBC Studios. Our subscribers have come to know and love the content that we constantly bring to them and we will continue to add more hours of exciting and amazing entertainment to keep India Hooq’d!”

     

     

  • The mandate entails building and strengthening the brand’s digital presence through strategic insights and unique solutions that engage consumers

    FoxyMoron & Motivator win creative & digital mandate for Hooq

    By A Correspondent

     

    Following a multi-agency pitch, video-on-demand service Hooq, appointed FoxyMoron and Motivator as its creative and digital agencies respectively.

     

    Said Salil Kapoor, Managing Director, Hooq India:”We are thrilled to have FoxyMoron and Motivator onboard as our creative and digital agencies. Being a digital brand ourselves, we believe that these partnerships will helps us stand differentiated in the consumer mind space through innovative campaigns. We are looking ahead to create and execute successful campaigns for Hooq”.

     

    Added Rabe Iyer, Managing Director of Motivator: “VOD services have paved the way the Indian audience consumes content across platforms. We are glad to partner with one of the best VOD service platforms in the world. We are excited about the possibilities of blending different creative minds to deliver results that continue to propel Hooq’s growth journey in India.”

     

    Speaking about the association with Hooq, CVL Srinivas, South Asia CEO of GroupM said, “The VOD service has seen tremendous growth across Asian markets and with their foray in India, we hope that we can help them capture the attention of their target audience with our innovative solutions. We hope that we can extend this association further.”

     

    Said Pratik Gupta, Co-founder, FoxyMoron: ”The win is significant for us for three reasons. Firstly, we have been openly talking about the blurred lines between mainline and digital. This win sets us in high-gear to bridge the ever so dwindling gap between the two. Secondly, the VOD segment is creating tsunamis. We have always liked to be at the center of such creative explosions. The content offered by the brand motivates our teams to do some path-breaking creative work. Lastly, it consolidates the new business wins that we at FoxyMoron North have had and validates the hard-work put in by Prachi Bali and team.”

  • Shifts its focus to Hollywood aiming to curate one of the largest repository of Hollywood content for the Indian audience

    Hooq aims to ‘reignite’ VOD market in India

    By A Correspondent

     

    Hooq, the video-on-demand service, announced its strategy for the Indian market. With the growing demand for Hollywood content in the country, Hooq will now focus on curating one of the largest repository of Hollywood content.

     

    The Singapore-based company also announced that consumers will now be able to stream and download movies and TV shows at an introductory price of Rs 89 for the first three months making it less than Re 1 per day..

     

    “After building strong partnerships with leading telcos as well as with a leading Broadband player, we are now pleased to announce Hooq’s consumer launch. Consumers can now download and enjoy the premium Hollywood content. Popular Hollywood TV Shows many of which are exclusive and Popular movies many immediately 90 days after cinema release are the star attraction of our catalogue which is one of the finest in the industry,” said Hooq Chief Executive Officer, Peter Bithos.

     

    “Hooq has one of the most compelling value proposition for the Indian consumer in the Video on Demand space. Hollywood at a very affordable price clubbed with download and dubbing is certainly one of the most attractive and differentiated offering,” added Salil Kapoor, Managing Director, HOOQ India.