MxMIndia

Tag: Honor India

  • Highlights various positive aspects of life and surroundings to help everyone stay optimistic and motivated

    Honor India encourages Indians with ’21 Days of Positivity’

    By A Correspondent

     

    Mobile phone brand Honor India recently started an initiative on social media to spread positivity amidst the ongoing situation. Titled as ‘21 days of Positivity’, the initiative aims at uplifting the consumers while they are staying at home to fight the current pandemic.

     

    Notes a communique: “Believing that staying home and positive are the core ingredients in the recipe for successfully managing such difficult times, the brand encourages everyone to not just preach but also practice the #LockdownWontGetMeDown.”

     

     

  • This includes the mainline media and digital duties of the brand

    Zenith honoured with Honor mandate

    By A Correspondent

     

    Pardon the forced play on words in the headline but perhaps that was the only way to differentiate ourselves from the 20-other publications that you’ve read the same news.

     

    So here’s the juice: Zenith has won the media mandate of smartphone brand Honor. This includes the mainline media and digital duties of the brand. The business was won after a tightly contested multi-agency pitch.

     

    Speaking of the appointment, Winston Li, CMO, Honor India said: “It was a comprehensive pitch process and among other agencies, we were impressed with Zenith’s approach to drive business results. As a TechChic brand, we were looking for innovative ideas and fresh thinking that matches our style of working, brand and product proposition. We look forward to work with them.”

     

    Tanmay Mohanty

    Added Tanmay Mohanty, CEO of Zenith India and Head of Global Partnerships for Publicis Media India: “We are tremendously delighted at the win. Zenith will look to leverage its strong ROI+ proposition and expertise in digital marketing to building market leadership for Honor. Our focus on the full consumer journey and a single view across touchpoints will unlock new opportunities for the brand.”

     

     

  • Technology brand Honor, has announced the launch of ‘Honor Rap Battle’ campaign

    Honor India releases rap campaign for Honor 9X

    By A Correspondent

     

    Technology brand Honor has announced the launch of ‘Honor Rap Battle’ campaign. The campaign, conceived by the creative agency Mullen Lintas, highlights key features of the Honor 9X in rap style.

    https://www.facebook.com/HiHonorIndia/videos/454287851931787/

    Said Winston Lee, CMO, Honor India: “Rap, as a creative form of expression, connects strongly with the young generation. Using rap to highlight the various extraordinary features of our latest Honor 9X, furthers our philosophy of building a strong resonance with our consumers and offering them what they truly deserve, when it comes to technology. For the consumers who are #UpForXtra, Honor 9X gives you 16mp pop-up selfie camera, 48+8+2mp AI triple camera set up, full view display, 4000mAh battery and 128gb storage, along with powerful Kirin 710F chipset and GPU Turbo 3.0 technology, available at a competitive price.”

     

    Added Syed Amjad Ali, President, Mullen Lintas: “Honor X series has a legacy of disrupting the market through innovation and technology that gives its users far more value. Its ambition of democratizing technology brings yet another innovation – Honor 9X. This was aimed to be a ‘Digital Only’ launch, targeting totally younger people. We at Mullen, instead of trying a formulaic big bang style, discovered a completely new challenger approach. We introduced the ‘Rap Style’ videos for the first time in the mobile category ever. Rap as a medium brings forth the voice of the youth, questioning the established order at the same time. These videos were able to dial up the ‘extraordinariness’ and the unique features, making other phones look very ordinary.”

     

     

  • Social media campaign to celebrate unique and unconventional friendships

    Honor celebrates Friendship Day with #FriendshipZaraHatke

    By A Correspondent

     

    Mobile phone brand Honor has launched a campaign called ‘Friendship Zara Hatke’ that will run on social media on the occasion of Friendship Day.

     

    Talking about the new campaign, Suhail Tariq, CMO, Honor India said: “At Honor,, we believe these relationships deserve a celebration too and this campaign is an endeavour to celebrate the #FriendshipZaraHatke by embracing such relationships and encouraging users to share their friendship stories with the world. In line with this, we will also host a series of interesting videos followed by engagement activities.”

     

     

  • The campaign has been executed by Mullen Lintas

    Honor promises better for all in latest ad film

    By A Correspondent

     

    Mobile brand Honor has launched its integrated ad campaign titled ‘You deserve better’. The campaign is aimed at reiterating the brand’s commitment to deliver better every time and with the upcoming Honor 20 series. The campaign has been executed by Mullen Lintas.

     

    Talking about the new campaign, Suhail Tariq, CMO, Honor India said: “With the smartphone industry adopting technology at such a rapid pace, consumers today are more empowered and better informed than ever before. Consumers today expect quality design, best in-class cameras and high performance. With our new campaign “You Deserve Better”, we not only want to meet these aspirations, but also keep pushing boundaries to continue to remain the most preferred choice for consumers.”

     

    Commenting on the launch of the campaign, Vikas Mehta, CEO, Mullen Lintas said, “Honor is one of the fastest growing handset brands in the world, and is known globally for its innovation and connect with the youth. The brand aims to bring top end innovation at great value to users and caters to a segment we call, upgraders. Honor 20 series is a great example of devices with specs that meet or beat most flagships. As a true challenger brand, we chose to target people who are stuck with their overpriced flagship phone that often lets them down. This series of content-pieces aims at stirring that dissonance amongst people through a strong point of view from Honor, that #YouDeserveBetter.”

     

     

  • Mandate includes creating a brand proposition, communication planning, creative development for all touchpoints; online and offline

    Mullen Lintas ‘Honored’ with mandate

    By A Correspondent

     

    Mobile-phone brand Honor has announced the appointment of Mullen Lintas as its creative agency. The agency won the creative mandate following a multi-agency pitch held in New Delhi recently. The agency will assist in conceptualising and developing innovative communication strategies to support Honor’s long-term vision of providing best quality products for its young target audience.

     

    On naming Mullen Lintas as its creative agency, Suhail Tariq, CMO, Honor India said: “We are delighted to appoint Mullen Lintas for Honor’s creative mandate for all our brand and product related campaigns. We intend to roll out high impact campaigns for our young audience who are constantly looking for innovative and exciting campaigns, which is in line our creative agency’s philosophy. We look forward to some great work in the future.”

     

    Speaking of the new business win, Vikas Mehta, CEO – Mullen Lintas added: “Mobile devices is one of the fastest evolving categories in the market today, where product life-cycles can be counted in quarters. The rapid pace of innovation has made mobile phones a category where some players believe the product is their brand. It was refreshing to see the team at Honor’s belief in brand-building. We are delighted to partner with them in this journey.”