MxMIndia

Tag: Honeywell

  • Honeywell’s latest TVC that is being launched as a part of the larger Integrated marketing campaign

    Honeywell promotes healthy sleep campaign with Kareena Kapoor Khan

    By A Correspondent

     

    Honeywell has announced a public awareness campaign to educate people about the importance and benefits of a ‘Healthy Sleep’ with its brand ambassador Kareena Kapoor Khan.

     

    Noted a communique: “The campaign draws attention to the fact that even while sleeping, we inhale the polluted air which is full of germs, dust and PM2.5 particles which is why sound sleep alone is not always a healthy one. There are various industry reports that link air pollution to poor sleep. The aim of this campaign is to increase public awareness and to educate people about the relatively unknown hazards of indoor air pollution.”

     

     

  • The Womb has won this business after extensive conversations with the Honeywell marketing teams

    The Womb to partner Honeywell’s consumer play in India

    By A Correspondent

     

    The Womb, the agency set up early last year by former Ogilvy senior execs Navin Talreja and Kawal Shoor, has been appointed by Honeywell India as brand strategy and creative partner in building up its air purifier business in India.

     

    Sudhir Pillai

    Commenting on the agency’s appointment, Sudhir Pillai, General Manager – India, Homes at Honeywell, said, “At Honeywell, we value innovation, creativity, and an ability to engineer solutions that address the toughest challenges and unique needs of our customers. The Homes business of Honeywell aims to provide products and solutions that make the consumer’s life comfortable, convenient, at the same time ensuring their safety, health & well-being. The Womb’s approach to marketing and creative solutions is similarly innovative, and we value that greatly. ”

     

     

    Navin Talreja
    Kawal Shoor

    Said Talreja on the win:”We shared our point-of-view with the team at Honeywell; and our customer-centric approach, and the vibe our entire team shared with their counterparts at Honeywell eventually won us the business. With this play, Honeywell is about to demonstrate its strong intent to build its smart/connected homes business in India. And we are proud to partner them in this journey.” Added Shoor: “The Honeywell team absolutely floored us with the openness they showed in our conversations – whether they were about the state of the category in India, or the potential customers, or even the kind of ideas and initiatives that might work. And that makes us happy, as we are keen to work on creating new categories – which means creating new needs, new attitudes and behaviours, and new experiences.”

     

  • Honeywell is a fortune 100 company and a technology powerhouse

    Zenith wins media duties of Honeywell

    By A Correspondent

     

    Zenith has won the media duties of the air purifier line of business of Honeywell.

     

    Tanmay Mohanty

    Said Tanmay Mohanty, Group CEO, Zenith India: “We are delighted to have won the business of Honeywell and look forward to driving market leadership for them. The company with its 80 year old lineage is no stranger to India and the Honeywell air purifier is a product that is unique and unparalleled. Zenith is an agency that embraces both technology and invention. Our ROI+ approach with advanced communications models and strong focus on personalisation and automation will further fuel Honeywell’s expansion plans across all the right markets and touch-points. Our pulse on the Indian consumer and new insights on the category have helped us win this business. This is a significant addition to our client roster.”