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Tag: Honda Cars India Limited

  • The campaign is being translated in 11 languages for regional connect

    Dentsu One launches latest ad film for Honda Amaze

    By A Correspondent

     

    Honda Cars has unveiled its new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze. This campaign emphasises Honda Amaze as ‘The Choice’ of aspiring young customers, drawing spotlight on the importance of family bond and values. The communication strategy is based upon the deep insights gained from research and market share growth in T2 and T3 towns and how the young aspirational consumers emerging from these towns have a deep connect with families, where buying a car is still a family decision.

     

    The campaign is being translated in 11 languages for regional connect as the car enjoys immense popularity in Tier 2 and 3 markets as well.

     

    Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than one lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

     

     

  • The campaign is being translated in 11 languages for regional connect in Tier 2 & 3 markets as well

    Dentsu One unveils campaign for Honda Amaze

    By A Correspondent

     

    Honda Cars has unveiled its new ad campaign #IMadeItBig for the second generation #HondaAmaze. This campaign emphasizes Honda Amaze as the choice of aspiring young customers, drawing spotlight on the importance of family bond and values. The campaign is being translated in 11 languages for regional connect in Tier 2 & 3 markets as well.

     

    Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than One lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

     

     

  • The work will be led out of the agency’s New Delhi headquarters and executed across the country

    Avian WE appointed communications partner for Honda Cars

    By A Correspondent

     

    Avian WE has been appointed as the communications partner of Honda Cars India Limited (Honda). The agency will be responsible for growing awareness of Honda cars across the region through multi-channel integrated communications campaigns.

     

    Said Nitin Mantri, Group CEO of Avian WE: “Honda is one of the most respected premium automakers in India, offering consumers quality, and technologically-advanced products. It is a pleasure to apply our automotive expertise to a revered brand like Honda.”

     

    On the appointment, Rajesh Goel, Senior Vice President and Director, Marketing and Sales, Honda Cars India Limited, said: “Avian WE’s proposed strategy aligns with our communications objectives and we look forward to working with them.”

     

  • The TVC created by Soho Square will air across channels in nine different languages

    That’s my ride, affirms Honda Mobilio in new TVC

    Honda Cars India Limited (HCIL) unveiled a new ad campaign titled ‘That’s My Ride’ for new model Honda Mobilio. The new Honda Mobilio marks an evolution in the MPV segment by offering a unique combination of sporty exterior styling along with space, comfort and utility in just the right size to suit the needs of Indian families. Honda Mobilio, HCIL’s maiden entry into the MPV segment in India will be available in both Diesel and Petrol fuel options.

     

    The TVC created by Soho Square will start airing across channels in nine different languages.

     

    The objective of the ad campaign was to announce the arrival of the new 7-seater while keeping the focus on its rational as well as emotional benefits for the entire family. The film opens on a family which is a modern-day joint family of seven people. The family approaches its new car, the Honda Mobilio and breaks into a rap battle. The TVC depicts the idea of a perfect utility car for the entire family through this family rap battle. The grandparents, the kids, the mom are locked in a rap battle, trying to prove that the car was bought for them and no one else. The kids argue that their father loves them the most and hence bought the car for them. The car takes them places- be it vacations, game, park or school. At the end of their argument, each of them call the Honda Mobilio, “my ride”.

     

    Jnaneswar Sen, Sr. VP – Marketing & Sales, Honda Cars India Ltd said, “The Mobilio is essentially a family vehicle and requirements of each occupant have been taken care of while developing the Mobilio. The car has a very progressive style and also delivers all the rational features to drive the family around with all the comfort. Honda Mobilio is a car for the Man and the Family -“ApneLiye, ApnoKeLiye.” We are sure that the new Honda Mobilio will further strengthen the bond with our esteemed customers. The launch campaign “That’s My Ride” will specifically appeal to the family people.”