MxMIndia

Tag: Honda Amaze

  • The campaign is being translated in 11 languages for regional connect

    Dentsu One launches latest ad film for Honda Amaze

    By A Correspondent

     

    Honda Cars has unveiled its new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze. This campaign emphasises Honda Amaze as ‘The Choice’ of aspiring young customers, drawing spotlight on the importance of family bond and values. The communication strategy is based upon the deep insights gained from research and market share growth in T2 and T3 towns and how the young aspirational consumers emerging from these towns have a deep connect with families, where buying a car is still a family decision.

     

    The campaign is being translated in 11 languages for regional connect as the car enjoys immense popularity in Tier 2 and 3 markets as well.

     

    Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than one lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

     

     

  • The campaign is being translated in 11 languages for regional connect in Tier 2 & 3 markets as well

    Dentsu One unveils campaign for Honda Amaze

    By A Correspondent

     

    Honda Cars has unveiled its new ad campaign #IMadeItBig for the second generation #HondaAmaze. This campaign emphasizes Honda Amaze as the choice of aspiring young customers, drawing spotlight on the importance of family bond and values. The campaign is being translated in 11 languages for regional connect in Tier 2 & 3 markets as well.

     

    Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than One lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

     

     

  • Moving through 250 cities and towns across the diverse terrains and picturesque corners of the nation, the drive will culminate at Greater Noida

    HCIL announces new contest involving Honda Amaze

    By A Correspondent

     

    Honda Cars India Ltd. flagged off its ‘Longest drive through Amazing India’ drive with the family sedan Honda Amaze, to celebrate its success in the Indian market. The drive will cover a distance of over 23,000 kms covering the length and breadth of the country. Moving through 250 cities and towns across the diverse terrains and picturesque corners of the nation, the drive will culminate at Greater Noida.

     

    The family sedan, Honda Amaze, has seen tremendous response from its customers. In just 16 months since the launch, the iconic product has reached the 100,000 milestone number. This is the fastest in the history of HCIL in India.

     

    Announcing the new initiative, Jnaneswar Sen, Senior Vice President, Marketing & Sales, Honda Cars India Ltd said, “Honda Amaze has witnessed great success in the Indian market and the sales milestone further reiterates that we have been able to meet up with the market expectations through our customer-centric innovation approach. We are celebrating this success by organizing the ‘Longest Drive through Amazing India’ initiative which is a part of Honda’s “Amazingly Indian” campaign conceptualised by our creative agency, Soho Square(Gurgaon).

     

    The drive will traverse through mountainous terrains, coastlines, flat highways, congested city roads and the interiors of India showcasing the durability and reliability of Honda Amaze through this diverse terrain. We are really excited about the initiative and believe that the Honda Amaze shall triumph over all these conditions.

     

    Kapil Arora – President, Ogilvy Group-North said, “The Honda Amaze has seen a spectacular run since its launch last year. It is a unique combination of Honda’s technical superiority, a great value proposition and the pride associated with the Honda brand. As the Honda Amaze has been designed specifically to manoeuvre  rough Indian road conditions, and to the unique needs of the Indian customer, we created a campaign reiterating those very virtues of the car – that the Honda Amaze is a sedan truly Made For India.”