MxMIndia

Tag: HomeShop18

  • Manish brings with him extensive experience in e-commerce and will report to the Board of TV18 Home Shopping Network Ltd

    Manish Kalra joins Homeshop18 as CEO

    By A Correspondent

     

    The Board of Directors of TV18 Home Shopping Network Limited announced the appointment of Manish Kalra as Chief Executive Officer of Homeshop18.

     

    Prior to joining Homeshop18, Kalra was Chief Marketing & Business Officer at Craftsvilla. He has also worked in the past for Amazon India, MakeMyTrip and Dell.

     

    Speaking on his appointment, Kalra said:“I am excited to join Homeshop18 and look forward to working with and learning from the talented team there. Retail industry in India is going through a transformation phase. Team at Homeshop18 has a unique opportunity to deliver innovative products and solutions to our customers that will bring greater value to them, our suppliers, employees, investors and other stakeholders in the process. I am grateful to the HS18 board for giving me this opportunity.”

     

     

  • ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets

    ZenithOptimedia wins media duties of HomeShop18

    By A Correspondent

     

    ZenithOptimedia has won the media planning and buying mandate of HomeShop18, India’s leading television shopping channel. ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets.

     

    Hari Krishnan, Managing Director of ZenithOptimedia says, “This is a sizeable win for ZenithOptimedia India. There are millions of homes that consume content through television, but may not have access to the internet. Home shopping will continue to deliver in mass reach and volume sales, as the cable and satellite footprint expands in the country. HomeShop18 pioneered the concept of shopping from home in India, and made consumers aware of the comfort attached to it. It is a matter of great pride for us, to be partnering with them.”

     

    Vikrant Khanna, Chief Operating Officer Homeshop18 commenetd, “HomeShop18 has a diverse customer base with a fairly expansive reach through the television channel as well as its web and mobile presence. To reach out to our customers across the country, ZenithOptimedia seemed like an obvious choice based on their trenchant understanding of the Indian market and the ability to tap the burgeoning home shopping segment. We look forward to a rewarding partnership with them.”

     

  • Sanjeev comes with over 26 years of experience across FMCG, fashion & retail sector

    Sanjeev Agrawal is CEO, Homeshop18

    By A Correspondent

     

    As part of Network18 strategy to strengthen its leadership and businesses, Network18 has appointed Sanjeev Agrawal as CEO – Homeshop 18, effective 4th May’ 2015. He will be based in Noida.

     

    Sanjeev comes with over 26 years of experience across FMCG, fashion & retail sector. He is an alumnus of the Institute of Technology, BHU (1982-86) and Indian Institute of Management, Lucknow (1987-89). He has held senior leadership positions at Future Value retail and Pantaloon Retail besides his FMCG stints at Balsara, Revlon, P&G, Godrej and HLL. In his last assignment Sanjeev was Managing Director at Skechers South Asia Private Limited.

     

    Sundeep Malhotra

    Sundeep Malhotra, Founder & CEO Homeshop18, will mentor Sanjeev over the next several months while Sundeep transitions to another entrepreneurial opportunity within or outside RIL retail. Under Sundeep’s leadership, Homeshop18 evolved from an idea to emerge as one of the fastest growing company and a force to reckon with in the Industry.

     

    HomeShop18 is India’s first comprehensive digital commerce player, selling credible brands to customers nationally and operating in a multimedia environment including Internet, TV and via mobile. SAIF Partners, G S Home Shopping of Korea and OCP Asia are the valued partners in Homeshop18.

     

    A. P. Parigi, Group CEO, Network18 said, “On behalf of the Board of the Homeshop18 and our valued partners SAIF, GS Home Shopping and OCP Asia – I wish to place on record the outstanding contributions made by Sundeep in establishing Homeshop18 as one of the India’s premium brands.

     

    I am delighted to welcome Sanjeev Agrawal to the Network18 Group. I wish him every success in his new role”.

     

    Sundeep Malhotra, Founder & CEO Homeshop18 said, “It’s been an amazing 9 year journey and I feel privileged and blessed to have got this opportunity to not just build an outstanding business but to have worked alongside some of the finest colleagues, talent , investors and associates, without whose help this journey would not have been possible. Homeshop18 is today the undisputed market leader in the TV shopping genre and I wish Sanjeev and the entire team all the very best for the future.“

     

  • The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month

    MindShift’s campaign for HomeShop 18 draws good response

    Mind Shift Interactive has completed a comprehensive and impactful digital and social media campaign for Home Shop18’s 360 degree brand campaign “Shopping Makes Me Happy.” The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month. The campaign was implemented with a digital marketing mix of social media -Facebook, YouTube and Twitter and an interactive microsite- www.shoppingmakesmehappy.com. The customers were also engaged through HomeShop18’s email subscribers their TV, web and mobile application.

     

    Zafar Rais, CEO of MindShift Interactive, expresses, “Consumers are increasingly making all their decisions through the digital medium, and hence, introducing the mascots through this route was an important part of the launch. With an interactive website launching the TVC and social media and mobile being used like never before, we’ve created a seamless connect between traditional and digital media to take it forward and create buzz, resulting in a MindShift within the advertising space. Being the first to use WhatsApp messaging without being invasive created an innovation within mobile marketing that was very well received.”

     

    Speaking about the campaign, Vikrant Khanna, CMO, HomeShop18 said, “We are delighted with the response that we have received from HomeShop18’s ‘Shopping Makes Me Happy’ campaign. The blend of traditional and digital media, ensured reaching out to each of our customer segments. The TVC, assured mass reach and digital engagement guaranteed content for all. Using the loveable and clutter breaking cats across digital through a specialized micro site, WhatsApp, memes and engaging contests has ensured success in the form of business impact and buzz for our brand.”

     

  • The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore.

    Madison Media wins HomeShop18 Media AOR

    By  A Correspondent

     

    Madison Media Group has been appointed as the media Agency on Record for leading shopping channel  Homeshop18. The account will be handled by Platinum Media in Delhi. The account was previously handled by Mindshare and the estimated media spend is in the range of Rs 30 crore.

     

    Vikrant Khanna

    Commenting on this, Vikrant Khanna, Chief Marketing Officer, HomeShop18 said, “Homeshop18 is proud to be associated with Madison, which is the leading media planning agency in the country. I am confident they will be a strong partner in our journey to become India’s leading virtual commerce player. Having worked with Madison in the past I know that Madison is best equipped to help us  reach our intended audience in the most economical and integrated way.”

     

    Says Basabdatta Chowdhuri, CEO, Platinum Media, “We are delighted with this new win and are confident that we can add strategic value in building the HomeShop18 brand in the country.”

     

    According to a communique, Madison Media has been on an account winning spree, having recently won a host of new businesses including Raymond Apparel, Piramal Healthcare, Epic Channel, McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

     

  • Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances

    HomeShop18 appoints Vikrant Khanna as CMO

    By A Correspondent

     

    Vikrant Khanna

    HomeShop18, the ecommerce and homeshopping TV channel network of the Network18 group, has announced the appointment of Vikrant Khanna as Chief Marketing Officer for its TV, Web and Mobile business. In his new assignment with HomeShop18, Mr Khanna will lead a 360-degree role which includes marketing and communication, CRM, B2B Sales and Alliances.

     

    Mr Khanna has a 19 years’ experience in marketing and business roles across FMCG, Telecom, IT and Paints. He has worked with brands like Airtel, Dabur India, General Mills and ICI Paints. At Airtel he was the VP Consumer Engagement and Digital, where he was involved with award winning campaigns such as the “Har Friend Zaroori” across integrated platforms and also India’s first Grand Prix – 2011 Formula 1 sponsorship.

     

    On the appointment, Sundeep Malhotra, Founder and CEO, HomeShop18 said: “We are glad to have Vikrant head our marketing team. He brings years of rich experience in Business & Marketing roles across various industries. Vikrant will work towards building stronger consumer orientation across various touch points, shape a solid consumer franchise and take HomeShop18 brand to newer heights.”

     

  • A month-long promotional offer with five cars, gold coins, cellphones etc are on offer

    HomeShop18 celebrates 5th anniversary

    By A Correspondent

     

    HomeShop18, the 24-hour home shopping channel from the Network18 group, is celebrating five years of existence. Started in 2008, HomeShop18 boasts of reaching out to more than 17 million households across the country.

     

    Commenting on the, Sundeep Malhotra, Founder and CEO, HomeShop18, said “HomeShop18 was started as a mere concept with a belief that electronic shopping will offer a transformational experience and enrich the lives of millions of consumers in India. In these five years, we have been able to successfully establish the virtual retail industry and HomeShop18 is perceived as the largest and most trusted shopping provider in the country.”

     

    To mark its fifth anniversary, HomeShop18 has announced a promotional offer titled ‘Shopping Shaan Se’. Starting April 5 through May 5, 2013, there will be five daily prizes which will include a gold coin, a mobilephone, a watch, a hand blender and a gift voucher worth Rs 1000. In addition, there’s one Honda City and  four Maruti Altos cars to be won in this month-long celebration.

  • WATConsult has released a report on the social health of e-commerce brands in India

    E-commerce brands Myntra, HomeShop18 and Ebay top in overall social engagement with consumers.

    By A Correspondent

     

    Social media agency WATConsult has released a report on the social health of e-commerce brands in India at the 3rd WATSummit. The report extensively tracks the social media sentiments of eight leading e-commerce brands, Flipkart.com, Inkfruit.com, HomeShop18.com, Jabong.com, Myntra.com, Snapdeal.com, Yebhi.com and Ebay.in.

     

    Based on the multiple scoring parameters of the analysis, Myntra.com, HomeShop18.com and Ebay.in come forward as the scorers among the top 8 e-commerce players in the industry. The report analyses the social media and online trends of the e-commerce portals on parameters like Social Reach, Engagement, Growth, Response Time, Content Type and Audience Quality. The report also analyses the share of voice, brand sentiment, online reputation, source and keywords for each player in the online space.

     

     

    Snapdeal.com, Homeshop18.com and Myntra.com are e-commerce players with faster growing base on Facebook and Twitter. However Ebay India boasts of the highest engagement on Facebook and Twitter followed by Homeshop18.com and Myntra.com.

     

    Homeshop18.com tops the chart as e-commerce player with the highest YouTube growth but Yehbi.com has the highest YouTube engagement.

     

    The top three players with high overall social media engagement are Myntra.com, Ebay India and Yebhi.com.

     

    Homeshop18.com is the brand with the fastest response time on Facebook and Twitter. The top 3 players with high overall response time are Homeshop18.com followed by Myntra.com and Flipkart.com.

     

    From an overall e-commerce industry perspective negative sentiment stands at a 48 percent as against the positive sentiment of 13 percent. The rest of the conversations of 38 percent were found neutral. Jabong.com has managed to sustain the top position for neutral and positive sentiment while Flipkart.com on the other hand has the highest neutral conversations of 64 percent to its credit.

     

    While comparing the social image of brands on Facebook, Myntra.com is a brand with least negative and maximum positive conversations.

     

    Only 16 percent of the products ordered from an ecommerce player were received on time. Delay in delivery still is a big concern for all players in this industry.

     

    The report also gives a closer look at the posting activity on leading platforms like Facebook and Twitter. While Tuesdays and Thursdays are the most active days on Facebook, Mondays and Fridays dominated twitter with the maximum tweets. Surprisingly, social media activity on weekends on both platforms reduced as compared the activity on weekends.

     

     

    In terms of engagement, the top three brands on both Facebook and Twitter are Ebay India, Homeshp18.com and Myntra.com.

     

     

    Commenting on the analysis, Rajiv Dingra, Founder & CEO, WATConsult said, “Crores of rupees are spent regularly by e-commerce brands to acquire new customers, but who are the champions who have managed to engage with their consumers consistently and coherently? Our report highlights the activities carried out by these eight leading ecommerce players on various online platforms and seeks to identify trends related to the digital marketing of these brands.”

     

  • The website launches 7-Day Shopping Extravaganza to celebrate the 'Republic week offer' with huge discounts and gift offers

    HomeShop18 commemorates 63rd Republic Day Celebrations

    By A Correspondent

     

    HomeShop18 has launched a special 7-Day shopping extravaganza from January 24. It is an effort to celebrate Republic Day with the customers of HomeShop18. On offer are huge discounts and gifts to the brand loyal customers. It is an initiative to add excitement over the 63rd Republic Day celebrations. The promotions also ran on HomeShop18, the shopping channel, from January 24 to 26.

     

    HomesShop18 also offers ‘26 deals’ on multiple categories like apparels, appliances, cameras, computers, electronics, health, beauty, jewellery, mobiles and toys during the Republic Day week on all purchases made from the official website,  www.homeshop18.com.

     

    Shopaholics will benefit from heavy discounts, ranging from 69 per cent off on traditional clothing and 72 per cent off on jewellery and watches along with an 81 per cent off on health & beauty products.

     

    HomeShop18 has always endeavoured to offer customers world-class products and provide benefits that enable them to make the best use of on going offers. All these initiatives enable customers to shop at leisure from home during Republic Day.

     

    The Republic Day 2012 shopping extravaganza will offer an array of products including home appliances, jewellery, home decor, kitchen appliances, mobiles, digital cameras, laptops, apparel, furniture, gift items, bags and many more from world’s well known brands. The brand stores something valuable for everyone who shops from HomeShop18.

     

    In addition to the above offers, HomeShop18 is holding a Facebook Contest from January 25 to 27, where participants will get a chance to win three products from any category. Participants will have to answer two questions, one on Freedom and the other, a clue-based question. The customer has to search the answer (which will be a product from www.homeshop18.com). There will be a lucky draw of all the correct answers and winners get a chance to bag surprise gifts.

     

    HomeShop18 is Network18 group’s online and television retail marketing and distribution venture. It isIndia’s fastest growing e-commerce website. Adding a new customer every 6 seconds, HomeShop18’s robust distribution set-up helps it reach out to over 3000 locations in the country.