HomeLane, the interior solutions brand, has embarked on a creative journey with Talented to unveil a two-part ad series (together with UBIK Films and directed by Surjo Deb) that it hopes will “redefined traditional home decor advertising by taking a commonplace metaphor very literally”.
Said Aarushi Periwal, Creative and Founding Member at Talented: “The films are nothing but an unvarnished glimpse into a homeowner’s worst nightmare. They are completely familiar, and yet entirely foreign. They depict reality not as it is but as it appears in the minds of these homeowners. Hence, to make them feel painfully relatable, showing both the pretty and pretty ugly sides of home interiors became tantamount. The only guardrail was to make this campaign memorable. ‘Sar khana’ and ‘Topi Pehnana’ is the start of a creative device that we hope the brand can own,”