MxMIndia

Tag: home decor

  • 'A Whole New World', which began Jan 18 on NDTV Good Times, guides viewers on tackling changes in their lives and and making their homes more suited to their needs

    NDTV Good Times tackles life changes

    By A Correspondent

     

    Lifestyle channel NDTV Good Times has ventured into the home and decor space with a new home improvement show called A Whole New World.

     

    The show is based on the fact that everyone faces a life-changing situation at some point in time – the birth of a child, moving in of parents, moving out of a sibling after marriage. The 13-episode A Whole New World guides viewers in tackling these changes and making their home more suited to their needs.

     

    Hosted by Juhi Pande, the show features experts in the fields of architecture, interior design and home technology, and focuses on transforming one room of the house for the participant to best suit their needs.

     

    Shibani Sharma Khanna, Channel Director, NDTV Good Times and Creative Head, NDTV Lifestyle said, “Home decor as a segment has a lot of untapped potential, and being the pioneer in lifestyle programming it made perfect sense to explore this for our Indian audiences, worldwide. The show aims to open one’s world to myriad ideas with the assistance of the industry’s best designers and architects. The concept of the series is to help viewers welcome new and exciting changes in their lives with a smile. The show takes care of every little aspect that goes into setting up that special space in your home perfectly and promises to help you discover a whole new world.”

     

  • To position @home as a premium home decor brand and increase its brand recall, the social media agency engaged consumers on Twitter

    WATConsult uses Twitter to make home decor trendy

    By A Correspondent

     

    Social media consulting agency WATConsult recently carried out an extensive Twitter campaign for the brand @home, with the objective of presenting it as a premium styling home decor brand. The campaign, targeted primarily at women, lasted for three hours within which the agency was able to make the hashtag #IWantToStyleMyHomeWith trend in Mumbai at No. 1. This was followed by top India rankings as well.

     

    Through this campaign, the agency wanted to converse with potential customers and help them with the styling of their home. Hashtagging is a common method used to trend a particular topic in the Twitter space. With the help of the hashtag #IWantToStyleMyHomeWith, the agency wanted to trend both the tag as well as the brand as a whole.

     

    The campaign started with the agency posting sample tweets using the brand’s Twitter handle @athomestore, encouraging followers to participate in trending the mentioned hashtag. As the number of responses increased, tweeple were asked to share their styling tips. Soon, the influencers were also seen using the hashtag and mentioning the brand.

     

    Commenting on the success of the campaign, Nipun Kapur, COO, WATConsult said, “The exposure received by the brand was overwhelming. The campaign was aimed at propelling the customers to give ideas on styling their homes. This allowed us to interact with them and give them our own insights. We replied to most of the customers with ways in which they could improve on their home decor. We shared styling tips with them, praised them on a good idea and retweeted the best tweets. Retweets indicate that we appreciate their response and helps build customer loyalty.”

     

  • The website launches 7-Day Shopping Extravaganza to celebrate the 'Republic week offer' with huge discounts and gift offers

    HomeShop18 commemorates 63rd Republic Day Celebrations

    By A Correspondent

     

    HomeShop18 has launched a special 7-Day shopping extravaganza from January 24. It is an effort to celebrate Republic Day with the customers of HomeShop18. On offer are huge discounts and gifts to the brand loyal customers. It is an initiative to add excitement over the 63rd Republic Day celebrations. The promotions also ran on HomeShop18, the shopping channel, from January 24 to 26.

     

    HomesShop18 also offers ‘26 deals’ on multiple categories like apparels, appliances, cameras, computers, electronics, health, beauty, jewellery, mobiles and toys during the Republic Day week on all purchases made from the official website,  www.homeshop18.com.

     

    Shopaholics will benefit from heavy discounts, ranging from 69 per cent off on traditional clothing and 72 per cent off on jewellery and watches along with an 81 per cent off on health & beauty products.

     

    HomeShop18 has always endeavoured to offer customers world-class products and provide benefits that enable them to make the best use of on going offers. All these initiatives enable customers to shop at leisure from home during Republic Day.

     

    The Republic Day 2012 shopping extravaganza will offer an array of products including home appliances, jewellery, home decor, kitchen appliances, mobiles, digital cameras, laptops, apparel, furniture, gift items, bags and many more from world’s well known brands. The brand stores something valuable for everyone who shops from HomeShop18.

     

    In addition to the above offers, HomeShop18 is holding a Facebook Contest from January 25 to 27, where participants will get a chance to win three products from any category. Participants will have to answer two questions, one on Freedom and the other, a clue-based question. The customer has to search the answer (which will be a product from www.homeshop18.com). There will be a lucky draw of all the correct answers and winners get a chance to bag surprise gifts.

     

    HomeShop18 is Network18 group’s online and television retail marketing and distribution venture. It isIndia’s fastest growing e-commerce website. Adding a new customer every 6 seconds, HomeShop18’s robust distribution set-up helps it reach out to over 3000 locations in the country.