MxMIndia

Tag: Home Credit India

  • To have sustained brand connect with home credit consumers

    Home Credit India releases second brand campaign

    By Our Staff

     

    Home Credit India (HCIN), a local arm of the global consumer finance provider, unveiled its second brand campaign – Khushiyon Mein Der Kaisi – on lines of its new brand thought ‘Zindagi Hit’. This campaign is an effort to have sustained brand connect with Home Credit consumers and potential loans seekers. The AV showcases Home Credit as an enabler, trusted by 1.5Cr+ customers with the support and special relation enjoyed with over 50,000 retail partner network pan-India, towards fulfilling consumer aspirations and helping them to extract more from life – now leading to more celebrations.

     

  • Appoints Ashish Tiwari as CMO

    Home Credit India strengthens leadership board

    By Our Staff

     

    With the continued focus on omnichannel marketing led by a digital-first approach, Home Credit India, a local arm of the international consumer finance provider, has appointed Ashish Tiwari as its Chief Marketing Officer (CMO).

     

    Tiwari’s previous role was as Chief Marketing and Digital officer with the Indian arm of Italian Insurance giant Generali, where he was leading the brand, engagement, PR and digital for the company.

     

    Said Ondrej Kubik, Chief Executive Officer, Home Credit India: “We are delighted to have a dynamic leader like Ashish joining Home Credit India. With business objectives and consumer marketing being redrawn, Ashish, having successfully led digital transformation projects, with rich marketing & diverse industries experience, makes him the right choice for fulfilling Home Credit India’s new approach. I welcome him again and with him onboard, I am sure we will be able to redefine Home Credit brand connect with consumers in the endeavour to fulfill aspirations.”

     

  • The business was won after a multi-agency pitch

    Indigo Consulting appointed digital marketing partner for Home Credit India

    By A Correspondent

     

    Indigo Consulting has won the digital marketing mandate of Home Credit India, a local arm of the international consumer finance provider with operations spanning over Europe and Asia. Indigo Consulting’s Gurugram office will handle the digital marketing duties for the Home Credit brand in India.

     

    Speaking on the occasion, Marko Carevic, Chief Marketing and Customer Experience Officer, Home Credit India said: “Home Credit India offers consumer lending solutions that serve the unique needs of people with little or no credit history. It is our constant endeavor to enable customers realise their dreams and aspirations. Social platforms will enable us to give the enriching brand experience while fulfilling their dreams. Indigo Consulting comes on board as a digital marketing partner to connect with our customers innovatively and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience.”

     

    Rajesh Ghatge

    Added Rajesh Ghatge, CEO, Indigo Consulting said: “Home Credit India provides innovative financial services with a focus on mass-retail lending and has a very sharp focus on the credit market. Its products are tailored to resonate with customers’ specific needs, making it highly successful globally. The task is to replicate its success throughout India and we’re privileged to be awarded this mandate. We look forward to leveraging our vast experience in the BFSI segment to further drive Homes Credit’s seamless service and strengthen customer experience with the brand.”