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Tag: HolidayIQ

  • HolidayIQ is the first holiday planning website and app in India powered entirely by reviews, content and advice generated by fellow travellers

    HolidayIQ unveils brand campaign with ‘Holiday Better’

    By A Correspondent

     

    Travel community and holiday recommendation engine, HolidayIQ unveiled their first brand campaign ‘Holiday Better’. Conceptualized by Happy, the TVC is a first for the brand as well as for the category.

     

    Often mistaken for an online travel agent or a meta-search engine, HolidayIQ needed a campaign to build awareness around the category.

     

    Diptakirti Chaudhuri

    Defining how Holiday IQ differs, Diptakirti Chaudhuri, CMO at HolidayIQ said, “Travel is increasingly becoming a social and community driven activity. Information and experiences travellers share as reviews serve as holiday inspiration and a resource for tips to a very large audience. At HolidayIQ, we are already India’s largest travel community and we are on our way to building India’s most engaged travel community.”

     

    The campaign is designed to educate the Indian traveller about the advantages of planning trips using reviews and experiences of fellow travellers. The all-inclusive 360 campaign kicks off with a TVC; supported by print, outdoor and digital rolling out soon after.

     

    Kartik Iyer, Co-founder and Chief Executive Officer, Happy Creative Services, says, “Discovery is the most exciting part of any leisure travel. More so on a holiday, every one is in the mood to try something new. And authentic. But let’s face it we are all pressed for time to actually to explore grounds up. Yet nobody wants to lose out on the good stuff. HolidayIQ delivers exactly on just that. Taking you to the point where you are sure you are going to like what you are going to experience. It’s like reading a map before the treasure hunt. With this campaign we have tried to bring alive that moment of discovery. The best part is, it’s about real experiences from real people.”

     

    HolidayIQ is the first holiday planning website and app in India powered entirely by reviews, content and advice generated by fellow travellers.

     

  • Havas adds clients quikr to its Bengaluru kitty with HolidayIQ

    Havas Media wins integrated mandate of HolidayIQ

    By A Correspondent

     

    Havas Media Group India has won the Integrated media mandate of HolidayIQ.com, a travel community and holiday’s recommendation engine,in a multi-agency pitch. The duties will include traditional, digital and mobile solutions. The estimated size of the business is upwards of Rs 30 crores, as per a Havas Media communiqué.

     

    Speaking on the association, Hari Nair, Founder CEO, HolidayIQ said, “We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business which was in sync with ourobjectives. Young, professional and passionate we look forward to working with this Havas Media team.”

     

    “The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate,” said Diptakirti Chaudhuri, CMO, HolidayIQ.com.

     

    Anita Nayyar

    Commenting on the win Anita Nayyar, CEO, Havas Media Group-India and South Asiasaid, “It is a great win for us.  Bengaluru is an important market for us and we are seriously investing time and talent in expanding our operations here.” Added Mohit Joshi, Managing Director, Havas Media Group-India, “We are glad that our focused efforts and strategy towards acquiring the integrated media mandatesof new age businesses is paying off.”

     

    The win comes on the back of Havas winning the integrated media business of BlueStone.com.

     

    Both these businesses will be handled out of the Havas Media Bengaluru office in addition to the duties of Quikr, which is its lead account in the market.

     

  • Over 1000+ curated activity-based travel packages listed, across all regions of India

    HolidayIQ.com launches mobile-only holidays marketplace

    By A Correspondent

     

    HolidayIQ has launched the mobile-only vacations marketplace ‘Holidays’, dedicated to activity based leisure travel. The marketplace , incorporated within the HolidayIQ android mobile app, showcases 1000 plus activity based packages and allows travellers to customize their holiday using various filters including: budget, duration, vacation type and activity. The app also provides comprehensive itinerary details within each listed holiday package. The feature has various options ranging from day-activities of just 1 hour to offbeat, all-inclusive holiday packages of up to 15 days, with prices from Rs. 100 to Rs. 1.6 lakhs.

     

    Hari Nair, Founder & CEO, HolidayIQ, said, “There are two major shifts in the way Indians plan holidays today. Over 70 per cent of holidays planned on HolidayIQ are through mobile devices. Secondly, we are moving from destination-led holidays to experience-led ones.  And so, we have aggregated the first ever mobile-only activity-led vacations marketplace. We have associated with some of the best players in the industry including Giftxoxo, Tushky, Exploita & Padharo to provide a vast range of experiential holidays for Indian travellers. People can also review all these holidays individually on the app helping other travellers plan better.”

     

    These vacations include over 1000 activities ranging from cycling to hiking, zorbing to river rafting, Bollywood inspired walks to culinary trails. They can suit varied budgets starting with holidays such as ‘6-hour Vineyard trail at Grover Zampa Vineyards in Nasik for Rs. 400’ to a ‘9-day holiday in the Andamans including swimming with elephants at Rs.1.6 lakh.’