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Tag: Hogarth India

  • The launch was planned with Mindshare and WPP's agenda on "marrying creativity and tech"

    Mindshare conceptualises Volvoverse launch

    By Our Staff

     

    Mindshare India has conceptualised and enabled a electric vehicle (EV) launch in the Metaverse, for Volvo Cars called Volvoverse. This is the first-of-its-kind collaboration on Metaverse across WPP India agencies. Mindshare collaborated with other WPP agencies including Hogarth, Yonder, Grey, and Genesis BCW to deliver Volvoverse.

     

    Said Amin Lakhani, CEO – Mindshare South Asia: “We at Mindshare strive to provide our clients with tech-enabled, creative branding solutions. The concept behind launching the XC40 Recharge in the Metaverse was to launch the EV in a sustainable ecosystem following the vision of Volvo. The Metaverse is evolving the Internet by bringing people closer. Using virtual worlds, we are looking to reach out to maximum audiences. We are excited to do the first-ever EV launch in the Metaverse with a campaign that appeals to our audience in an exciting new environment which is the first of its kind.”

     

    Added Jyoti Malhotra, MD – Volvo Car India: “Volvo has always been on the forefront of innovation and technology and we as a company are also globally known for our commitment to sustainability. The launch of the XC40 Recharge on the metaverse platform is a pioneering moment leveraging digital technology in the marketing sphere. The metaverse launch also contributes to our sustainability mission as it leaves a negligible carbon footprint as compared to conventional launches.”

     

    Said Gopikaa Davar, CEO – Hogarth India: “Hogarth is committed to reach Net Zero by 2030, and we are excited to partner with Mindshare & Volvo on a project, which brings together both our focus areas of sustainable production and the metaverse. Launching an electric vehicle in the virtual world is only befitting as a conscious alternative to a physical event where an average conference attendee would have produced around 170kgs of CO2 emission in a one-day event.* This is a great example where weall are reducing and mitigating the environmental impact by using virtual studios and green screen shoots as a driving force, removing the need for location shoots and events (reduces carbon footprint) and maximising the utilisation of the content we capture.”

     

  • The agency begins its India innings by acquiring Prodigi, a WPP digital company in partnership with Smile

    WPP acquires jv Prodigi, launches marketing implementation agency Hogarth in India

    By A Correspondent

     

    WPP-owned world’s largest market implementation agency Hogarth Worldwide has announced the launch of its operations in India. The agency begins its India innings by acquiring Prodigi, a WPP and Smile group jv. Headquartered in London, the agency is globally headed by Barry Jones, Founder and Chairman and the India operations will be lead by Gopikaa Davar, the present CEO of Prodigi India. Through this expansion, the agency is looking to expand the India team from 80 people to a count of 300 by 2017.  The Smile group is founded by Harish Bahl who also has interests in many digital ventures including the SVG Group.

     

    Hogarth’s advertising production technology infrastructure presents huge opportunities for Indian brand marketers to gain swifter access to the agency’s unique offerings spanning advertising production across all media, propriety technology solutions, transcreation and language services, in addition to the digital marketing capabilities of Prodigi. Furthermore, benefiting from an efficient and consistently production cycle – at a fraction of the historic cost, while enhancing quality.

     

    With 22 recognised languages in India, brands are increasingly recognizing the need for synchronicity of marketing campaigns covering the entire gamut of advertising and communications making it relevant across markets – and the entry of Hogarth in India aptly addresses the demand of the growing domestic market.

     

    Commenting on the India launch, Barry Jones, Chairman of Hogarth Worldwide, says, “Hogarth has grown from 14 people to 3000 in eight years through the introduction of new ways of working and technologies. We will be using proven disruptive methodologies and proprietary technology to bring more efficiencies to the Indian advertisement market. I am delighted that Hogarth now has such a powerful production capability in the market, able to help not only Indian Companies access global markets but for our multinational clients to truly connect with Indian consumers. I very much looking forward to working with Gopikaa and her teamof already 80 in Delhi.”

     

    Sharing the same sentiment, Gopikaa Davar, CEO, Hogarth India, states “We are thrilled to be a part of the world’s largest marketing implementation agency, as their technology led integrated solutions address the needs of large scale advertisers in India across all advertising and communications channels.”

     

    Delivering services across 120 markets, the agency currently operates out of 25 offices across continents. Headquartered in London, Hogarth was founded in 2008 in an attic room in London, growing from a 14 start-up team (then) to becoming a home for over 3,000 people across countries. The agency has its offices in New York, Paris, Shanghai, Hong Kong, Singapore, Paris, Dusseldorf, Hamburg, Johannesburg, Mexico City and Jakarta, amongst others.

     

    Hogarth’s clientele includes many of the world’s leading multinationals, including Unilever, Johnson & Johnson, Nestlé, Procter & Gamble, Rolex, GSK, Vodafone and Coca-Cola.