MxMIndia

Tag: HMD Global

  • The goal of the campaign was to reach potential customers digitally to influence them to visit a Nokia phones retail store

    Xaxis & Wavemaker collaborate to influence store visits

    By A Correspondent

     

    Xaxis, GroupM’s programmatic arm has announced the results of a national campaign for Nokia smartphones with Wavemaker South Asia. The goal of the campaign was to reach potential customers digitally to influence them to visit a Nokia phones retail store.

     

    Said Ruchira Jaitly, Head of Marketing – India, HMD Global: “Xaxis and Wavemaker have delivered outstanding results that enable us to see the impact of digital ad targeting on real world actions. This campaign highlights the important connection between digital ads delivered to the right people at the right time and its impact on offline behaviour. We look forward to applying these insights to future campaigns.”

     

    Added Bharat Khatri, Country Lead, Xaxis India: “The campaign proves the growing importance of an insight-driven approach in today’s marketplace. With Xaxis Places and our technology partners, we were able to demonstrate the positive influence that digital targeting can have on driving awareness, offline behaviour and overall value for the brand.”

     

    And this is what Ajay Gupte, CEO, Wavemaker South Asia said: “There are many developments in digital that are changing the models of advertising in India, and our client HMD Global, the home of Nokia phones, has been at the forefront of bringing fresh strategies to market,” “Our partnership with Xaxis underscores the power of mobile data and other digital insights and its impact on customers in the real world.”

     

     

  • Agency to manage Online Reputation and Digital Listening for brand…

    WatConsult adds HMD Global to its client roster

    By A Correspondent

     

    WatConsult, the Dentsu Aegis Network (DAN) digital agency, has won the Online Reputation Management (ORM) and Digital Listening duties for HMD Global, the home of Nokia Phones. The agency bagged the account following a multi-agency pitch and will now handle the brand from its Mumbai office.

     

    Ruchira Jaitly

    Said Ruchira Jaitly, Chief Marketing Officer – India, HMD Global: “I am excited to have WatConsult on board on this journey. Nokia phones are one of the most trusted and revered consumer tech portfolios in India and I cannot emphasise enough the need for us to continue building this trust into every aspect of our digital marketing efforts as we grow. We hold WatConsult to our highest expectations and know they will help us to maintain and build our credentials with our consumers and fans, bringing top skills and latest tech to the table.”

     

    Heeru Dingra

    Speaking on the win, Heeru Dingra, CEO, WatConsult added: “It is our pleasure to have partnered with HMD Global for Nokia Phones, one of the most renowned brands in the mobile segment. This boosts our ORM vertical’s brand bouquet along with our capabilities in technology as we bring in more Artificial Intelligence (AI) into the listening business. With digital and social listening emerging as essential tools for brands, we look forward to assisting them in their digital voyage with the best of our solutions and strategy.”

     

     

  • It stays true to its global brand philosophy of #UniteFor, and rises to the occasion, telling a very touching story

    Nokia unveils its Diwali campaign #Unitefor #love

    By A Correspondent

     

    Nokia mobile is rolling out its first big cross-platform campaign ahead of the festive season.

     

    Speaking about the campaign, Jyotsna Makkar, Head of Marketing, HMD Global (India) said: “As the pioneers of mobile telephony, Nokia has been instrumental not just in bringing innovative devices to people, but also in helping them forge deep connections. The reason the love and trust for this brand has endured, is because Nokia has always been a people’s brand – it’s deeply ingrained into our DNA. We thought it was important that a brand that showed all of us the way to connect, could also remind us that technology has the power to both unite as well as make people feel disconnected – this is a universal insight in our cultural context today”

     

    Added Narayan Devanathan, Group Executive & Strategy Officer, Dentsu Brand Agencies (India): “People don’t like brands to ‘enable’ them anymore. They like brands to demonstrate that they understand them. What this campaign idea does best is to bridge millennials’ purposive lives with Nokia mobile’s campaign promise of uniting with their loved ones, using Diwali as the shining, happy India context.”

     

    Added Titus Upputuru, NCD of Dentsu One, who helmed the campaign:“It is a fact that we are all occupied with our phones today, almost all of our waking lives. More so the youth we are attempting to engage with. We had fun creating the film and the whole gamut of ideas that explode the idea of gifting oneself. We hope ‘Main ke siwai tujhe main kya doon’ provokes people to think and unite for love.”