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Tag: HiveMinds

  • Will be responsible for organisation's overall operations

    HiveMinds welcomes Pradeep Saluja as COO

    HiveMinds, the digital marketing arm of the Madison Group, has appointed Pradeep Saluja as Chief Operating Officer (COO). As the COO, he will oversee the P&L and growth of the business and be responsible for the organisation’s overall operations.

    Said Jyothirmayee JT, CEO and Founder of HiveMinds “We are delighted to welcome Pradeep to HiveMinds. His extensive experience and proven leadership, especially in digital transformation and operations, align perfectly with our vision for the future as we expand and evolve in the digital marketing landscape. His appointment marks a significant milestone in our journey, and I eagerly anticipate the innovative solutions and lasting partnerships that will undoubtedly flourish under his leadership.”

    Added Saluja: “HiveMinds has established itself as a leading player in the Digital Marketing space. The leadership’s unwavering focus on delivering value to clients and fostering an employee-centric culture echoed well with my values. I am excited to join HiveMinds and look forward to working closely with our highly energetic and capable teams to deliver sustainable growth and impact to our clients.”

  • To drive digital growth and strategy

    HiveMinds hires Aayush Arora as VP in Delhi

    By Our Staff

     

    Aayush Arora
    Aayush Arora

    Hiveminds Innovative Market Solutions, a unit of Madison World, has hired Aayush Arora as Vice President – Client Success, at Gurugram.

     

    Said Jyothirmayee JT, Founder & CEO of HiveMinds: “We’ve been fortunate to add many large clients from Delhi/NCR in our portfolio over the last 1 year. Aayush’s deep digital understanding along with his experience in managing clients over the years, will help us in delighting our clients with innovation and account success.”

     

    Added Sam Balsara, Chairman and Managing Director, Madison World: “Delhi remains a key focus region for us. We’re reinstating our commitment to our clients by adding senior talent to drive digital growth and strategy. Following the recent return of Shobhit Gaur to Madison Digital in Delhi NCR, we are now adding Aayush to HiveMinds Delhi NCR to further strengthen our team capabilities in the region to exceed the demanding expectations of our growing client list.”

     

  • To handle digital performance targets

    Flipkart Health+ digital mandate won by HiveMinds

    By Our Staff

     

    HiveMinds, a the Bengaluru-based digital marketing arm of Madison World, has won the digital mandate for Flipkart Health+. The account was won after a multi-agency pitch involving several rounds of presentations. Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm.

     

    As per the new mandate, HiveMinds will be responsible for the digital performance targets using all the available digital platforms and publisher networks.

     

    Said Arvind Charanyan V, Chief Business Officer, Flipkart Health+: “Post Covid, there has been an increase in demand for healthcare and wellness products across the country, which is currently underserved especially in the remote areas. We want to leverage technology in a way that strengthens the healthcare ecosystem and enables it to serve customers better by making accessibility to healthcare simpler even for those residing in distant areas of the country and contributing towards a healthier India. Digital as a medium has the reach with the customers and we’ve carefully selected HiveMinds for the experience and expertise they bring to the table.”

     

    Added Deepti Bhadauria, Chief Strategy Officer, of HiveMinds: “We’re proud to be associating with Flipkart Health+ by winning this highly contested mandate. I am sure that with our experience with the digital healthcare ecosystem, we will be able to take the Flipkart Health+ message across the country.”

     

  • To create safe space to invest

    HiveMinds wins digital marketing mandate for Kuvera

    By Our Staff

     

    HiveMinds Innovative Market Solutions, the digital marketing specialist of Madison World ,has won the digital marketing mandate for Kuvera, an investment platform.

     

    Said Gaurav Rastogi, Founder and CEO, Kuvera: “At Kuvera we are creating a safe space to invest for every Indian. We believe that HiveMinds’ category understanding and strategy can really drive the next phase of our growth.”

     

    Added Jyothirmayee JT, Founder & CEO of HiveMinds, “Digital investment platforms are driving a sea change in the way Indians invest. Kuvera is riding this wave through product innovation, an agile platform and customer onboarding at scale. We’re happy to be associated with the team and look forward to creating new benchmarks in growth together.”

     

  • To drive momentum further via tech-led gold monetization (GoMon)

    HiveMinds bags digital marketing mandate for Rupeek

    By Our Staff

     

    HiveMinds, a Bengaluru-based online marketing strategy and services firm, and a unit of Madison World, a digital agency, has won the digital marketing mandate for Rupeek, gold finance company, following a multi-agency pitch.

     

    Said a spokesperson of Rupeek: “Rupeek is the first brand that has digitized the entire process of obtaining secured credit against gold holdings, allowing users to get instant credit from the comfort of their homes. As we continue to grow and unlock gold backed credit for a billion Indians, digital marketing will play an important role in driving this momentum further via tech-led gold monetization (GoMon) in over 120 cities across the country. We are happy to partner with HiveMinds in this digital led growth.”

     

    Added Deepti Bhadauria, Chief Strategy Officer, HiveMinds: “Gold asset loan is a $2 Trillion opportunity in India. There is a massive consumer segment looking for access to cheap capital and monetization of gold assets that can be unlocked using digital marketing effectively. I am happy that we will be partnering Rupeek, in scaling and building India’s largest digital asset-backed fin-tech platform.”

     

  • To manage paid marketing portfolio

    HiveMinds wins digital mandate for Max Life Insurance

    By Our Staff

     

    Hiveminds Innovative Market solutions, the digital specialist arm of Madison World, won the digital mandate to manage Max Life Insurance’s paid marketing portfolio. As per the agreement, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, Taboola, Outbrain amongst others. This will in turn enable new customer acquisition for Max Life Insurance.

     

    Said Aditya Satpute, Corporate Vice President – Ecommerce & Digital Marketing, Max Life: “Today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. We are pleased to partner with HiveMinds in the next phase of our digital growth, where they will manage the entire paid marketing portfolio for the e-commerce business.”

     

    Commenting on the win, Jyothrimayee J T, Founder & CEO, HiveMinds added: “We are proud of winning this highly contested mandate. There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success.”

     

  • Appoints Mohit Grover to lead business

    HiveMinds expands in Delhi-NCR

    By Our Staff

     

    Madison World’s Hiveminds Innovative Market Solutions has opened an office in Gurugram, announcing a formal expansion in Delhi-NCR. The company is headquartered in Bengaluru with a team of 200 people spread across Bengaluru, Mumbai and NCR. To head its north branch, Hiveminds has hired Mohit Grover.

     

    Said Jyothirmayee JT, Founder & CEO of HiveMinds: “As digital transformation takes focus for all businesses, I am delighted to bring in a leader with high ownership & entrepreneurial spirit as our Delhi branch head to ride this wave. With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients. We are hiring!”

     

    Added Sam Balsara, Chairman, Madison World: “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”

     

  • The account will be handled by team based in Bengaluru

    HiveMinds to continue as Domino’s digital agency

    By Our Staff

     

    Hiveminds Innovative Market Solutions, the digital agency of Madison World, has been retained by Domino’s (Jubilant Foodworks Pvt Ltd) as its digital marketing agency. The account will be handled by the HiveMinds team based in Bengaluru.

     

    Said Sandeep Anand, EVP & Chief Marketing Officer, Jubilant Foodworks: “We’re glad to be continuing our association with HiveMinds for digital marketing mandate for performance. They have done some great work towards scaling our online revenues and overall App user base in the last 2+ years. They are the right partners for enabling our next phase of aggressive digital growth.”

     

    Added Deepti Bhadauria, Chief Strategy Officer, HiveMinds: “Winning the Domino’s digital mandate again is a matter of great honor for us. At HiveMinds, we believe in keeping ahead of the digital innovation curve and consistently delivering high-scale targets for our clients. Working with the Domino’s team enables us to set new benchmarks in digital growth and to keep pushing our own boundaries to do some award-winning work. We look forward to setting new stellar records together in the future.”

     

  • To lead the change in cryptocurrency

    HiveMinds appointed digital agency for CoinSwitch Kuber

    By Our Staff

     

    Hiveminds Innovative Market Solutions, the digital specialist of Madison World, has been appointed by CoinSwitch Kuber, the cryptocurrency investment platform as its digital agency. The account will be handled by the HiveMinds team based out of Bengaluru.

     

    Said Ashish Singhal, Founder and CEO at CoinSwitch Kuber: “The demand for cryptocurrencies has been strong across the country, predominantly amongst upwardly mobile Indians. On the back of this demand, we too have grown 350x in the last 3 months. To support this growth and enhance our digital footprint, CoinSwitch Kuber is happy to have HiveMinds as its digital partner, who comes with a proven track record of driving customer acquisition through innovation in digital.”

     

    Added Jyothirmayee JT, Founder & CEO of HiveMinds: “We are delighted to partner with CoinSwitch and lead the change in crypto. In the last 11 years of our existence, we’ve partnered to etch the growth story of many promising start-ups that have now become unicorns and continue to bring pride to the Indian startup ecosystem. CoinSwitch Kuber is all set to change the way the digitally savvy Indians are learning to invest and trade in crypto currencies. We are confident that together we’ll scale to new heights in the coming months.”

     

  • Madison Media and Hiveminds, the digital specialist agency of Madison World

    Madison’s HiveMinds wins Domino’s digital biz

    By A Correspondent

     

    Madison Media and Hiveminds, the digital specialist agency of Madison World, have won the digital media mandate for Domino’s in a multi-agency pitch. The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns.

     

    Said Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Ltd: “We believe that HiveMinds’ innovative digital approach in the online marketing space will help Domino’s to address it’s current and long-term business goals. Their insightful understanding of present-day India’s digital landscape and efforts on delivering the best to clients are a great fit as we collectively aim to achieve scale and growth.”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Our relationship with Domino’s goes back 15 years and we are delighted that Domino’s has now entrusted us their Digital mandate. Digital will play a key role in their business growth and HiveMind’s team will work along with Madison Media team to provide a holistic solution to Domino’s.”

     

    Said Jyothirmayee JT, Founder & CEO, Hiveminds: “HiveMinds is arguably one of the strongest performance marketing agencies out of India. We are confident that we will be able to add a lot of value to Domino’s and contribute to their growth.”

     

     

  • Curefit is an FMCG-health & fitness solutions provider, founded by former Flipkart executives Mukesh Bansal and Ankit Nagori

    HiveMinds wins Google Premier Partner Awards 2018 for Search Innovation

    By A Correpondent

     

    Hiveminds, the search specialist digital agency of Madison World, has won the Search Innovation Award for their work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.

     

    Curefit is an FMCG-health and fitness solutions provider, founded by former Flipkart executives Mukesh Bansal and Ankit Nagori. For Curefit, HiveMinds has been able to deliver 6X improvement in conversions and helped acquire new users consistently.

     

    Said Jyothirmayee JT, Founder & CEO, Hiveminds: “HiveMinds is arguably one of the strongest performance marketing agencies out of India. Winning this award from Google in the core category of search innovation is very encouraging for us. What’s more special, is the award was for our work with another ambitious startup, growing multifold every month and are destined to be an industry leader like many of our clients whom we have engaged at an early stage”.