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Tag: Hitesh Ranot

  • Agency to handle the brand's digital creative and media duties, and also manage its social media presence

    Indigo iStrat wins digital duties of Bikanervala Foods

    By A Correspondent

     

    Indigo iStrat has been appointed as digital partner by Bikanervala Foods, the leading multi-cuisine Indian fast food restaurant and a manufacturer of sweets and snacks, for its two brands – Bikanervala, multi cuisine restaurant cum sweets outlet chain and for its packaged snacks brand Bikano. The agency won the digital mandate on the back of a multi-agency pitch. The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence.

     

    Manish Aggarwal

    Commenting about the development Manish Aggarwal, Director – Bikanervala Foods said, “Bikanervala and Bikano has been a household name for many years. We are loved for bringing together best quality, delicious flavours from different corners of India and serving it at competitive prices. As a brand, we understand and value our customers; so if they are online, why shouldn’t we be there too? The way ahead is to strengthen our presence on digital, making sure we are relevant to our customers where they are as they journey down their decision making path.”

     

     

    Hitesh Ranot

    Hitesh Ranot, Digital Marketing Manager, Bikanervala Foods, said, “Building brands Bikanervala & Bikano further means building effective strategies for better, sharper customer engagement. Customers are less responsive to the one-way marketing messages on digital channels today. Most companies uses old “frequency and reach” marketing to cover audience with extensive messaging as possible. This approach is losing power. We, with Indigo iStrat, want digital marketing to create an experience that will deliver value to customers. We are excited to partner with Indigo iStrat and build a two way marketing that will give us a competitive advantage.”

     

     

    Sonya Sahni

    Commenting on the account win, Sonya Sahni, Chief Strategy Officer, Indigo iStrat said, “We are excited to be partnering with one of India’s most loved food brands. I believe there are multiple opportunities to explore with Bikanervala. The idea is to create & build brand love through digital and drive saliency for the brand.”