MxMIndia

Tag: Hitesh Malhotra

  • It’s titled ‘Nazar Ghati, Durghatna Ghati'

    Lenskart campaign around IPL

    By A Correspondent

     

    Picking on the pulse of cricket lovers and enthusiasts, Lenskart.com has unveiled its new campaign ‘Nazar Ghati, Durghatna Ghati’.

     

    Commenting on the new TVC and product offering, Hitesh Malhotra, Chief Marketing Officer, Lenskart.com said: “We have always connected with our fans through Authentic, credible communication but keeping it light and fun. For our fans watching IPL, who we absolutely want to indulge themselves and enjoy the game in spite of the extended hours of Viewing, the campaign will serve us a quirky reminder to team up with Blu, that shall make for Safer, easy going viewing. The campaign has received an overwhelming response from our fans & patrons and our passion for Innovation in Vision stands vindicated.”

     

     

  • The cosmetics and wellness products e-tailer has attained much equity in just three-odd years of existence

    Starcom wins Nykaa’s media mandate

    By A Correspondent

     

    Starcom has won the media duties of Nykaa, the cosmetics and wellness products e-tailer, that has attained much equity in just three-odd years of existence. Said Rathi Gangappa, CEO, Starcom India: “This is a prestigious win for us. Through innovative ideas and fresh thinking and insights on the brand, we demonstrated strong media value and will help Nykaa exceed its core marketing KPIs. We look forward to partnering with Nykaa on their expansion plans and are committed to their growth and success.”

     

    Added Hitesh Malhotra, Chief Marketing Officer, Nykaa.com: “Starcom brings in a mature team that understands the periphery of beauty and the dynamicity of eCommerce – both of which are sacrosanct to Nykaa. In a fragmented landscape where the consumer’s attention is split across multiple devices, it is imperative that knowledge of omnichannel messaging is delivered through the sheer power of media, partnerships and innovation. Starcom’s valuable media inputs, experience and expertise will enhance our brand further; their hunger and startup culture of collaboration truly mirrors our own. We are confident that Starcom will help us unlock new consumer connections and will maximise returns on our media investments.”