MxMIndia

Tag: Hitesh Jain

  • As a part of the alliance, Reliance Games and GoPhygital will partner and develop AR and VR based apps

    Reliance Games announces alliance with GoPhygital

    By A Correspondent

     

    Reliance Games announced its foray into the fast-growing Augmented Reality and Virtual Reality space by announcing its alliance with GoPhygital, a Mumbai-based venture focused on creating immersive AR, VR and MR experiences.

     

    As a part of the alliance, Reliance Games and GoPhygital will partner and develop AR and VR based apps, games and experiences which will be based on original IP and licensed IP.

     

    Speaking about the association and their foray into AR and VR, Amit Khanduja, CEO of Reliance Entertainment – Digital said:“We are delivering a console experience to our mobile consumers and we will continue to push the boundaries for apps and games with AR and VR. As we continue to invest heavily in the new technology, we are at the threshold of a big revolution in how digital content will be consumed, and consumer experiences and behaviour will change, in the days to come. Currently our creative teams are working on analyzing the player data and designing levels and games to use from their real world to augment players virtual world.”

     

    On the association with Reliance Entertainment – Digital, Hitesh Jain, Founder and CEO of GoPhygital said:“We are proud to be associated with Reliance Entertainment – Digital, who over the years have redefined the rules of the game when it came to digital entertainment. We look forward to working closely with them in creating the next level of entertainment.”

     

     

  • Under the mandate, CreateID8 will build an effective and engaging brand communication strategy along with redesigning the brand identity for the entire Proburst product range

    CreateID8 wins creative mandate for Proburst

    By A Correspondent

     

    CreateID8, a strategic brand design agency and a division of WITS Interactive, has won the mandate for creating and executing a creative, communications design and execution strategy for Proburst. Under the mandate, CreateID8 will redesign the product packaging for the entire Proburst range of products and build an effective and engaging brand communication strategy to be in sync with Proburst’s marketing and distribution plans.

     

    Hitesh Jain

    Speaking on the win, Hitesh Jain, Founder & CEO – CreateID8 and Group CEO of the WITS Interactive Group of companies said: “The fitness enabling product space is a rapidly growing and fiercely competitive segment. Moreover, with Proburst as a product range being already out there in the market with an established brand identity, It was an interesting challenge for the CreateID8 team to create a positioning for the product range to break free from the clutter. We welcomed the opportunity and worked closely with the Proburst team to redesign their brand positioning to be in sync with their growth strategy.”

     

    Added Anubhav Goyal, MD –Famcare:“After talking to several agencies, we decided to go ahead with the CreateID8 team because of their structured and balanced approach to creating brand identity and strategies which are in sync with our business requirements. Our product range, though not a very mass market, FMCG product, caters to a very niche audience of people interested in making fitness an integral part of their life. Hence, for any agency who was going to work on this account, it was critical to understand the psyche and the DNA of the fitness enthusiast.

     

    Not only did the CreateID8 team invest time in understanding about our business, but also did a consumer insight study amongst our target audience to understand how they, the consumers, perceive the brand and what do they expect from a fitness enabling product. Using these insights, they have been successful in creating a strategy which is aligned with our business objectives. Very rarely do you see an agency with such a combination of creativity, innovation and data-backed solutions.”

     

  • Tirupati Group is a global provider in pharmaceuticals, nutraceuticals, sports nutrition and ayurvedic formulations

    Tirupati Group appoints CreateID8 for brand repositioning

    By A Correspondent

     

    CreateID8, a strategic brand design agency and a division of WITS Interactive, has bagged the creative strategy, communications design and execution mandate for Tirupati Group. Tirupati Group is a global provider in pharmaceuticals, nutraceuticals, sports nutrition and ayurvedic formulations based out of Himachal Pradesh.

     

    Under the mandate, CreateID8 will construct a brand communication strategy that will fuse Tirupati’s diverse portfolio, with a promise to make healthcare offerings and choices, better.

     

    Speaking on the win, Hitesh Jain, Founder & CEO – CreateID8 said: “CreateID8 welcomed the opportunity and set out on rebranding the corporate identity of Tirupati Group. We conducted a comprehensive research process that included questionnaires for the company stakeholders to understand their work culture and ethos, while also focusing on obtaining clarity on new strategic business initiatives. After evaluating the company’s brand and business objectives, CreateID8 fashioned a brand identity and philosophy based on the core competencies, unique offerings, and essence of Tirupati’s Foundation.”

     

    Added Ashok Goyal MD – Tirupati Group of Companies: “After multiple rounds of discussions and due diligence, we decided to go ahead with the CreateID8 team because of their scientific and data-driven approach to creating brand identity and strategies which are in sync with our business requirements. Not only did they invest time in understanding about our business, but also did a consumer insight study amongst our clientele to understand how they, the clients, perceive the brand and what do they expect from it.Very rarely do you see an agency with such a combination of creativity, innovation and data-backed solutions.”