By A Correspondent
Hitech Mobiles has signed bollywood superstar Arjun Kapoor as their brand ambassador for tenure of two years. Arjun Kapoor will endorse the group’s complete range of smartphone, feature phone and mobile accessories. The deal was facilitated by Cornerstone Sport- Mumbai based, Sports Marketing & Talent Management agency.
“We are very excited to welcome Arjun Kapoor in our Hitech Family, as we both are in a growth path. The signing will help us to spread our footprint across India, the association with him is an ideal partnership for us to reach out to the younger generation as his star power among the youth can initiate change and can influence them,†said Mohammed Gyasuddin, Managing Director, Hitech Mobiles.
The association of Hitech Mobiles with Arjun Kapoor is an attempt to expand their business beyond Eastern India. Hitech Mobiles will step into 360 degree advertising campaign across print, electronic and outdoor media including cyber media to promote the brand.
Hitech Mobiles, headquartered in Kolkata, is one of the pioneers in Indian Mobile Revolution. The brand is also in the forefront of the ongoing “Make in India†program. Its’ state of the art 72,000 sq ft mobile assembling plant is not only the first Greenfield integrated mobile factory in East India but also a symbol of nation’s progress. Hitech Mobiles currently has 2 overseas offices in China, 15 domestic offices and over 350 service centers throughout India.
The brand is fast increasing its footprints across the country and is poised to launch many more attractive handsets and mobile accessories in the coming days.