MxMIndia

Tag: HIT 95 FM

  • Mahesh joins from HIT 95 FM where she served as National Sales Head

    Dipali Mahesh appointed new MD of Adstream India

    By A Correspondent

     

    Dipali Mahesh

    Adstream announced that Dipali Mahesh had been appointed as Managing Director for India effective 9 May, 2016. Mahesh joins from HIT 95 FM where she served as National Sales Head.

     

    “After a comprehensive search process, Adstream is pleased to have found the best individual to assume leadership of our world-class operations in India,” said Christine Sterk, CEO of Adstream Asia. “Dipali has a track record of strong leadership and innovation. This combined with her deep industry knowledge across television, cinema, radio and print makes Dipali uniquely qualified to lead Adstream India successfully into the future.”

     

    “I’m honoured, and I’m grateful for the opportunity to lead this exceptional organisation of dedicated and talented professionals.” said Mahesh. “Adstream globally delivers every type of media including tv, cinema, radio, print, digital and out of home advertising. Our end-to-end advertising solutions impact customers by increasing efficiency, reducing costs and improving quality.”

     

    “Right now in India we deliver a small part of Adstream’s global solutions. My target is to bring all of Adstream’s extraordinary offerings to India. This is a terrific opportunity that any leader would welcome.”

     

  • Eight bands performed live from the HIT 95 FM studios to make the birthday party a loud one on-air

    Hit 95 FM turns station into live stage on eve of 8th anniversary

    By A Correspondent

     

    On eve of its eighth anniversary, Delhi’s HIT 95 FM carried out a unique initiative where it turned the station into a live stage. The station hosted “Live and Loaded”, where eight bands performed live from the HIT 95 FM studios to make the birthday party a loud one on-air.

     

    The Revisit Project, Kitchensink, Red Mawkin, The Circus, Shadow and Light, Dhruv Visvanath, Barefaced Liar and Half Step Down each performed live for an hour, 9 am onwards, turning the programming of the station into a truly live experience.

     

    Each hour was dedicated to a particular band, and they got the freedom to express themselves through their music, talking about their journey and playing their music for the audience, making the radio experience what it was supposed to ideally be – live, warm, and immediate in its evoking of emotion.

     

    It was the first time that such a long and well known lineup of bands descended on radio. It was another attempt by the station, which has for years been lending constant support to the independent music scene through primetime play of indie songs, live interviews over the weekend with the Breakfast Jam (a two hour interview slot Saturday morning 10 am to 12 noon) and the Jampad (a one hour interview slot, Monday to Friday 11 am to 12 noon), to make the station truly representative of the flavour of Delhi’s music scene, and of the talent that exists within our own borders.