MxMIndia

Tag: Hindware

  • Campaign conceptualised by Mullen Lintas

    Hindware ropes in players from PBKS & RCB for TVC

    By Our Staff

     

    Hindware Limited has unveiled a TV campaign conceptualised by Mullen Lintas. The campaign highlights the aspirations of today’s traveller, who aspires to have the same experience in bathroom as they get in a 5-star hotel. The TVC campaign features prominent players from Royal Challengers Bangalore and Kings XI Punjab Kings.

     

    Commenting on the announcement, Sudhanshu Pokhriyal, Chief Executive Officer, Bath Business, Hindware Limited, said: “As a leading player in the bathroom solutions market, we are always looking for innovative ways to connect with our customers. We are excited to launch our latest TVC campaign, ‘5-star Hotel Like Bathrooms’, which highlights the importance of creating a luxurious bathroom experience. Our products are designed to offer a premium and relaxing experience to our customers, and we believe that this campaign will resonate with them. Furthermore, our campaign features cricket phenoms who are the heartline for some many cricket fans. We are confident that with is collaborated TVC we will be able to connect with wider audience and reinforce our brand’s position across Indian markets.”

     

    Added Charu Malhotra, VP & Head of Marketing, Hindware Limited: “We are delighted to launch our new TVC campaign ‘5-star Hotel Like Bathrooms’, which features some of the biggest names in cricket. The collaboration between Hindware and Royal Challengers Bangalore and Punjab Kings is expected to bring increased brand exposure, stronger brand positioning, enhanced customer engagement, and subsequently increased revenue for the brand. The TVC will be followed with this 360-degree integrated campaign which comprises print, radio, digital, OTT, OOH & robust social plan as we aim to leverage the one of the biggest sporting extravaganzas – IPL and connect with millions of cricket fans across the country.”

     

  • Builds 250 toilets in schools across the states

    Hindware launches third leg of social campaign

    By Our Staff

     

    Hindware, the sanitaryware and bathroom solutions brand, has launched the third leg of its social campaign ‘Build a Toilet, Build her Future’. The initiative which started on World Toilet Day in 2020 has been able to construct more than 250 toilets in schools across the states of Rajasthan, UP, Bihar, Telangana, and Andhra Pradesh impacting the lives of more than a million girls. Hindware has partnered with Ma My Anchor Foundation, a non-profit organisation, for the scheme.

     

    Said Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Hindware Limited said: “At Hindware, we have a vision to empower people with everything that we do. When we launched ‘Build a Toilet, build her Future’ project two years ago with the goal of bringing millions of girls to school and ensuring they have the right to equality and inclusion, we had no idea that this would become a movement. As our project enters its third year, we can’t thank our partners and allies enough for not only supporting but also contributing in big ways. We will continue to raise awareness for hygienic sanitation, and we encourage people to spread the message and take part in this cause.”

     

    Added Charu Malhotra Bhatia, Vice-President, Marketing, Hindware Limited: “Girls in India drop out of school due to a lack of clean toilets. The lack of proper sanitation facilities affects teenage girls the most as they are forced to miss school for a few days every month. Eventually, they fall behind in their class and prefer to drop out completely. In 2020 on World Toilet Day, Hindware began its mission to send them back to school, by helping build toilets in schools. Carrying forward the same initiative, for the third consecutive year, Hindware is determined to make sure girls don’t miss school again.”

     

  • To Hindware Smart Appliances to strengthen affiliation with consumers

    Hindware rebrands consumer appliances

    By Our Staff

     

    Hindware Home Innovation Limited has rebranded its consumer appliances brands to ‘Hindware Smart Appliances’.

     

    Said Rakesh Kaul, CEO and Whole Time Director, Hindware Home Innovation Limited: “Since the inception of the Consumer Appliance business, we have worked hard to execute on our growth strategy by strengthening our capabilities, investing in our product offerings, infrastructure and people. Bringing our complete product portfolio under one brand ‘Hindware Smart Appliances’ is a logical step towards solidifying our brand and clearly communicating what it reflects— a smart, futuristic, and truly human-first tech brand.”

     

  • The new TVC features Shikhar Dhawan, Mayank Agarwal and Liam Livingstone from the IPL squad

    Hindware new TVC with IPL squad

    By Our Staff

     

    Bathware brand Hindware has announced the launch of its new campaign ‘Swag Se Refresh’. The campaign features cricketers Shikhar Dhawan, Mayank Agarwal and Liam Livingstone, all part of the Punjab Kings squad 2022.

     

    Said Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Brilloca: “Cricket transcends all boundaries and brings India together. Over the years, IPL has emerged as a celebration of the sport and one of the biggest cultural moments for cricket fans in the country. To further our marketing strategies, we are excited to launch the new campaign, ‘#SwagSeRefresh’ along with Punjab Kings to build an engaging connect with our audience during the IPL season 2022.”

     

     

  • Changes logo design and ropes in Tamanna Bhatia as brand endorser

    Hindware revamps brand identity

    By Our Staff

     

    Hindware, a provider of bathroom solutions, has announced a new brand identity to reinforce its connect with customers and supplement its position in the sanitaryware industry. As part of the exercise, the company introduced a revamped logo, launched a new range of coloured faucets, ‘Hues’ and roped in actor Tamanna Bhatia as brand ambassador to build a stronger connect with consumers in southern markets and across India.

     

    Commenting on the announcement, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Brilloca, said: “Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call to introduce a new identity for Hindware and Hindware Italian Collection. With this, we reflect modern outlook and our rich legacy; the goal of this rebranding is to enhance the connect with customers in the present times. Aligned to the new brand identity, we are pleased to launch a vibrant and stylish range of luxurious facets, ‘Hues’ by Hindware Italian Collection. The colored faucets have a stunning, long-lasting finish that will light up your bathroom and give it an aesthetic look.”

     

  • The mandate includes public relations, media and influencer engagement

    20:20 MSL gets Hindware’s Brilloca mandate

    By Our Staff

     

    20:20 MSL  has announced that it will be officially taking on the brand and corporate communications duties for the Brilloca Sanitaryware. Brilloca also houses ‘Truflo by Hindware’, the plastic pipes and fittings business. The mandate includes public relations, media, influencer engagement, and more for Brilloca and its portfolio of brands across the segments.

     

     

  • With the tagline ‘Thoughtful is Beautiful’, the Hindware TVC focuses on bathroom solutions to making life easy

    Hindware campaign woos young customers

    By Our Staff

     

    Hindware has kickstarted the new year with its new brand campaign ‘Thoughtful is Beautiful’.

    Conceptualized by MagicCircle Communications, the films redefine the category convention, treating beauty as table stakes while starting a conversation that reinforces the brand’s inherent strength of innovations through technology. Directed by Karan Shetty and produced by Fingerprint Films, the ads are centered on the playful and relatable one-upmanship of a millennial couple.

    Speaking on the campaign, Sudhanshu Pokhriyal, Chief Operating Officer, Bath Products, Brilloca Limited said: “Today, Hindware has carved a niche for itself as a relevant and trusted brand, as it has proven with time its dynamic capability to evolve with changing aesthetics over the years. It understands its consumers, and in return, its patrons trust Hindware to offer the best bathware products in India. The increasing amount of consumer data, in particular, is fundamentally changing how brands operate. This is especially true with the effects of the COVID-19 pandemic, where the already complex path to purchase has evolved even further, setting the scene for long-term changes in consumer behaviour that we must be prepared to address. This is expressed in our positioning direction and it guides our business decisions.”

     

     

  • As part of this mandate, the agency will manage digital marketing and social media strategy, influencer management and content planning

    Hindware appoints Grapes Digital

    By A Correspondent

     

    Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.  The agency’s Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

     

    Commenting on the partnership, Charu Malhotra, Vice President & Head of Marketing (Bath Products ) Brilloca Ltd, said: “The new normal world has brought new challenges which requires creative and thoughtful innovations to stand in the market. We found Grapes Digital’s work engaging and delivering on the parameters similar to our business objectives. We are looking forward to a great partnership with Grapes Digital to take Hindware to newer heights.”

     

    Speaking on the win, Himanshu Arya, Founder and CEO, Grapes Digital added: “We are delighted that our deep  and extensive understanding of digital media and the strong team of creative minds have helped us win the mandate for Hindware in their digital outreach. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies through the creative use of the digital world.”

     

     

  • Conceptualised by DDB Mudra, the TVC showcases the power of the new technology introduced in the hob segment by Hindware Appliances

    Hindware introduces TVC on hobs

    By A Correspondent

     

    Somany Home Innovation Limited, makers of ‘Hindware Appliances’, have announced a new TVC for its Adonia Hob with MaxX Safe Technology.

     

    Conceptualised and created by DDB Mudra, the TVC emphasises on the dual convenience that the Adonia Hob provides – handiness in cooking and safety from fire-related mishaps and not to forget the appealing aesthetics of the hob.

     

    Said Rakesh Kaul, CEO and Whole Time Director, Somany Home Innovation Limited (SHIL): “Designed for modern-day homes, Hindware Kitchen Ensemble, one of the leading players and trusted brand in the consumer appliance category aims to grow the business manifold. It offers top-of-the-line products to Indian consumers. It helps our customers adopt a comfortable, luxurious and sustainable lifestyle while fostering innovation”.

     

    Added a spokesperson from DDB Mudra: “This Hindware HOB is a state-of-the-art kitchen appliance for users with an essential safety feature. The team has tried to create a realistic kitchen scenario in the story which revolves around the product and its main feature – Maxx safe technology.”

     

     

  • HSIL concludes digital campaign for Ondeo Water Heaters

    By A Correspondent

    HSIL Limited, the maker of Hindware, has concluded its digital campaign #WinterWithOndeo.

    Said Rakesh Kaul, President, Consumer Business and CEO, Evok Retail at HSIL Ltd: “The intent behind the contest was to create incremental awareness around brand proposition of ‘corrosion free hot water for years’ amongst our target audience. An engagement of 49,000 with a reach of over three lakh is an overwhelming response. As promised, the main character from our TVC ‘Zungraaj’ visited the winner’s homes and it has garnered such an enthusiastic response that we are planning to continue this activity for the next season as well.”

  • The TVC is released in over 350 cinema halls across 203 cities ahead of the movie's release

    Hindware partners with ‘Jab Harry Met Sejal’ in latest ad spot

    By A Correspondent

     

    Leading bathware brand Hindware launched its co-branded TVC in association with actor Shah Rukh Khan’s film Jab Harry Met Sejal. Conceptualised with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khans.

     

    Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, said:“We are extremely proud to have Shah Rukh Khan as the Brand Ambassador for Hindware over the last two years.. This movie specifically had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning.”

     

  • SRK will feature in Hindware's new 360 degree integrated campaign, rolling out shortly across all media channels

    Shah Rukh Khan appointed ‘Hindware’ brand ambassador

    By A Correspondent

     

    Brand ‘Hindware’ has announced India’s leading film actor – Shah Rukh Khan (SRK) as its brand ambassador. A trendsetter who makes a style statement with his every move, a Bollywood heartthrob SRK will feature in Hindware’s new 360 degree integrated campaign, rolling out shortly across all media channels.

     

    Sharing his views on the brand association, Sandip Somany, JMD, HSIL Limited said, ‘Admired by people of all age group; cutting across territorial borders and communities,      Mr. Shah Rukh Khan exudes sophistication and flair. He embodies the spirit of a hard working individual who rose to prominence by his consistent performances innovating himself along the way, a trait which resonates well with brand hindware and its unfailing desire for success’.

     

    Commenting on this partnership, Shah Rukh Khan, said, ‘Brand hindware, has been synonymous with bathroom products for many years and has truly captured the shift in perception in this space. The awareness that they have is visible in their products, offering contemporary design solutions for bathrooms. It is the brands steadfast approach and revolutionary intent, makes hindware an exciting brand and I am looking forward to our association.”