MxMIndia

Tag: Hindware Limited

  • With 'Build a Toilet, Build her Future' campaign

    Hindware continues its mission to empower girls

    By Our Staff

     

    Hindware, the bathroom solutions brand, continues its ‘Build a Toilet, Build her Future’ campaign. Conceptualised in November 2020, under the aegis of #HygieneThatEmpowers, the brand has been working on the ground in states across India to construct toilets in schools and has built more than 300 toilets in various government schools, mainly situated in remote locations.

     

    Said Sudhanshu Pokhriyal, CEO, Bath and Tiles Business at Hindware Limited: “At Hindware, we are committed to driving positive transformation in rural communities across India. We firmly believe that every girl’s right to proper sanitation is the cornerstone of a brighter future, underpinning their access to education. Our journey towards improving sanitation commenced in 2016-17, well before the official launch of our campaign, and it brings us immense pride to continue this transformative journey. Our resolute efforts are rooted in the belief that by providing these vital facilities, we are not only elevating sanitation standards but also championing education and the overall well-being of girls. This initiative is a significant stride towards creating a healthier and more equitable future for all, a future we are passionate about forging.”

     

     

  • As Head of Marketing for Bathware and Tiles Business

    Hindware Limited appoints Arunima Yadav

    By Our Staff

     

    Arunima Yadav

    Hindware Limited, the bathware and tiles brand, has appointed Arunima Yadav as the new VP and Head of Marketing. In this role, Yadav will lead a talented team of marketing professionals, driving the company’s marketing strategies and initiatives to reach broader audiences. Her focus will be on creating compelling campaigns that resonate with customers, bolstering Hindware brand identity, and maintaining the company’s position as a frontrunner in the highly competitive bathware market.

     

    Speaking on the appointment, Sudhanshu Pokhriyal, CEO Bath and Tiles, Hindware Limited, said: “I am happy to welcome Arunima as the Head of Marketing for our Bathware and Tiles business. Her proven track record and deep understanding of consumer behaviour will be instrumental in enhancing our brand presence and customer engagement. I am confident that under her leadership, we will further strengthen our marketing efforts and deliver exceptional experience to our customers.”

     

  • Campaign conceptualised by Mullen Lintas

    Hindware ropes in players from PBKS & RCB for TVC

    By Our Staff

     

    Hindware Limited has unveiled a TV campaign conceptualised by Mullen Lintas. The campaign highlights the aspirations of today’s traveller, who aspires to have the same experience in bathroom as they get in a 5-star hotel. The TVC campaign features prominent players from Royal Challengers Bangalore and Kings XI Punjab Kings.

     

    Commenting on the announcement, Sudhanshu Pokhriyal, Chief Executive Officer, Bath Business, Hindware Limited, said: “As a leading player in the bathroom solutions market, we are always looking for innovative ways to connect with our customers. We are excited to launch our latest TVC campaign, ‘5-star Hotel Like Bathrooms’, which highlights the importance of creating a luxurious bathroom experience. Our products are designed to offer a premium and relaxing experience to our customers, and we believe that this campaign will resonate with them. Furthermore, our campaign features cricket phenoms who are the heartline for some many cricket fans. We are confident that with is collaborated TVC we will be able to connect with wider audience and reinforce our brand’s position across Indian markets.”

     

    Added Charu Malhotra, VP & Head of Marketing, Hindware Limited: “We are delighted to launch our new TVC campaign ‘5-star Hotel Like Bathrooms’, which features some of the biggest names in cricket. The collaboration between Hindware and Royal Challengers Bangalore and Punjab Kings is expected to bring increased brand exposure, stronger brand positioning, enhanced customer engagement, and subsequently increased revenue for the brand. The TVC will be followed with this 360-degree integrated campaign which comprises print, radio, digital, OTT, OOH & robust social plan as we aim to leverage the one of the biggest sporting extravaganzas – IPL and connect with millions of cricket fans across the country.”

     

  • To mark National Tiles Day 2023

    Hindware Italian Tiles launches new campaign

    By Our Staff

     

    Hindware Italian Tiles, announces the launch of its new campaign ‘Broken not Waste’. Conceptualised and executed by Hindware Italian Tiles and Grapes, an integrated communications agency, the campaign aims to raise awareness about the wastage of tiles that occurs during construction and renovation projects. It encourages consumers to adopt a sustainable approach by reusing or recycling broken tiles. As part of the campaign, Hindware has partnered up with Delhi Street Art – DSA Foundation to create mosaics using waste tiles and view broken tiles as a valuable resource that can be repurposed and used creatively.

     

    The campaign involves creating vibrant mosaics of 32 square feet at Harcourt Butler Senior Secondary School and Surjit Wasu Memorial School in New Delhi. The mosaics were created by a team of talented artists, interior designers and architects who used their creativity and skills to transform waste tiles into beautiful works of art. The entire project is part of Hindware’s commitment to sustainable design and their efforts to reduce waste.

     

    Commenting on the launch of the campaign, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited said: “As the leader in the bathroom industry in India, we felt that we had a responsibility to address the issue of waste produced through renovation and construction. Our campaign ‘Broken Not Waste’ is another step towards raising awareness for usage of the wastage of tiles that occurs during construction and renovation projects and encourage people and industry leaders to adopt sustainable practices. With this campaign, we further strengthen our commitment to sustainability and our aim to reduce environmental impact through innovation and creativity.”

     

    Speaking on the campaign, Shradha Agarwal, Co-Founder & CEO, Grapes commented: “Our main purpose with the ‘Broken Not Waste’ initiative is to promote a sustainable mindset, with the tile and construction industry at the centre of it. So, the campaign communication focused on providing simple, practical solutions to combat the issue, while sensitising the audience about it. Moreover, the mosaic art installations give a physical presence to the idea and serve as a tangible representation of the impact garnered by the initiative.”

     

  • Account will be handled by the agency's Gurgaon office

    Mullen Lintas wins creative duties for Hindware Sanitaryware

    By Our Staff

     

    Mullen Lintas Delhi wins creative duties for Hindware Sanitaryware and Tiles. The business was won after a keenly contested multi-agency pitch process. The account would be handled out of agency’s Gurgaon office.

     

    Speaking of the win by the agency, Hari Krishnan, CEO – Mullen Lintas said: “Purchase decisions when it comes to Sanitaryware used to be led by functionality and value. However, that’s not the case any longer and it’s not seen as an extension of personal space and expression. This is where Hindware has made a difference with its innovations & design and our focus would be to consolidate the brand equity for Hindware based on these values & benefits. We are excited about this partnership and look forward to creating a new narrative in this category.”

     

    Commenting on the association, haru Malhotra, Vice-President, Marketing, Hindware Limited added: “Hindware is known for Design Excellence, Innovation and Quality. Our products are backed by extensive consumer research and Insights. We have been evaluating different partners to further build the Hindware brand equity through sharp and relevant consumer insights and creative expressions. For us what stood out about Mullen Lintas was how the Strategy & Storytelling came together in perfect sync and of course the passion and enthusiasm the team brought to the table. We look forward to some stellar work being developed for the brand.”

     

  • Builds 250 toilets in schools across the states

    Hindware launches third leg of social campaign

    By Our Staff

     

    Hindware, the sanitaryware and bathroom solutions brand, has launched the third leg of its social campaign ‘Build a Toilet, Build her Future’. The initiative which started on World Toilet Day in 2020 has been able to construct more than 250 toilets in schools across the states of Rajasthan, UP, Bihar, Telangana, and Andhra Pradesh impacting the lives of more than a million girls. Hindware has partnered with Ma My Anchor Foundation, a non-profit organisation, for the scheme.

     

    Said Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles Business, Hindware Limited said: “At Hindware, we have a vision to empower people with everything that we do. When we launched ‘Build a Toilet, build her Future’ project two years ago with the goal of bringing millions of girls to school and ensuring they have the right to equality and inclusion, we had no idea that this would become a movement. As our project enters its third year, we can’t thank our partners and allies enough for not only supporting but also contributing in big ways. We will continue to raise awareness for hygienic sanitation, and we encourage people to spread the message and take part in this cause.”

     

    Added Charu Malhotra Bhatia, Vice-President, Marketing, Hindware Limited: “Girls in India drop out of school due to a lack of clean toilets. The lack of proper sanitation facilities affects teenage girls the most as they are forced to miss school for a few days every month. Eventually, they fall behind in their class and prefer to drop out completely. In 2020 on World Toilet Day, Hindware began its mission to send them back to school, by helping build toilets in schools. Carrying forward the same initiative, for the third consecutive year, Hindware is determined to make sure girls don’t miss school again.”

     

  • With Tamanna Bhatia and wrestler Khali for Hindware tiles

    Hindware launches new TVC

    By Our Staff

     

    Household sanitaryware brand Hindware has rolled out a new television commercial campaign – ‘Go Larger Than Life’ featuring actor Tamanna Bhatia and wrestler Khali for its tiles segment from Hindware Italian Collection. This is the first ever TVC from Hindware Italian Collection since the company has forayed into the tiles segment.

     

    The campaign features a series of multilingual films across languages such as Hindi, Kannada, Tamil, Telugu, and Malayalam to reach consumers across India.

     

    Speaking about the campaign, Udhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited, said: “We’re pleased to launch our new brand campaign film for Hindware Italian Tiles, ‘Go Larger Than Life’. As a brand, our efforts have always been to introduce new products keeping in mind the consumer demands. In the last decade, the ceramic tiles industry has been growing steadily, aided by increased spending on housing reconstruction rapid urbanization and shift in consumer preferences. Owing to the growth, we are pleased to introduce our range of extra-large premium range of experiential tiles for the discerning consumer.”