MxMIndia

Tag: HindustanTimes

  • The event is powered by RK Jewellers, South Extension

    HT and Sunil Sethi Design Alliance to present India Couture Week 2018

    By A Correspondent

     

    The Fashion Design Council of India (FDCI) has announced the dates for the ‘Hindustan Times and Sunil Sethi Design Alliance present India Couture Week 2018’. The event will be held from July 25 to 29 in New Delhi.

     

    This five-day affair will showcase top 10 couturiers – Anju Modi, Pallavi Jaikishan, Rahul Mishra, Reynu Taandon, Rohit Bal, Shyamal & Bhumika, Suneet Varma, Tarun Tahiliani, and debutants Amit Aggarwal and Falguni & Shane.

     

    Speaking on the association, Rajeev Beotra, CEO Hindustantimes said, “Hindustan Times is happy to be presenting the FDCI India Couture Week with Sunil Sethi Design Alliance. There is great resonance with our readers as far as fashion and lifestyle space is concerned, and such marquee events are a great platform to showcase Indian design talent before the world.”

     

    Sunil Sethi, President – FDCI commented, “This is going to be the 11th Edition of India Couture Week and it is undoubtedly the best fashion event in the country. Our tie-up with the main presenting partner will take this fashion extravaganza to the next level of importance and unprecedented showcasing of the event.”

     

     

  • As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year

    HT launches ‘You Read, They Learn’ initiative

    By A Correspondent

     

    Hindustan Times has announced the launch of ‘You Read, They Learn’ or YRTL, a year-long initiative to help educate underprivileged children, on Wednesday.

     

    As a part of this initiative, launched initially in Delhi-NCR, HT will contribute 5 paise every day from every Metro copy of the paper sold  towards creating a corpus which will fund the education of over 10,000 children over the year. Besides this contribution, HT will raise the issue of children’s education rights and focus on the problems that need immediate attention and will strive to find solutions.

     

    Commenting on the occasion, Mr Rajiv Verma, CEO of HT Media Limited, said: “We, at Hindustan Times, strongly believe that a newspaper has the ability to drive positive change in society. As a newspaper, we are intrinsically linked to the cause of education. With this initiative, we wish to contribute strongly in the space of pre-primary and primary education as we believe that education is every child’s right.”

     

    “To begin with, HT is partnering with Pratham Delhi Education Initiative and Child Rights And You (CRY) to utilise the funds for bringing underprivileged children to the classroom. Going forward, we will also engage with other NGO partners working in this space,” he added.

     

    Mr Sanjoy Narayan, Editor-in-Chief, Hindustan Times said: “Our reporters and writers will dig out stories of change, of people making a difference and of readers’ contribution to the lives of children whom nobody has time for. ” Said Mr Shantanu Bhanja, VP-Marketing, HT Media: “As socially conscious citizens, our readers want to do their bit for society, but are usually constrained by time. The YRTL initiative allows them to contribute to a meaningful cause in the course of their daily life.”

  • Diptakirti Chaudhuri will move on to a new role in the Digital domain and Parveen Gupta will move to the position of Head, Marketing for HT Delhi

    Meanwhile @HT: Diptakirti Chaudhuri head strategy & new biz-digital, Parveen Gupta to head mktg in Delhi

    By A Correspondent

     

    Hindustan Times has announced that Mr Diptakirti Chaudhuri will move on from his current role as Head- Marketing, HT Delhi to a new role in the Digital domain as Head, Strategy and New Businesses, Digital Business. In this new role, he would be a part of the Leadership Team of Digital Business, and be responsible for working on new category evaluation and entry. In this role, Mr Chaudhri will directly report to Amit Garg, Business Head-Digital. Mr Chaudhri is a Mechanical Engineering Graduate from the Jadavpur University and an MBA from XLRI.

     

    Mr Parveen Gupta will move to the position of Head, Marketing for HT Delhi. In his earlier roles, Mr Gupta was a critical driver in the relaunch of both HT and HT City. He will be responsible for the entire consumer & product agenda for the brand with. He will report to Rajesh Ramakrisnan, Marketing Head, Hindustan Times. Mr Gupta is a Production Engineering Graduate from Punjab Engineering College and holds an MA and MPhil in Sociology from JNU as well as an MBA from the ISB.

  • In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

    BJP suffers the wrath of young India

    By Ranjona Banerji

     

    It was wishful thinking on my part that Porngate would slowly lose currency on television. Quite the opposite happened, in fact, as emotions in TV studios ratcheted up as the day progressed. By the evening, this was the worst transgression ever committed. Bad as it was, it is still open to question whether it deserved quite so much rage. It usually seems that TV channels inIndiaare quite sympathetic to the rightwing – except of course those which are seen as open Congress supporters.

     

    But even those with saffronish tinges – or especially those with saffronish twinges – were the angriest with these porn-watching Karnakata ministers. A humble theory could be that the extreme Hindutva rightwing in Karnataka has been making life miserable for young people and this was revenge time for the young people in television.

     

    The Times of India in its editorial took a sober tone but was no less damning of the behaviour of these MLAs. Nor did it fail to rip into the moral hypocrisy of the Hindutva rightwing. The Hindustan Times decided to take a more jokey tone, which seems as inappropriate as TV’s relentless coverage. Hindustan Times kindly informed us that the minister was mistaken in thinking he was watching a rape when it actually was a “bukkake”. One could thank the newspaper for increasing our knowledge of terms used in pornography but one is not sure if this has any connection to the case in point.

     

    One has to agree with author and columnist Shobhaa De when she said on Times Now that this was one of the rare times that she actually felt sorry for BJP spokesperson Nirmala Seetharaman, in having to defend her party’s action (or inaction) against the three ministers.

     

    * * *

     

    It was heartening to read Shailaja Bajpai in her TV review column in Indian Express asking whether such intrusive coverage was necessary about cricketer Yuvraj Singh’s cancer. It is also intriguing that the cricketer tweeted that he had not spoken to any newspapers since his latest treatment started. So where did all those “interviews” come from?

     

    * * *

     

    The Economic Times has front-paged (I’ve decided this is a convenient noun to make into a verb!) a story about how Indian companies are now trying to be kinder to employees who are being laid off. The usual tendency is apparently to be as insensitive as possible. Citibank, for instance, is now looking for jobs for the 100 people it “let go” of. Does this give heart to people who think their jobs are on the chopping block?

     

    * * *

     

    Pranab Mukherjee, Union finance minister, is losing sleep over the size ofIndia’s subsidy burden. I suppose that in itself is good news.

     

  • To communicate the message of 'TV Off, Mumbai On', Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day, beginning January 13.

    Mudra Max OOH drives home HT’s No TV Day message

     

    By A Correspondent

     

    Hindustan Times returned with its popular and inclusive initiative on January 28 this year, following its success on January 29, 2011.

     

    What started as an HT initiative became a people’s movement in Mumbai, making it the only city in the world to have its own special day. Hindustan Times called upon Mumbai to switch off TV and be open to the immense possibilities that their relationships and the city had to offer.

     

    To drive home the message – TV Off, Mumbai On, Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day, beginning January 13.

     

    The agency deployed a wide mix of OOH media, namely billboards, gantries, BQS, DBQS, pole kiosks, in-train branding, bus back/side panels, station branding & domestic airport branding.

     

    Considering the growing population which prefers air travel these days, a few interesting media vehicles such as cutouts on conveyer belts & standees were deployed at strategic locations inside domestic terminals.

     

    To break through the clutter, Mudra Max-OOH executed a couple of innovations at marquee sites in Mumbai (Juhu Koliwada & Mahim Causeway).

     

    Innovation 1: At Mahim Causeway (one of the important congregation points for vehicular traffic in Mumbai), the idea was to create the NTD Facebook homepage on a billboard. There was a daily change in the status, just the way one updates their statuses and the number of growing Facebook fans on the billboard. The status updated continued was for 5 days as a build up towards No TV Day.

     

    Innovation 2: This was executed at Juhu Koliwada / Juhu Tara Road (one of main arterial roads of Mumbai), since the core essence of NTD is TV Off, Mumbai On, this execution tried to bring that alive on a billboard by showing a father-son having fun on the swings in a park and the copy read ‘TV Off, Fun On’. The swinging movement on the billboard caught a lot of attention and was really talked about.

     

    Like last year, Hindustan Times organized a plethora of activities on January 28, encouraging Mumbaiites to step out of their homes and explore the city with their family and friends.

     

    The activities ranged from school painting competition attended by around 34,000 children with their parents, helicopter rides, and exclusive discount deals at more than 400 outlets in the city, heritage rides, dance workshops and many others.

     

    Across the city, around 250 housing societies registered for the No TV Day Best Society contest. A city specific treasure hunt was organized across three zones in Mumbai (western suburbs, Navi Mumbai andSouth Mumbai). While 1,300 participants raced against time to reach the finishing point, 3 winners were selected in each zone.

     

    The engagement with Mumbai was sustained in the social media space as well with the HT Mumbai No TV Day Facebook page and a special microsite. In just 3 weeks, 1.5 lakh new fans were added to the No TV Day Facebook community, taking the total strength to 2.5 lakh fans. The Facebook page also generated 6.5 million unique impressions and was the among the top branded Facebook pages inIndiain terms of engagement. On January 28, the strong buzz about the initiative resulted in No TV Day featuring among the top trending topics nationally on Twitter.

     

    There were various partners, such as Railways, Prince of Wales museum and MTDC, and brands like Surf Excel,Toyota, Lays, Micro Technologies and Scrabble who joined in this initiative.

     

    Ajay Dang

    Mandeep Malhotra, President, Mudra Max (OOH, Retail, Experiential) said: “NO TV DAY is an annual property built by HT and we were required to create a history connecting the brand with Mumbaikars. Our aim was to establish a property better and louder than the last year’s campaign. In a city dominated by competitors, it was an indispensable task to keep Mumbai ‘On’ for a quality life. We, along with HT, delivered the message effectively and took OOH from the position of a reminder medium to a call for action platform.”

     

    Ajay Dang, Marketing Head (West and South),HindustanTimes said: “Very few times does an initiative by a brand/ newspaper becomes a people’s movement. Hindustan Times has added an important day in the calendar of Mumbai when the city takes time to reconnect to important relationships be it family and friends or the city that we call home.”