MxMIndia

Tag: Hindustan

  • The campaign focuses on the importance of an equal status

    Dentsu Impact partners Hindustan to push equality in marriage

    By A Correspondent

     

    Dentsu Impact has released its latest campaign for Hindi daily – Hindustan. Titled ‘Aathwa Phera’, the campaign focuses on the importance of an equal status that both husband and wife should enjoy in a marriage.

     

    Commenting on the campaign, Rajan Bhalla, CMO, HT Media Group, said: “Hindustan is a progressive brand, and believes that new perspectives have the power to bring about positive change in the society. Aathwa Phera is an initiative that will connect deeply and emotionally and it will evangelise the core brand positioning of Tarraki Ka Naya Nazariya. Most importantly it will bring home the message of gender equality in the society.”

     

    Speaking about the concept, Soumitra Karnik, CCO, Dentsu Impact added: “The narrative of gender equality has been there for a while now. However, we still hear stories every day that prove there is still a lot to be done to ensure equal status for women (specially in certain regions). Everyone talks about equality in the workplace, jobs, opportunities etc., but what about our homes? What about the husband treating his wife as an equal? This is where our concept came from. We want each and every man to take a vow that he will support his wife and ensure her equal status in a marriage.”

     

     

  • As a large population of this country continue to swear by the usage of the national language – Hindi, it is no surprise that newspapers and magazines in this language have seen moderate growth in IRS 2012Q1

    IRS 2012Q1: Hindi readership sways its way towards +ve growth

    By A Correspondent

     

    As a large population of this country continue to swear by the usage of the national language – Hindi, it is no surprise that newspapers and magazines in this language have seen moderate growth in IRS 2012Q1. In the Top 10 Hindi dailies, Dainik Jagran dominates with AIR of 16,412 versus 16,410 that it reported last quarter. At second place is Dainik Bhaskar that recorded an AIR of 14,553 as against 14,602 in 2011Q4.Hindustancomes next with an AIR of 12,157; Amar Ujala at fourth with 8693 and Rajasthan Patrika at fifth with an AIR of 6807. Punjab Kesari has posted positive growth with an AIR of 3,386 compared to 3,330 in the last quarter. Navbharat Times is next with an AIR of 2588. Prabhat Khabar is the best placed with an AIR of 2,437 compared to 2,187 reported last quarter – an 11 per cent growth. Patrika is next at 1,946 (growth of 9 per cent) and Nai Duniya at 1,688.

     

    (AIR numbers; all figures in ‘000)


     

    Among the magazines, there has been a moderate effect that has been witnessed in the Hindi readership. Pratiyogita Darpan has seen a drop of 5.4 per cent with an AIR of 1,893 compared to an AIR of 2,001 in last quarter. SamanyaGyan Darpan has posted an AIR of 1,644 versus 1,678 recorded last quarter. At three is Saras Salil that has seen a big drop with an AIR of 1,601 versus 1,768 recorded last quarter – a drop of 9.5 per cent. Meri Saheli is steady at fourth with an AIR of 1,259 and Cricket Samrat is next with 1,176. India Today is next with 1,051 while Grahlakshmi follows with an AIR of 958. Completing the list is Grihshobha with an AIR of 860, Champak at ninth place with an AIR of 811 and Nirogdham with an AIR of 747.

     

    (AIR numbers; all figures in ‘000)


     

    Dinesh Rathore, Vice President, MediaVest Worldwide said: “The population of people who speak Hindi and English is seeing a rise and that explains the overall rise in readership of these language editions. Also, a lot of players are moving out of their markets and launching in other states leading to newer set of readers. Players like Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika are launching in many new states. So this explains the rise in the readership of their papers.”

     

    Adding inputs, Anamika Mehta of Lodestar UM said: “By launching in newer markets you are creating specialists products to cater to those markets and therefore, language readership will see a rise to an extent. Also, as explosion of business happens in small towns and markets the regional media will follow suit and grow too. That is what we have seen in television too. For SMEs and business houses, print will continue to be an important medium for them.”

     

  • Hindustan launches a specialised publication targeted at the youth

    Hindustan launches Yuva in Patna

    From the MxMInfodesk

     

    Leading Hindi daily Hindustan has launched Yuva, a specialised publication targeting the youth in Patna on Thursday.

     

    The newspaper was planned given the youth has its unique needs, likes, dislikes, aspirations and views on life. Yuva has special two-minute news sections,  vibrant pictures and special navigation panels  in line with reading habits of the youth. It has dedicated sections like Career, Campus news, Patna news, Technology and Entertainment. There are special sections where tweets are featured along with news on Social Networking. Technology, Gadget reviews.  Automobile tips and reviews are featured in dedicated sections on specific days of the week.

     

    Hindustan has over the last year re-launched with a new positioning and design philosophy. Yuva is a step in that direction to create a young and relevant news brand for the Hindi reading audiences.  The launch in Patna is supported by print, radio spots and outdoor with a aim to establish a strong connect with the youth.

     

    The news and content published in reports crediting MxMInfodesk are mostly unverified and based on press releases and communiques sent by organizations and/or individuals either directly or through their PR agents.

     

    However, not all press releases and requests are carried, and we take care to ensure that at least the source of the information recent is authentic.

    Requests for carrying communiques and intimations must be addressed to editor@mxmindia.com.

     

  • Hindustan embarked on a grassroots campaign to unearth 100 "quiet reformers" who are working tirelessly for the betterment of society and life in the state

    From Zero, Bihar reaches 100: Hindustan shares a dream to take it beyond

    By A Correspondent

     

    Bihar has long been known as the land which gave the world “zero”, Gautama Buddha’s message of peace, the foundation of structured education with Nalanda and the seat of culture. It led the creation of modern thought. The recognition of Bihar’s contribution to society and the modern world led Hindustan to create a programme on the occasion of completion of 100 years of Bihar’s formation on March 22.

     

    With a stable and progressive government at the helm for the second time, citizens are nursing a dream of a modern and developed state. Unknown to most, at several places the seeds of change have been sown and have taken root as well. For the pools of transformation to become an ocean of development in Bihar, it is critical for the good work to be shared with the citizens of the state. With that objective in mind, Hindustan embarked on a grassroots campaign to unearth 100 “quiet reformers” who are working tirelessly for the betterment of society and life in the state. The zeal of these “gems of Bihar” deserves to be lauded and should not be a quiet endeavour.

     

    Over the last 25 years in Bihar, Hindustan has been a partner and a witness to the state’s transformation story. Hindustan kicked off a campaign in December 2011 with the mission to first locate 100 individuals and then reveal their stories to the citizens of the state. These real stories of hope and inspiration have a tremendous role in communicating the importance of “naya zariya”, initiative and responsibility of citizens to make their own future brighter. A multi-pronged strategy was used which involved communication through the newspaper and an appeal to readers to nominate deserving initiatives that they knew of in one of 8 categories:

     

    1. Education

    2. Agriculture

    3. Women Empowerment

    4. Employment Generation

    5. Communal Harmony

    6. Entrepreneurship

    7. Self-reliance

    8. Social Upliftment

     

    The news network was also used to reach out and identify transformation initiatives. January 1, saw the formal launch of “Bihar…100 ke aage” which featured the first of a daily series of articles to highlight people who were creating positive social impact. Readers were introduced to citizens who did not wait for help from any external source to make a change in their immediate surroundings. For the first time, these initiatives were brought into public knowledge.

     

    Along with these stories, a campaign was launched that appealed to readers to nominate deserving individuals. Hindustan created an out-reach programme by contacting opinion makers and other socially aware individuals for their collaboration in this effort. Schools and colleges were also activated through painting and essay competitions. Organisations like the Bihar Chamber of Commerce and Bihar Industries Association were also co-opted into the campaign. “Samvaads” were held to help spread the message and to get more leading citizens to join the movement. Close to 500 nominations were received. Of these, 100 deserving nominations were scrutinized closely by an eminent panel of judges which comprised Justice S Jha, Justice R Prasad and VS Dubey (retd. IAS, ex-Principal Secretary, Jharkhand) to identify initiatives with the maximum social impact in their respective categories.

     

    The Hindustan Samagaam on March 19, 2012 will bring these 100 individuals together. The Chief Minister of Bihar will honour selected individuals at this event.

     

    At the same event, eminent panelists like the Chief Minister of Bihar, Mr Nitish Kumar, Mrs Shobhana Bhartia (Chairperson, HT Media), Mr NK Singh (MP, Rajya Sabha), Mr Sunil Bharti Mittal (MD & Group Chairman, Bharti Enterprises) and Dr Rukmini Banerji (Director, Pratham) will participate in a dialogue on insights for growth and development in Bihar.

     

    Hindustan Media Ventures Limited (HMVL) is the publisher of the leading Hindi newspaper – Hindustan, Hindi magazines Nandan & Kadambini and the news website livehindustan.com. The Company has presence in the states of UP, Uttarakhand, Bihar, Jharkhand & Delhi and its publications have a combined Total Readership of 3.81 crore readers.

     

    The company is a subsidiary of the HT Media Group – a diversified media group with interests in Radio, print & online media.

     

  • Most of the dailies, be it Hindi, English or other regional languages, have shown an upward trend in their readership, as indicated by the Average Issue Readership figures

    IRS 2011Q4: Not much change in rankings but dailies witness significant growth

    By A Correspondent

     

    Top 10 Hindi Dailies:

    IRS Q4, 2010 v/s IRS Q4, 2011

    There is not much of a difference in the rankings of the Top 10 Hindi Dailies. Dainik Jagran, Dainik Bhaskar,Hindustan, Amar Ujala and Rajasthan Patrika continue as the Top 5 Hindi Dailies. When compared to IRS 2010 Q4, IRS 2011 Q4 reveals the Top 4 Hindi Dailies, namely Dainik Jagran, Dainik Bhaskar,Hindustanand Amar Ujala have further strengthened their readership.

     

    A look at percentage change from Q4, 2010 to Q4, 2011 finds that Dainik Jagran has witnessed a growth of 2.14 per cent, Dainik Bhaskar grew by 4.36 per cent,Hindustanby 5.18 per cent while Amar Ujala grew by 2.34 per cent. The only Hindi daily to have witnessed double digit growth is Prabhat Khabar with a whopping 30.26 per cent growth in Q4, 2011 as against Q4, 2010. A total of five Hindi dailies have witnessed growth Quarter on Quarter.

     

    Q3, 2011 Vs Q4, 2011

    But the results for IRS Q4, 2011 Vs Q3, 2011 have a slightly different story to tell. The top two most read Hindi dailies – Dainik Jagran and Dainik Bhaskar – have witnessed a decline in Average Issue Readership (AIR), the decline is however marginal. Besides Dainik Jagran and Dainik Bhaskar, the Hindi dailies to have recorded growth in Q4, 2011 v/s Q3, 2011 are Hindustan, Amar Ujala, Punjab Kesari and Prabhat Khabar.

     

     

    Top 10 English Dailies:

    IRS Q4, 2010 Vs IRS Q4, 2011:

    The English dailies have performed exceedingly well in Q4, 2011. Seven out of the Top 10 English dailies have registered growth in their AIR. While DNA, Mumbai Mirror and The New Indian Express have registered growth in double digits, the top four English Dailies: The Times of India, Hindustan Times, The Hindu and The Telegraph have also witnessed growth quarter on quarter.

     

    IRS Q4, 2011 Vs Q3, 2011:

    The results for Q4, 2011 in comparison to the previous quarter also highlight the growth for most of the top Ten English dailies.

     

     

    Top 10 Language Dailies:

    IRS Q4, 2010 Vs IRS Q4, 2011:

    The Q4, 2011 results as compared to the Q4, 2010 results have shown mixed reactions for Language dailies as only five publications witnessed growth since Q4, 2010 to Q4, 2011. Malayala Manorama continues to be the number one publication among the Language Dailies. According to IRS Q4, 2011 v/s Q4, 2010 findings, the Malayalam daily grew 0.07 per cent.

     

    Ranked second is Marathi daily, Lokmat which saw a decline of 1.95 per cent. The other Language dailies to have registered growth in their AIR are Daily Thanthi, Mathrubhumi, Sakshi and Dinakaran.

     

    Unlike the top two dailies, Daily Thanthi, ranked as third Language daily, grew by 6.97 per cent in IRS Q4, 2011 when compared to IRS Q4, 2010.

     

    It has been observed that the Malayalam dailies – Malayala Manorama and Mathrubhumi and the Tamil dailies – Daily Thanthi and Dinakaran have recorded growth in their AIR. Malayalam, Marathi, Tamil, Telugu, Gujarati and Bengali are some of the popular language dailies to have found a place in the Top 10 Language dailies.

     

    IRS Q4, 2011 v/s Q3, 2011:

    The top four Language dailies: Malayala Manorama, Lokmat, Daily Thanthi and Mathrubhumi have registered growth in their AIR numbers in IRS Q4, 2011 v/s IRS Q3, 2011. Besides the top four language dailies, Sakshi, the Telugu daily and Daily Sakal, the Marathi daily have also witnessed growth in their readership numbers.

     

     

     

    AIR or Average Issue Readership is defined as the readers of an average issue of a publication i.e. the estimated number of those who have read or looked at any issue of the publication within a specified time interval, which is equal to the periodicity of the publication (excluding the day of the interview). This is the preferred currency of media agencies across the country though often publications quote Total Readership (TR) when their AIR numbers are not impressive. MxMIndia only uses AIR in its IRS reportage.

  • It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi

    With Moradabad launch, Hindustan now pan UP and Uttarakhand

    By A Correspondent

     

    Hindustan Media Ventures Limited (HMVL) recently launched its 10th edition in the state of UP from Moradabad. With this, Hindustan completes its footprint across the two states of Uttar Pradesh and Uttrakhand. It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.

     

    Commenting on the launch, Benoy Roychowdhury, ED, HMVL said: “Moradabad is a unique region of Uttar Pradesh that has placed India on the global map through its exports of over Rs2,200 crore of brass artifacts annually. Through the launch of our Moradabad edition, Hindustan now serves the entire footprint of Uttar Pradesh and Uttarakhand – two progressive and prosperous states with a rich, cultural heritage.”

     

    Sharing his views on the launch, Amit Chopra, CEO, HMVL said: “With our launch in Moradabad, we mark the completion of our journey of expansion that began in 2005. We now serve this economically powerful and culturally rich zone. As in our other markets, Hindustan will work to create reader delight through a high-quality newspaper and continuous engagement. We will become partners in progress for the citizens of the region. I am confident that Hindustan will emerge as the preferred newspaper for the people in this region.”

     

    Rajan Bhalla, (Head-Marketing, Strategic Businesses – HT Media) said: “The core proposition of Hindustan is ‘Tarakki ko chahiye naya nazariya’ – central to our brand and activation campaigns. We approached Moradabad with this very distinct perspective. Our Election Campaign “Aao Rajneeti Karein” reflects our commitment towards the state of UP and creating positive social impact.”

     

    Hindustan’s Moradabad edition has started with a strong 1.1 lakh circulation, a number that is unsurpassed in that zone. Moradabad launch comes on the back of the recent Aligarh edition launch which continues to progress by leaps and bounds; setting new benchmarks of journalism and reader connect.

     

    Hindustan Media Ventures Limited (HMVL) is the publisher of the leading Hindi newspaper – Hindustan, Hindi magazines Nandan and Kadambini and the news website livehindustan.com. Hindustan, which is the fastest growing daily in the country has presence in the states of UP, Uttarakhand, Bihar, Jharkhand & Delhi, with a Total Readership of 3.75 crore.

     

    The company is a subsidiary of the HT Media Group – a diversified media group with interests in Radio, print & online media.

     

  • With Hindustan's launch of its 9th edition in the state of UP from Aligarh, the daily is now printed from 17 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.

    Hindustan launches 9th edition in Aligarh

    By Akash Raha

     

    Hindustan Media Ventures Limited (HMVL) launched its 9th edition in the state of UP from Aligarh on December 10, 2011. With the addition of Aligarh, Hindustan is now printed from 17 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.

     

    Commenting on the launch, Amit Chopra, CEO, HMVL said, “Aligarh is a unique region, culturally rich and prosperous. Its traditional segments like manufacturing and agriculture trade have made the region prosperous. And, education adds to its cultural heritage. It is the perfect setting for a progressive newspaper like Hindustan to enter. The team at Aligarh is setting the stage to making this a success right from the start.”

     

    Hindustan has launched in Aligarh with a strong 75,000 circulation that is unsurpassed in that zone. Aligarh edition launch comes a year after the launch of Gorakhpur edition which has continued to progress strongly.

     

    Shashi Shekhar, Editor-in-Chief, Hindustan said, “This is the city of Sir Syed and Maulana. We are honoured to have Aligarh as a key part of our network. For long, readers have had limited choice. Hindustan will offer a refreshing change for Aligarh and its surrounding region. High standards of integrity and journalistic reporting have made Hindustan a much loved and read newspaper in other areas. I am confident that Aligarh will respond to us in the same manner. We will understand and partner with the residents of this belt in their march towards progress.”

     

    Speaking on the launch Rajan Bhalla, Head-Marketing, Strategic Businesses – HT Media said, “The core proposition of Hindustan is ‘Tarakki ko chahiye naya nazariya’. We have approached Aligarh with the respect that the ‘Mecca of Education’ commands. Recognizing this we sought participation from college and school students in a unique initiative. We asked them to express themselves on the topic of ‘Aisa ho mera naya Aligarh’. Needless to say the response was overwhelming.”