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Tag: Hindustan Media Ventures Limited

  • Hindustan embarked on a grassroots campaign to unearth 100 "quiet reformers" who are working tirelessly for the betterment of society and life in the state

    From Zero, Bihar reaches 100: Hindustan shares a dream to take it beyond

    By A Correspondent

     

    Bihar has long been known as the land which gave the world “zero”, Gautama Buddha’s message of peace, the foundation of structured education with Nalanda and the seat of culture. It led the creation of modern thought. The recognition of Bihar’s contribution to society and the modern world led Hindustan to create a programme on the occasion of completion of 100 years of Bihar’s formation on March 22.

     

    With a stable and progressive government at the helm for the second time, citizens are nursing a dream of a modern and developed state. Unknown to most, at several places the seeds of change have been sown and have taken root as well. For the pools of transformation to become an ocean of development in Bihar, it is critical for the good work to be shared with the citizens of the state. With that objective in mind, Hindustan embarked on a grassroots campaign to unearth 100 “quiet reformers” who are working tirelessly for the betterment of society and life in the state. The zeal of these “gems of Bihar” deserves to be lauded and should not be a quiet endeavour.

     

    Over the last 25 years in Bihar, Hindustan has been a partner and a witness to the state’s transformation story. Hindustan kicked off a campaign in December 2011 with the mission to first locate 100 individuals and then reveal their stories to the citizens of the state. These real stories of hope and inspiration have a tremendous role in communicating the importance of “naya zariya”, initiative and responsibility of citizens to make their own future brighter. A multi-pronged strategy was used which involved communication through the newspaper and an appeal to readers to nominate deserving initiatives that they knew of in one of 8 categories:

     

    1. Education

    2. Agriculture

    3. Women Empowerment

    4. Employment Generation

    5. Communal Harmony

    6. Entrepreneurship

    7. Self-reliance

    8. Social Upliftment

     

    The news network was also used to reach out and identify transformation initiatives. January 1, saw the formal launch of “Bihar…100 ke aage” which featured the first of a daily series of articles to highlight people who were creating positive social impact. Readers were introduced to citizens who did not wait for help from any external source to make a change in their immediate surroundings. For the first time, these initiatives were brought into public knowledge.

     

    Along with these stories, a campaign was launched that appealed to readers to nominate deserving individuals. Hindustan created an out-reach programme by contacting opinion makers and other socially aware individuals for their collaboration in this effort. Schools and colleges were also activated through painting and essay competitions. Organisations like the Bihar Chamber of Commerce and Bihar Industries Association were also co-opted into the campaign. “Samvaads” were held to help spread the message and to get more leading citizens to join the movement. Close to 500 nominations were received. Of these, 100 deserving nominations were scrutinized closely by an eminent panel of judges which comprised Justice S Jha, Justice R Prasad and VS Dubey (retd. IAS, ex-Principal Secretary, Jharkhand) to identify initiatives with the maximum social impact in their respective categories.

     

    The Hindustan Samagaam on March 19, 2012 will bring these 100 individuals together. The Chief Minister of Bihar will honour selected individuals at this event.

     

    At the same event, eminent panelists like the Chief Minister of Bihar, Mr Nitish Kumar, Mrs Shobhana Bhartia (Chairperson, HT Media), Mr NK Singh (MP, Rajya Sabha), Mr Sunil Bharti Mittal (MD & Group Chairman, Bharti Enterprises) and Dr Rukmini Banerji (Director, Pratham) will participate in a dialogue on insights for growth and development in Bihar.

     

    Hindustan Media Ventures Limited (HMVL) is the publisher of the leading Hindi newspaper – Hindustan, Hindi magazines Nandan & Kadambini and the news website livehindustan.com. The Company has presence in the states of UP, Uttarakhand, Bihar, Jharkhand & Delhi and its publications have a combined Total Readership of 3.81 crore readers.

     

    The company is a subsidiary of the HT Media Group – a diversified media group with interests in Radio, print & online media.

     

  • It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi

    With Moradabad launch, Hindustan now pan UP and Uttarakhand

    By A Correspondent

     

    Hindustan Media Ventures Limited (HMVL) recently launched its 10th edition in the state of UP from Moradabad. With this, Hindustan completes its footprint across the two states of Uttar Pradesh and Uttrakhand. It is now printed from 18 centres across the states of UP, Uttarakhand, Bihar, Jharkhand and Delhi.

     

    Commenting on the launch, Benoy Roychowdhury, ED, HMVL said: “Moradabad is a unique region of Uttar Pradesh that has placed India on the global map through its exports of over Rs2,200 crore of brass artifacts annually. Through the launch of our Moradabad edition, Hindustan now serves the entire footprint of Uttar Pradesh and Uttarakhand – two progressive and prosperous states with a rich, cultural heritage.”

     

    Sharing his views on the launch, Amit Chopra, CEO, HMVL said: “With our launch in Moradabad, we mark the completion of our journey of expansion that began in 2005. We now serve this economically powerful and culturally rich zone. As in our other markets, Hindustan will work to create reader delight through a high-quality newspaper and continuous engagement. We will become partners in progress for the citizens of the region. I am confident that Hindustan will emerge as the preferred newspaper for the people in this region.”

     

    Rajan Bhalla, (Head-Marketing, Strategic Businesses – HT Media) said: “The core proposition of Hindustan is ‘Tarakki ko chahiye naya nazariya’ – central to our brand and activation campaigns. We approached Moradabad with this very distinct perspective. Our Election Campaign “Aao Rajneeti Karein” reflects our commitment towards the state of UP and creating positive social impact.”

     

    Hindustan’s Moradabad edition has started with a strong 1.1 lakh circulation, a number that is unsurpassed in that zone. Moradabad launch comes on the back of the recent Aligarh edition launch which continues to progress by leaps and bounds; setting new benchmarks of journalism and reader connect.

     

    Hindustan Media Ventures Limited (HMVL) is the publisher of the leading Hindi newspaper – Hindustan, Hindi magazines Nandan and Kadambini and the news website livehindustan.com. Hindustan, which is the fastest growing daily in the country has presence in the states of UP, Uttarakhand, Bihar, Jharkhand & Delhi, with a Total Readership of 3.75 crore.

     

    The company is a subsidiary of the HT Media Group – a diversified media group with interests in Radio, print & online media.