MxMIndia

Tag: Hinduja Group

  • Prior to Siti Networks, Malhotra had various successful entrepreneurial and intrapreneurial stints

    Siti Networks appoints Anil Malhotra as CEO

    By A Correspondent

     

    Anil Malhotra

    Siti Networks Limited, an Essel Group company, has appointed Anil Malhotra as Chief Executive Officer with effect from September 1. In this role, Malhotra will spearhead the business post the successful implementation of the New Tariff Orders.

     

    Malhotra joined Siti as Chief Operating Officer in 2011 and since then he has helmed various leadership roles across Essel Group. Prior to Siti Networks, he held various successful entrepreneuria stints, including serving as President (North India) for InCablenet, a distribution vertical of the Hinduja Group.

     

     

  • The media vertical of Hinduja Group has bought the Mumbai Franchise in the upcoming Professional Sports League for the Ultimate Karate League’

    Hindujas foray into sportslLeagues

    By A Correspondent

     

    The Hinduja Group’s OneOTT Interrtainment and In Entertainment are now owners of the ‘Mumbai Ninjas’, the Mumbai Franchise in the Ultimate Karate League (UKL). Mumbai Ninjas are one of the six teams that shall feature in the first season of the UKL Ultimate Karate League starting on January 11, 2019.

     

    Said Yugal Kishore Sharma, CEO of Hinduja Group’s OneOTT Interrtainment and In Entertainment: “Not only the technical rules, the business model of UKL too is unique that guarantees a very sound eco-system for Team Owners. It is probably the only Professional Sports League in India that is setting out for three Seasons in its inaugural year”

     

     

  • InDigital Mumbai offers 700+ television channels in SD & HD plus 40 radio stations

    IMCL launches its ‘I Am Mumbai, I Am InDigital’ platform

    By A Correspondent

     

    IMCL, part of the global Hinduja Group, announced the launch of ‘I Am Mumbai, I Am InDigital’, a new offering that will pioneer the next era in digital broadcasting and communications. This digital initiative will provide 700+ SD and HD television channels and 40 radio stations. This upgrade has been facilitated through deployment of innovative and cutting-edge technology.

     

    Said Vynsley Fernandes, CEO, IMCL: “Along with NXT Digital and ONE Fiber, IMCL is the only integrated digital distribution platform in the country, connecting customers through digital cable, satellite and broadband. Coupled with next-generation devices and expansive content, we believe that our customers will get access to a world class 360-degree digital entertainment experience.”

     

     

  • The announcement comes a day after the company signed a Grant of Permission Agreement (GOPA) with the Ministry of Information & Broadcasting

    Hinduja Ventures set to launch Nxt Digital under its HITS services

    By A Correspondent

     

    The Hinduja Group has announced the rollout of its Headend-In-The-Sky (HITS) service ‘Nxt Digital’, a day after the company signed a Grant of Permission Agreement (GOPA) with the Ministry of Information & Broadcasting and shared details of its offerings to the distribution fraternity in a market of over 110 million analogue TV households in India.

     

    Nxt Digital is an initiative of Hinduja Ventures subsidiary, Grant Investrade Limited. The venture has its earth station based at Noida, but Nxt Digital will have its footprint spread across India. The focus of the initiative for now is to assist the smooth transition of cable operators to digital in the Phase 3 and Phase 4 markets.

     

    Speaking at the unveiling, Tony D’Silva, Managing Director, Grant Investrade Limited, said, “I am delighted to announce that our HITS initiative is called Nxt Digital. We believe it will strongly support the laudable national mission to roll out Digital Addressable Systems of broadcasting all over India. DAS will not only empower, inform and entertain the consumers, but, through news, knowledge and infotainment, will help them contribute to societal improvement and National economic growth. We are hopeful it will help write what could perhaps be the biggest chapter in the Make in India story.”

     

    The services are set to be launched around August 15, 2015, signalling the freedom to the operator, D’Silva said.

     

  • The tweaking of brand position has been an outcome of consumer insights gained through extensive research conducted by IMRB for Gulf Oil

    MSD endorses new ‘power’ feature for Gulf Pride 4T Plus

    By A Correspondent

     

    Gulf Oil, a Hinduja Group company has released a TV commercial featuring brand ambassador Mahendra Singh Dhoni for their motorcycle engine oil - Gulf Pride 4T Plus. The company intends to gain market share in the motorcycle engine oil segment by re-positioning their product offering. The tweaking of brand position has been an outcome of consumer insights gained through extensive research conducted by IMRB for Gulf Oil.

     

    For 2-wheeler respondents surveyed ‘performance’ is an attribute they sought for most. A measure of performance in biker’s mind is the ability of vehicle to gain instant acceleration when he/she needs it, commonly referred as instant pick up. Gulf Oil has incorporated this fresh insight into their new campaign, currently on TV as well as digital platforms.

     

    The new TVC focuses on the more relevant proposition of ‘power when you need it’. The new product proposition talks about life boosting Oxy-bitors that keeps engine clean and controls oil thickening and that facilitates faster pick-up and sustained power through the oil life. While the brand continues to retain its long drain prowess the main communication will hence forth be on the lines of “Insta Pick-Up”.

     

    Managing Director Ravi Chawla, Gulf Oil Lubricants, commented, “We are the fastest growing major lubricants brand in terms of volume. We are also constantly innovating with new product technologies and communication strategies. In the new TVC we have put our consumers at the heart of the communication ensuring that their desire of performance via Pick-Up is delivered through superior quality products”

     

    The TVC revolves around influential personalities from different walks of life coming together through their burning passion for bikes. Brand ambassador Mahendra Singh Dhoni is seen in a rugged biker avatar which will certainly delight his fans. The brand message of ‘Insta-Pick-Up’ rendered via the line ‘Pick-Up Your Ride’ is aimed at creating resonance and acceptance with the young and enthusiastic youth.