MxMIndia

Tag: Hindi Mass Entertainment

  • The channel went live on December 19, 2011

    Viacom18’s Sonic is 10

    By Our Staff

     

    Viacom18’s Sonic is celebrating 10 years of entertaining kids. It was launched on December 19, 2011 as part of the Nickelodeon franchise.

     

    Said Nina Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18: “When we started our journey with Sonic a decade ago, we took a plunge in the highly competitive kids category. From then to now, Sonic has grown leaps and bounds. The success story of Sonic is a result of our kids first approach in driving innovation with pioneering homegrown content thus making Nickelodeon the leading franchise. We take great pride in Sonic’s success and are truly overwhelmed with the love it continues to receive from kids and advertisers alike. We are happy to have built a brand that is a destination that kids return to for their daily dose of entertainment and look forward to the next phase with enthusiasm and zeal.”

     

    To commemorate Sonic’s decade long journey, a special ‘Tenniversary’ campaign has been devised.

     

  • Ex-contestants Siddharth Shukla, Hina Khan and Gauahar Khan will also be seen playing a crucial role in the season

    Bigg Boss to take off on October 3

    By A Correspondent

     

    The fourteenth season of Bigg Boss will premiere on October 3 at 9pm only on Colors and stream on Voot Select.

     

    Talking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “Our endeavour at Colors has always been to provide our viewers with uninterrupted entertainment – refreshing and exciting content and Bigg Boss has been a testament to this objective year after year. The last 6 months have been unprecedented and it brought along with it unexpected challenges and changes. With ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ as the theme for this season, our aim is to amp up the excitement and ensure viewers forget their worries and are reminded of their normal lives. Adding to the experience, the Bigg Boss fans will get to watch the episodes before television on our premium video-on-demand service Voot Select along with 24 hours exclusive access into the house. I would also like to thank our partners- presenting sponsor Mobile Premier League, powered by sponsors- Dabur Dant Rakshak Ayurvedic Paste & TRESemmé and Associate sponsor- Ching’s for their support and trust in brand Bigg Boss.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “This is a unique season of Bigg Boss – the pandemic has disrupted our daily lives and with Bigg Boss we attempt to bring back some sense of normalcy into our consumers’ lives, to try and truly cater to ‘ab scene paltega/’. With each season of Bigg Boss, we have introduced new and fresh elements and themes to make it more engaging and entertaining for our audiences and this year is no exception. The Bigg Boss house will reimagine a normal scenario that we all have been missing out on with the inclusion of a salon & spa, movie theatre, and shopping mall facilities for the contestants. We broke all viewership records the previous season. So there’s a lot to look forward to. This year too we plan to take our viewers along on a roller coaster ride and the show will have a big twist in the first 14 days and something super exciting will follow. The thrill will multiply as the lineup of contestants and the different characteristics they bring with them will surely become a great family and friend circle conversation. Salman Khan, who has been the most gracious host is back again and we can’t wait for the excitement to unfold.”

     

    Speaking about associating with Bigg Boss, Abhishek Madhavan, Senior Vice President, Growth and Marketing, Mobile Premier League (MPL), said: “Over the years, Bigg Boss has established an outstanding connect with the audiences and has earned itself a massive base of dedicated fans. Our association with the property gives us a great opportunity to reach out to those viewers and engage with them through the show. Just like Bigg Boss, our app also caters to a vast audience base which makes it a perfect fit. As one of India’s biggest skill-based gaming applications in India, it’s an honor for MPL to be associated with one of the biggest reality properties, Bigg Boss and we look forward to a great association.”

     

    Added Abhishek Rege, CEO, Endemol Shine India: “Endemol Shine India has over the years broken multiple records with Bigg Boss! The show has established itself as India’s biggest reality program, one we are extremely proud of. Given the challenges that we have faced this year, we have taken every precaution possible when it comes to the health, safety, and sanitization of the cast and the crew. This season’s contestants will be required to be under quarantine for a period and will be tested before going inside the house. The theme of the show will also reflect in the elements of the house to give the contestants a feeling of normalcy. We look forward to furthering our long partnership with COLORS and to yet another exciting new season.”

     

     

  • There will be 24-hour live feeds and digital first before-TV access on Voot Select

    Bigg Boss Season 14 to also air on Voot Select

    By A Correspondent

     

    As Season 14 of Bigg Boss 2020 is getting set to be back on Colors, there is news that Voot Select subscribers will get unlimited access from the ‘BB House’ and the episode will be streamed on Voot Select ahead of the TV airing. To coincide with this the subscription offer of Rs 99 per month has also been announced with an introductory price of Rs 499 per annum. The date of the launch of the reality show has not yet been disclosed.

     

    Said Nina Elavia Jaipuria, Head- Hindi Mass Entertainment and Kids TV Network, Viacom18: “Bigg Boss today has grown to become a phenomenon in the country. The following and viewership the show receives continues to grow each year and it is truly the fans that make it happen. The last season was a tremendous success, trending on social timelines while also creating new viewership records in the category. While this year has been tough on everyone, we believe that it is only fair to the shows fan’s and our viewers that we return with a brand-new season 14 that will heighten spirits and delivers on an unmatched and thrilling entertainment experience. We look forward to launching yet another milestone season thus keeping our viewers engaged and happy as always.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Bigg Boss is not just a show but an extravaganza that drives pop culture and conversations in this country.  The show has every year garnered unparalleled patronage from our viewers and partners, each seeking to be a part of the category-defining show.  This year we know that our audience had to face many challenges.  But the new season of Bigg Boss will serve as a perfect antidote and give a fitting retort to 2020 – Ab Paltega Scene, Kyunki BB dega 2020 ko Jawaab being the intent. Like every year we intent on bringing to life a winning mix of concepts, celebrities, and stress buster entertainment – A sensational show that each of our true blue Bigg Boss fans will not want to miss any moment of.”

     

    Speaking on the digital for proposition of the iconic show Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “ At Voot Select, we have ensured that our viewers are engaged and entertained with content that is a premium, exclusive, and diverse. Bigg Boss is one of India’s most-watched shows and commands a following and fandom that is unmatched. Taking our digital-first strategy a step forward and keeping in sync with our viewers growing demands, viewers and Bigg Boss’ Asli Fans will have access to daily episodes before it airs on television. With a watch first, watch non-stop & watch super-exclusive proposition, we look forward to showcasing yet another exciting and larger than life season of Bigg Boss for all our premium subscribers.”

     

     

  • The new brand film takes ahead the conversation of social distancing and opens with a diary visual revealing human sketches interspersed with a voice-over narrating pre- and post-lockdown stories

    Colors new brand film urges people to reflect on true selves

    By A Correspondent

     

    The ongoing Covid-19 pandemic has taught people to slow down and find simpler ways to live life while putting vanities on the backburner. It has made us more conscious, compassionate, and empathetic towards others as we embrace the disruptive daily patterns. With this grain of thought, Colors has released its new brand film #InsaanHuaUnllock that asks people to find their missing selves and become more aware of the things that matter the most.

     

    Launched on the heels of its previous film, #JitneDurUtnePass that sent out a message of social distancing, the new brand film takes ahead the conversation and opens with a diary visual revealing human sketches interspersed with a voice-over narrating their pre- and post-Lockdown stories.

     

    Said Sapangeet Rajwant, Head- Marketing, and Digital, Hindi Mass Entertainment and Head of Brand Solutions, Viacom 18: “It takes a lifetime for people to realise what they have been missing out on and this difficult period has been a blessing in disguise to make us aware of what that matters the most.  As a socially conscious brand, Colors has been effectively putting across the message of safety and solidarity through innovative campaigns and our new brand film #InsaanHuaUnlock is the next step in this direction. With this film, we intend to foster our connection with the viewers by urging them to make the most of the present moment and discover their real selves while being compassionate towards others. It has received a heartening response and we are glad to be able to spread positivity with the new initiative.”

     

     

  • The channel creates small vignettes and introduces a new series ‘Hum, tum aur Quarantine’

    Colors bridges the gap between characters and the audience from home

    By A Correspondent

     

    Colors has introduced a new programming approach to keep the audience connected with their stars. Along with providing anecdotes from the lives of the characters, the channel is also introducing on-air series of gags featuring the duo Bharati Singh and Harsh Limbachhiya titled ‘Hum, Tum aur Quarantine’.

     

    Said Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “At Colors, we continuously strive to give our viewers unparalleled entertainment even during the challenging times. To further innovate the experience and engage with the audience, we have devised a format to strengthen the connection with the loyal fans by showcasing the actors’ real selves through small vignettes and gags. Through the videos, actors will engage with the viewers by taking them a journey of their quarantine lives while highlighting the message of social distancing. We believe that this is our true test to serve our viewers with the best even in indeterminate scenarios.”

     

     

  • Curated for quarantine, the channel will showcase best of comedy, mythology, reality, fantasy, and drama

    Colors broadens its content spectrum with mythology and movies

    By A Correspondent

     

    General entertainment channel Colors has finetuned its content line up for the quarantine period. The channel will have a range of content across genres including comedy, fantasy, drama, mythology, and reality in the prime time and non-primetime hours.

     

    Said Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Due to the nationwide lockdown, the television landscape is changing quite significantly. We at Colors are constantly and very closely evaluating how the viewership habits are evolving and designing our programming. With no fresh daily or weekly shows being put on air due to limitations, viewers are looking at alternate options for entertainment and non-prime time band has gained momentum. People staying indoors and spending time with the families has boost movie consumption on TV and hence we have consciously added it to the mix along with mythology. Through challenging times, Colors continues to stay connected with its loyal viewers through a carefully curated mix of shows for wholesome entertainment.”

     

     

  • The four-week advertising campaign is running on 2000+ UFO Moviez network screens

    Colors goes to the big screens to market small screen show Choti Sarrdaarni

    By A Correspondent

     

    Colors has launched an in-cinema advertising campaign to promote its show ‘Choti Sarrdaarni’ exclusively on UFO Moviez network of cinema screens. The four-week cinema advertising campaign commenced on December 6 and is running on 2000+ UFO Moviez network screens.

     

    Commenting on the same, Siddharth Bhardwaj, CMO & Head of Enterprise Sales, UFO Moviez said: “To help engage effectively with target audience, the advertisers & marketers are increasingly leveraging cinema’s captive audience and immersive viewing experience. We are glad that the COLORS Team has conceptualized and customized a promo to connect with cinemagoers in a fun and engaging manner. With a network of over 3600 screens, UFO Moviez offers advertisers an unrivaled opportunity to communicate its brand story. We are very confident that the campaign will deliver the desired objective for COLORS and its shows”.

     

    Added Sapangeet Rajwant, Head, Marketing and Digital – Hindi Mass Entertainment, Viacom18: “Cinema has a strong influencing power in India, and so does television. We are using this dual power to create maximum impact and are proud to partner with UFO Moviez. This is a great way of engaging with audiences and to tell our story effectively. We continue to seek such opportunities and experiment with innovations.”

     

     

  • Partners with Rouble Nagi Art Foundation to weave the longest sustainable linen to commemorate the launch of its new love story, Shubharambh

    Colors partners Rouble Nagi Art Foundation for new show

    By A Correspondent

     

    We don’t normally write about every new show being aired on our general entertainment channel. It’s either got to be a magnum opus-like production or has to have a significantly different story line or format or has to contribute in a major way to society. This new Colors ticks these boxes and we are looking forward to how it develops over the next few weeks. We’re referring to Shubharambh, the new fiction show from Colors which has collaborated with Rouble Nagi Art Foundation (RNAF) to weave the longest ecofriendly bed linen. Giving a platform to the artisans from across the country, the initiative imparts the importance of strong partnerships and how it can help in the betterment of our society.

     

    Speaking about this partnership, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom18 said: “As broadcasters, we believe in harnessing the power of stories to cultivate change. Shubharambh presents a unique interpretation of companionship and the strength that it beholds, and that inspired us to launch this unique partnership. ‘Ek aur Ek Gyarah’ aims to rejuvenate and empower not just the underprivileged but instill within millions the power of togetherness. By partnering with RNAF, we are taking a step further and helping the community through a craft-based livelihood programme that reaches more than 16 states. It has been an absolute delight to partner with an organisation that has transformed communities through art.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “As individuals, we all have flaws. We silently condemn them and try to conceal it from the outside world. The journey of Raja and Rani is no different and they will face many hurdles in life as people undermine their talent and often criticise them. The storyline of the show will bring forth many harsh realities of life in the most endearing manner and is sure to strike a chord with the viewers.”

     

    Said Rouble Nagi, Founder, Rouble Nagi Art Foundation: “We are excited to partner with Colors for the launch of ‘Shubharambh’, a show that has a behaviour-change message around ‘strong partnerships’. This association will give thousand men and women in villagers and slums all over the country a chance to showcase their skillset and at the same time provide help to the ones in need. With this collaboration, we hope to reach out far and encourage thousands to uplift each other.”

     

     

  • The event will be held on Sunday, December 18 at MMRDA Grounds, BKC with over 10,000 women expected to participate

    Pinkathon aligns with Colors for 5th edition

    By Santosh Jangid

     

    United Sisters Foundation and Maximus Events along with former model, actor and Pinkathon founder Milind Soman formally announced the launch of the fifth edition run in Mumbai. This year Colors is actively associated with the run along with Bajaj Electricals.

     

    Said Soman: , “We are very excited to bring Colors Mumbai Pinkathon once again. We are confident the city and its people will support us and help make this run a success. It is more than a marathon. It is the seed of change and the first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

     

    Said Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 – “This year, Pinkathon will be known as Colors Pinkathon and hopefully will add more vibrant colours to all the women participating in the marathon. We are firm believers of women empowerment and this association, with Pinkathon, is our way to say thank you to the women who strive to make our lives easier every single day.”

     

    Added Beena Koshy, Vice President & Head – Advertising & Brand Development, Bajaj Electricals:, “We, at Bajaj Electricals, are proud to partner with Pinkathon in this great initiative specifically for women. The year 2016 is being celebrated at Bajaj as the year of the Girl Child.  We would also be rewarding special categories of runners like the senior citizens, the visually challenged or even the new MOMs who were running with babies.”

     

    Deveika Bhojwani, Vice President, Women’s Cancer Initiative at the Tata Memorial Hospital said, “Having worked towards the cause of breast cancer awareness for several years, I firmly believe that Indian women need to realise how important it is to understand the ailment and its risks. In addition, it is crucial to get yourself checked, spread the word on a personal basis, and adopt fitness as a way of life.”

     

    The event will be held on Sunday, December 18 at MMRDA Grounds, BKC with over 10,000 women expected to participate

     

     

    Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 on the Pinkathon association:

    :: Five years ago if somebody told me that we are having a marathon only for women I couldn’t visualise it and believe that women would actually come and run but when I’ve seen it grown, I think it can become bigger. I don’t see a reason five years from now why one lakh fifty-thousand women in the city of Mumbai wont run for Pinkathon.

     

    :: The way Milind Soman and Reema have built this over a period of time I think they started with 2000 people in Mumbai, today across 8 cities over a lakh of women run and last year in Mumbai alone 11000 women ran. So it’s a great initiative and not only are women coming and running and they are not just in their teens but women from 30, 40, 50, 60, 65 years of age are running. It’s a great thing and not only are they running for themselves but they are also running for a cause. It’s a movement thats begun and we at Colors like to be associated with issues, we like to be associated with women centric issues and we believe that as a responsible broadcaster we have a role to play in the society and Pinkathon is one place where whatever money is collected is given for the breast cancer treatment. It’s a great cause and we are very very happy to be associated with it.

     

    :: We have always been associated with social issues in our channel be it child marriage, widow remarriage, bonded labor, show on transgender. Now we have consciously made it a point that even outside the box we want to be associated with events and what we do within the screen we want to do it outside the screen.