MxMIndia

Tag: Hindi heartland

  • Big Magic, Reliance Broadcast Network's regional GEC for the Hindi heartland, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results

    Big Magic grows to top in Hindi heartland

    By A Correspondent

     

    Big Magic, the regional general entertainment Channel for the Hindi heartland from the Reliance Broadcast Network stable, has emerged the numero uno channel in Central India with a growth of 22 percent as per the latest TAM results for the period – week 41-50.

     

    The channel features locally relevant entertainment, with focus on drama, crime, socio-mythologicals, game shows and talent shows.

     

    Key highlights:

    Show name Descriptor TG Week TVR

    Khulja Sim Sim – Emerges No. 1 Show of the Market

    A simple game format, which is the local adaptation of the international format – Let’s Make A Deal the show is a no brainer based on intuition and luck, making it an ideal opportunity for anyone to participate and win!

    CS 25+ SEC A-E MF

    		 Week 49 0.64
    BIG Memsaab – becomes No. 1 show among female audiences within 3 weeks of launch A show targeted at housewives, offering a platform to showcase their talent ranging song and dance to aerobics or even bargaining CS 4+ Females Week 49 0.67
    Police Files – No. 1 show of the market Show showcasing real crimes from the region CS 25+ SEC A-E MF Week 48 0.63

     

     

    Big Magic is distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others, reaching approximately 10 million households in the heartland. Big Magic is also supported with a high-decibel integration plan on 92.7 BIG FM, Outdoor, and Mall Activation, play-out seeding in malls, print and local cable, said a release from the company.

     

  • Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity

    BIG Magic launches ‘100% UPwale / 100 % MPwale’ FOR UP & MP

    By A Correspondent

     

    After the success of the ‘Choose Your Set-Top-Box Wisely’ campaign, which aimed at increasing awareness and empowering consumers with adequate information to make the right choice while choosing their set top boxes and also enabling operators to build their brand equity in the metros, Reliance Broadcast Network is now taking the initiative into the Hindi Heartland of Uttar Pradesh (UP) and Madhya Pradesh (MP) with the second leg of this campaign.

     

    Built on a creative idea of “100% UPwale / 100% MPwale”, this campaign will also serve the purpose of driving awareness of impending digitization and empower consumers to make the right choice when choosing a DTH/ Set Top box.

     

    Additionally the campaign also provides operators a chance to build preference and equity for their own offerings.

     

    The campaign creative idea reflects the uniqueness of this region ranging from the chikan kurtas ofLucknow to Banarasi paan to the pedas ofMathura to praying at the Bade Ganpati ka Mandir, and the channel of the region - BIG Magic.

     

    The campaign will be rolled out across BIG Magic and the 11 radio stations of 92.7 BIG FM.

     

    With digitization set to revolutionize the television viewing experience, and operators gearing to undertake activities to build their brand equity and ensuring that they gain from the eminent shake-out, consumers also need to understand that the power to enhance their television viewing experience will now lie with them and this campaign aims at helping both operators and consumers alike.

     

    Reliance Broadcast Network’s BIG Magic, which has only just completed a year of launch, has already become the leading channel of the region with its exciting content and programs.

     

    It will be a six week campaign spread across television, radio, OOH, print and digital, will be one of the largest initiatives in the regional space by any broadcaster.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this
    robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • Variety entertainment channel BIG Magic is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.

    BIG Magic is No 1 in Hindi heartland

    By A Correspondent

     

    BIG Magic, India’s first variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Movies, Reality, Talent Hunts and Action Sports, is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.

     

    The latest TAM results Week 12’12 demonstrates a tremendous increase in reach.  A statement from the channel said this quick growth can be attributed to its locally produced shows BIG Bal Kalakar, Hasya Panchayat and newly launched shows Hum Hai Bajrangi and Police Files. The channel continues to stay ahead of established channels like Mahuaa, Dabaang, Sahara Samay, ETV UP, ETV Bihar, ETV MP etc.

     

    BIG Magic’s locally relevant devotional children singing talent hunt show, BIG Bal Kalakar built around the thought of Sangeet Mein Sanskaar, has demonstrated phenomenal growth with 45 lakh viewers, striking a chord with audiences. Hasya Panchayat introduced in February, and woven around a range of enjoyable poems on modern-day issues such as inflation, corruption and unemployment has also been received excellently by audiences, registering 45.3L audiences in the same period. Besides, newly launched shows Hum Hai Bajrangi, a perfect blend of mythology and comedy, and Police Files based on real crime shows from the region, have picked up well with 22 lakh audiences in just two weeks.

     

    BIG Magic is being distributed across all cable operators across the states of UP, MP and Bihar.