MxMIndia

Tag: Himava Nath

  • The account will be managed out of the agency’s Mumbai office

    OMD Mudramax wins the media duties of Cipla Health

    By A Correspondent

     

    Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health Limited (CHL).

     

    OMD Mudramax will be partnering with the brands under Cipla Health in their consumer engagement initiatives across mass media / digital and below-the-line promotional efforts, notes a communique. The account will be managed out of the agency’s Mumbai office.

     

    Speaking on the partnership, Himava Nath, CMO, Cipla Health, said:“We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”

     

    Added Sathyamurthy Namakkal, President, OMD MudraMax: “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working with good brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.

     

     

  • TVC focuses on mothers’ constant worry about their kids health and a proposed solution to their worry

    Cipla promotes ActivKids Immuno Boosters in latest campaign

    By A Correspondent

     

    Mothers are constantly concerned about their child’s health. In order to ensure that their kids fall sick less often, they tend to worry on what their kids consume, sometimes even restricting their children that occasional indulgence. Capturing one of these many concerns that mothers have, Cipla has released a new TVC for their kids Immunity supplement ActivKids Immuno Boosters.

     

    Said Himava Nath, Head of Marketing for Cipla Health: “ActivKids Immuno Boosters by Cipla, a unique nutritional supplement for kids was launched in 2016. The idea was to support the moms who were constantly worried about their kid’s health by helping them build their kid’s immunity. The product was launched through the pediatricians to begin with as they are the guardians of the kid’s health. And we have received acceptance and appreciation from them.  We have also seen excitement from mothers about the brand and its innovative choco-bite format. We would now want to reach out to maximum no. of mothers across the country with this unique product to build immunity. Our TV ad is a follow up of the hugely successful #YesMom digital campaign. It is based on the consumer insight that out of worry for their kid’s health, mothers often say no. Immuno Boosters will help build immunity in kids so that moms can say yes more often.”

     

    The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child with a call out to mothers to take the Yes Challenge.

     

  • Launches digital social experiment with aim to start conversations on the need for mothers to be a Yes Mom to their kids and the importance of immunity in children

    Cipla launches Activ Kids Immuno Boosters with new campaign ‘Yes Mom’

    By A Correspondent

     

    Cipla has developed Activ Kids Immuno Boosters, an immunity supplement for children to address the growing concern of low immunity by providing up to 100 per cent RDA of key immunity nutrients.

     

    Said Himava Nath, Head of Marketing for Cipla Health Limited: ‘Cipla Health set off on its mission of ensuring strong immunity for kids with the launch of its brand Activ Kids Immuno Boosters a year ago. #YesMom was launched as a social movement aimed at changing the stereotype around parenting especially motherhood. The movement seeks to empower moms with the confidence to say ‘Yes’ to their kids. And the brand Activ Kids Immuno Boosters with its immunity benefits and unique format aids the mothers and gives them the confidence to say ‘Yes’. The movement has been very successful and thousands of mothers have been inspired to be #YesMom.

     

    The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child followed by a call out to mothers to take the Yes Challenge.

     

     

  • Cipla Health (a newly formed subsidiary of Cipla) with a vision to improve the lives of Indian consumers, plans to position itself as a trusted consumer healthcare brand

    Cipla Health partners with Soho Square for Nicotex

    By A Correspondent

     

    Soho Square, Mumbai has bagged the creative mandate of Nicotex – Cipla Health’s smoking cessation gum.

     

    Himava Nath, Head Marketing, Cipla Health said: “Nicotex, the No. 1 doctor recommended brand in India, is the leading brand in smoking cessation. We have got significant growth for the brand, but we have only scratched the surface. Research shows that India is home to 12% of the world’s smokers, we feel Soho Square can help us unlock the true potential of the brand and achieve our vision of a smoking free India.”

     

    Samrat Bedi, Head of Office – Soho Square, Mumbai added: “Cipla Health is a big brand and we are glad that they have given us this opportunity. Nicotex is the market leader in the category, and Soho has been entrusted with strengthening this position. Cipla Health chose us having noticed the value we bring to the existing brands we handle… Of course, this is a very big win.”

     

    Cipla Health (a newly formed subsidiary of Cipla) with a vision to improve the lives of Indian consumers, plans to position itself as a trusted consumer healthcare brand by providing innovative, consumer friendly products. Soho Square currently works with a number of brands including Tata Motors, YES Bank, H&R Johnson and Bisleri. The agency has recently been in the news for the launch of Bisleri’s soft-drinks range and Franklin Templeton’s “Good EMI” campaign promoting SIPs.