By A Correspondent
Bengali music lovers have another 24-hour destination for their entertainment: Music F- Fatafati, an all-new Bangla music channel with 3D animations and cartoon shorts that will keep the viewers entertained in between shows.
The channel has brought to life characters like Jagai, Madhai and Pappi Da whose hilarious antics and witty spoofs will have the audiences in splits, notes a communiqué.
Talking about the launch of the channel, Siddharth Misra, Director, Royal Raj Media, said: “We are pleased to tie up with Launch Pad for the launch of Music F – Fatafati and offer the latest in Bangla music to our audiences. With a strategic tie-up with Eskay films we hope to deliver a fantastic product. Royal Raj Media is looking to invest further in broadcast media and planning a few more channels in the near future.”
Speaking about the concept and creation of the channel, Vikas Varma, Director, Launch Pad, said “After the successful launch of various TV channels like 9XM, Music F – Fatafati has been very close to my heart. In the past 5-6 years, Bengali music and movies have achieved world class standards. I believe this channel will change the way viewers consume music.”
Commenting on the operation of Music F – Fatafati, Probal Gaanguly, Director, Launch Pad said: “West Bengal is a growing market for advertisers, broadcasters and media planners. We are confident that with a rich Bengali music library and clutter-breaking content on the channel, we will be able engage viewers and also offer advertisers an effective platform to reach their TG.”
Speaking about the tie up with Music F – Fatafati, Himanshu Dhanuka, Director, Eskay movies, said that he is excited to be a part of this association to promote the Bangla music culture and is looking forward to more such associations in the future.
Royal Raj Media has tied up with Launch Pad for the conceptualization, creation and management of the channel for the next three years. Last year, Launch Pad had successfully launched Bhojpuri music channel Hummra M in a similar deal.