MxMIndia

Tag: Himanshu Bakshi

  • DDB Mudra bagged the account following a multi-agency pitch

    DDB Mudra wins creative duties for Protinex

    By A Correspondent

     

    Protinex, the leading nutritional supplement brand from Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch.

     

    Said Himanshu Bakshi, Managing Director, Danone India: “Protein awareness is an important part of our brand commitment since the understanding about Protein is very nascent in India. Effective communication is a vehicle through which we deliver our promise of inspiring healthier eating & drinking habits. DDB Mudra will help us translate this promise to action as we embark on an exciting journey to create impactful communication around Protein.”

     

    Added Anurag Tandon, Managing Partner, DDB Mudra West: “Adult nutrition is a category with growth potential. Working with a name like Protinex is a matter of pride for us, since they not only have a long-standing reputation in the market but also a vision to further the brand in multiple ways. Our fresh perspective in how to create consumer awareness about protein deficiency resonated well with Protinex’s goal to create relevance in this segment.”

     

     

  • Himanshu will be responsible for steering the company into its next phase of growth

    Himanshu Bakshi appointed MD for Danone India

    By A Correspondent

     

    Nutricia International (Danone India) has elevated Himanshu Bakshi as Managing Director of its India operations effective April 1, 2019.

     

    Commenting on the new role, Bakshi said: “I am grateful for the expansion in my responsibilities and look forward to lead the enthusiastic and dynamic team at Danone in the next phase of transformation as we establish ourselves in India as a leading Nutrition company responding to local needs. Danone has a unique vision of bringing health through food to consumers, and I am excited to deliver this promise to consumers through our unique portfolio of Indian and global products”.

     

     

  • To establish protein relevance for better muscle health among Indians

    #ProtinexForMuscleHealth: Protinex Launches New Campaign

    By A Correspondent

     

    Protinex, from Danone India has launched its new campaign #ProtinexForMuscleHealth. The TVC has been made by Circus Elephant Agency.

     

    Commenting on the campaign launch, Himanshu Bakshi, Director- Marketing, Danone India said: “We are elated to reveal our new TVC which reiterates the importance of Protein in muscle health.   We truly believe that Muscle Health is a big health agenda that Indians need to focus on. This is where our latest campaign comes in. With a mission to bring health through food, our TVC aims to make Indians more aware about their muscle health by maintaining their daily Protein intake.”

     

     

  • Danone India is part of the global food-products multinational corporation Danone, headquartered in Paris

    Taproot Dentsu to handle creative duties for Protinex

    By A Correspondent

     

    Danone India has roped in Taproot Dentsu as its creative agency on record for the entire portfolio of its health food drink brand, Protinex.

     

    Commenting on the development, Himanshu Bakshi, Marketing Head – Danone India said: “Protinex has been built on 60 years of doctors’ recommended trust. Brand positioning and portfolio presents a huge opportunity to establish as an everyday family health brand with a clear differentiator on protein. Taproot Dentsu has been quite instrumental to bring alive this paradigm shift on the brand. The team, with its strong planning and creative minds, has already delivered multiple campaigns to help build protein relevance across cohorts through the lens of Protinex. We feel very confident to strengthen the Protinex-Taproot Dentsu partnership, especially when the brand and category is at the cusp of a new dimension of expansion, innovations and growth. We look forward to a stronger collaboration in the future.”

     

    Added Umesh Shrikhande, CEO – Taproot Dentsu: “Danone’s global mission to ‘Bring Health Through Food To As Many People As Possible’ allows us to address unmet needs for the greater good. In India, eclectic dietary patterns and cultural nuances provide a huge demand creation opportunity to food brands that offer serious nutrition. We are committed to creating persuasive conversations that build on Danone’s strong and scientific brand propositions.”

  • The Choco Smoothie is a nutritious alternative to snacks and mini-meals, perfect for the youth who is always on-the-go

    Indigo Consulting unveils latest digital campaign for Danone

    By A Correspondent

     

    With health and well-being at the core of the brand’s philosophy, Danone has rolled out a new campaign for its chocolate flavoured drink – Choco Smoothie.

     

    Speaking about the ad, Himanshu Bakshi, Marketing Head, Danone India said, “’Take a Chill-Fill’ tells a consumer that small problems are an everyday affair. So why not just stop stressing and take a ‘Chill-Fill’ with Danone smoothie?”

     

    Added Navin Kansal, National Creative Director, Indigo Consulting said, “Danone Smoothie is a healthy, filling and an anytime consumption snack. The ‘Take a Chill Fill’ ditty is a light-hearted take on how this ‘snack’ can play a role in helping us take little things that blindside us in our day-to-day lives, in our stride. And at the same time be satiating as well.”

     

     

  • The account was won post a multi-agency pitch

    Indigo Consulting wins digital duties for Danone India

    By A Correspondent

     

    The Leo (Burnett) Group’s Indigo Consulting has bagged the digital mandate of French food giant Danone in India. The account was won post a multi-agency pitch, and will be handled out of the agency’s Mumbai office.

     

    Speaking about bringing Indigo Consulting on board, Himanshu Bakshi, Marketing Director, Danone India said: “Given our aspirations for our brands, we saw an ideal fit with what Indigo brought to the table. We needed disruption in terms of leveraging powerful consumer insights into seamless digital execution, and hence we invited a multi agency pitch. Their approach to integration with the overall creative campaign is simple and compelling, and we believe our brands will benefit immensely in the near future with this association.”

     

    Commenting on the account win, Rajesh Ghatge, CEO Indigo Consulting, said: “We are excited at the prospect of partnering Danone to comprehensively leverage digital to engage with their consumers across brands. We spot a huge opportunity for Danone to build communities and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and and create highly engaging content, while driving Danone’s brand and business agenda on digital.”

     

  • The campaign drives the message of ‘Protein inadequacy in our daily diet’ through Broadcast, Digital, Out of Home, Social Media and Experiential Activations

    Protinex makes a health plea with #SomethingMissing

    By A Correspondent

     

    Nutrition brand Protinex, has launched its new integrated marketing campaign #SomethingMissing. The campaign is aimed at creating awareness of protein inadequacy in Indian diets and busting the myth that ‘regular daily diet is enough for daily needs of protein.’

     

    The #SomethingMissing campaign kicked off on 20th July with a teaser leg to pose a question to the Indian masses ‘Could there be #SomethingMissing in your daily diet?’ This messaging has been carried out across multiple consumer touch-points like television, out of home, digital and experiential activations. #SomethingMissing surprised viewers with a unique media innovation, with multiple silent ad spots during super prime time on leading news channels last week. A dedicated website has been launched to build consumer engagement and share informative content. With a highly engaging activation idea ‘’Selfie with Dabba (Tiffin)”, this initiative has been able to amplify engagements across TV, digital, on-ground and radio in a truly integrated manner.

     

    The TVC celebrates the value and taste of a home cooked meal. However, it also highlights the possibilities of protein inadequacy in our daily diets and its consequences like fatigue and weakness. Protinex is positioned as the protein expert to partner daily diet for the entire family. The creative agency behind this campaign is Taproot India.

     

    Himanshu Bakshi, Marketing Director, Danone Nutricia said, “Majority of people assume that home cooked food meets all our daily nutrition requirements, which is a myth. Many researches have shown that the average Indian diet might lack in providing adequate protein, necessary to support healthy lifestyle and overall well-being. Through this campaign, Protinex is making an effort in building awareness about this important fact.”

     

    Pallavi Chakravarti, ECD, Taproot Dentsu said, “We Indians are foodies. Our associations with food are deep-rooted and diverse. But while we romanticise wholesome ghar ka khaana, we overlook the fact that our meals are often insufficient in key nutrients like protein. This campaign aims to get people to realize this and supplement their daily diets with Protinex.”